QUESTIONNAIRE FOR CLIENT ACQUISITION ON EMPLOYEES PERSPECTIVE:

OBJECTIVES:

This study seeks to address one of the concerns related to the client process and client acquisition and by providing a reliable, confident method of employing the client acquisition process as a valid model.

To understand the needs of the clients and their expectations.

NAME:

AGE:

SEX:

DESIGNATION:

Questions Strongly Agree

Agree Neutral Disagree Strongly Disagree

1. Your organization has a clear customer relation2. Your organization views its customer relation as communication to describe the objectives3. Customer relation supports describing the current relationship between your organizationand the customers4. Customer relation is an important way to establish a successful relationship with thecustomers5. Company uses any basic information about the customers in order to attract them.6. Company utilizes different tools to attract the customers7. Selecting a new customer is considered an important part of attraction

8. the quality of data existing has an impact on the attracted customer9. Customer Knowledge Capture helps in understanding how to capture the knowledge needed10.Customer Knowledge Capture needs to determine the source of Customer knowledge11. Customer Knowledge Capture is essential to test the reliability and correctness of Customer knowledge for further processing12. Customer Knowledge Capture stage focuses on capturing Customer knowledge existing within the customers13. The quality of data completeness has an impact on the analysis phase14. Analyzing customers data can help in predicting the behavior of the customers15. Analyzing data requires classification of the composed data16. The analysis of customer data contributes to building knowledge of customer17. Company must employ advertising for acquiring new customers18. Your organization adopts certain techniques for acquiring new customers19. Marketing communication tools are used for acquiring new customers20. Organization uses customer profiling21. My department responds promptly to client requests, despite a busy workload22. Overall, how satisfied are you with the quality of the client service provided by your department?

About how long did you have to wait before speaking to a client?

I was taken care of immediately

Within 3 minutes

3-5 minutes

5-10 minutes

More than 10 minutes

If you acquired a direct mail or sales prospect list, how did you acquire the list that you used most recently?

THE COMPANY’S OWN CUSTOMER LIST

PURCHASED A LIST FROM AN EXTERNAL LIST BROKER

PURCHASED A LIST FROM A CATALOG

PURCHASED A LIST FROM A DIRECT MAIL AGENCY

PURCHASED A LIST FROM AN ON-LINE LIST SERVICE

DID NOT ACQUIRE A LIST

DON’T KNOW

Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics?

NO

Yes, Iam aware

How likely would you be to purchase a list from an on-line list provider service if it were made available.

VERY LIKELY

SOMEWHAT LIKELY

SOMEWHAT UNLIKELY

VERY UNLIKELY

Other (Please Specify)