Annexure 1

QUESTIONNAIRE

NAME REGISTRATION NO.

SECTION PROGRAM NAME

PROGRAME CODE DATE

1. What type of car do you prefer?

a. Small car/hatchback b. Sedans b. SUV

2. Which brand according to you is giving the most competition to Mahindra Automobiles in India?

a. Tata/Fiat b. Maruti, Suzuki c. Hyundai d. Ford

3. What is your perception about Mahindra automobile’s product?

a. Very good b. Good c. Average d. Bad

4. If you are going to be a customer of M&M cars in future, what will be your expectation?

a. More variety of cars b. More value for money

b. Improved quality of car d. Better after-sales service

5. What about the Price of Mahindra cars?

a. Highly priced b. Moderate/Avg price c. Low price

6. Do you think that the cars of Mahindra are capable to attract today’s generations?

a. Yes b. No c. Cannot say

7. What is the best thing in Mahindra cars?

a. Quality b. Style n design c. Service d. Price

8. Are you a satisfied with Mahindra Bolero?

a. Yes b. No

9. If “Yes” Which factor you consider is satisfies you most?

a. Feature b. Low Maintenance c. Looks d. After Sales Service

10. Are you satisfy with the fuel consumption of BOLERO?

a. Extremely Satisfied b. Satisfied c. Neutral d. Dissatisfied

11. Do you want to give any suggestion about any change in the Bolero?

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