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SALES AND DISTRIBUTIONRESEARCH QUESTIONNAIREQuestionnaire for CHANNEL PARTNERS
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QUESTIONNAIRE.docx.docx
QUESTIONNAIRE FOR CHANNEL PARTNERS
General Information
Name: _____________________________________________________
Address: ___________________________________________________ ___________________________________________________City: _____________________ Pin Code: ________________
Annual Turnover (in Rs.):
0-25 Lakhs 25-50 Lakhs 50-100Lakhs (1Core) 1-5 Core 5 or more than 5 Core
Contact No: (M) ____________________(R) ______________________
1. Are you selling home appliance product? Yes No
2. Which type of channel member are you associated with? Retail Store Super market and Hyper market National Chain Retailer Wholesaler Distributor Company outlet Stockiest
3. How much time does it take for delivery of any home appliance product of any company after ordering to you preceding channel member? 1-2 days 3-5 days 5-8 days 1-2 week more than 2 weeks
4. How do you rate the scheme of your preceding channel member? Good Average Poor
5. From which preceding channel member you order your products? Wholesaler Distributor Company Dealer Delivery Direct Company Other (_____________)
6. Rate the factors those affect while ordering the preceding channel member. 1 is less affecting where 5 is most affecting12345
Quantity Order
Delivery Time
Price
Offerings
Credit Policy
Trust
Reference
7. Why you dont order home appliances product directly from company warehouses?___________________________________________________________________________ _____________________ .
8. Rate your satisfaction level for ordering preceding channel member.Highly SatisfiedSatisfiedNeutralDissatisfiedHighly Dissatisfied
Quantity Order
Delivery Time
Price
Offerings
Credit Policy
Trust
Reference
9. Now-a-days some companies are trying to attract customer directly by opening company retail outlet or company trade website. So are you satisfied with it? Highly Satisfied Satisfied Neutral Highly Dissatisfied Dissatisfied
N.R. Institute of Business ManagementPage 3