QuestionnaireDear All,
This research is to identify the buying behavior of consumers
based on the effects of advertisement carried out by cosmetic
companies. The information provided , will be treated highly
confidential Please tick () you appropriate selection
1. Do you agree that advertisement affects or influence you in
making a purchase decision to buy your cosmetic products?Strongly
Agree
Agree
Neutral
Disagree
Strongly Disagree
2. How often have you come across the ad for Emami Fair and
handsome cream (Visual or print) for men over the past one
week?Four Times
Two times
One time
Have not seen any ad relating to this product.
Cannot recollect
3. Have you obtained a fairly decent picture of the features of
the product from the ad (video or print)?Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
4.Did you feel that the product had any exclusive features apart
from other mens cosmetic products?Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
5. Do you pay special attention to ads pertaining to Mens
Cosmetic products?Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
6. What purpose do adverts on the cosmetic product convey to you
?Features of the ProductCreate the desired perception of the
product
Benefits of the ProductCreate a preference of the product
Create Awareness of a new product
7. Are you a regular user of skin care cosmetics? Yes
No
8. Which medium of advertising would influence your purchase
decision the most ?TV
Radio
Internet
Magazine
Outdoor Billboard
Newspaper
9. Please state for which of the following factors do you
usually use cosmetic products?Factors
To enhance beauty aspects
To feel attractive
To take care of the skin
To attain an equal social status
10. Before the ads were released in visual and print media, were
you aware regarding the existence of such a brand?Yes
No
11. If yes are you using Emami Fare and Handsome?Yes
No
12. How often/ at what periodicity do you feel that the firm has
to come up with a different /alternative marketing strategy or
ad?Every 3 months
Every 6 months
Annually
Every 2 years
Every 3 months
13. Which amongst the following factors influences your purchase
decision on the cosmetics products the most? If any other factors
kindly mention the same below:.Factors
Advertising
Brand
Price
Recommendation from others
Quality
