QUESTIONNAIRE
Demographics 1. 2. 3. 4. Name Age Gender Occupation ::::-
Objective 1. Are you a smart phone user? 2. If yes, which smart
phone are you currently using, please pick one option only. If No,
which brand of smart phone are you most likely to purchase in the
near future.
Brands Parent Country of Origin On a scale of 1-5, 1 being
completely disagree and 5 being completely agree, please tick your
opinion for the below mentioned statements:1. 2. 3. 4. 5. is known
for high quality of its products has products that are modern and
innovative offers products that have a good quality to price ratio
products are superior to their competitors from other countries
produces reliable products
Parent Country Image On a scale of 1-5, 1 being completely
disagree and 5 being completely agree, please tick your opinion for
the below mentioned statements:1. 2. 3. 4. 5. 6. 7. 8. is an
innovative country is known for its hardworking people is known for
its trustworthy people is a lovely country is an ideal country is a
secure country is a poor country is not a technologically advanced
country.
Brand Image
On a scale of 1-5, 1 being completely disagree and 5 being
completely agree, please tick your opinion for the below mentioned
statements:1. 2. 3. 4. The is known for its high quality The is a
reliable product The is useful The has good features
Price Consciousness On a scale of 1-5, 1 being completely
disagree and 5 being completely agree, please tick your opinion for
the below mentioned statements:1. 2. 3. 4. I usually buy products
when they are on sale I buy the lowest priced products that will
suit my needs When it comes to choosing a products for me, I rely
heavily on price Price is the most important factor when I am
choosing a brand
Brand Purchase Intention On a likelihood scale of 1 5, 1 being
Extremely Unlikely and 5 being Extremely Likely please rate the
following:1. 2. 3. 4. 5. 6. I am very impressed by I recommend the
to others I am keen on the in the near future. I think that my
surrounding people love the I am highly considering the purchase of
this again in the near future I would be very satisfied to own
.
