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Questionnaire
QuestionnaireWhen answering the questions please circle your answer and write where it is appropriate. Thank you.
1) What is your Gender? Male Female
2) How old are you?0 – 15 16 – 30 31 – 45 46 +
3) What is your current Occupation Status?Unemployed Employed
4) What is your Postcode?
5) How often do you buy Music Magazines?Never Sometimes Regular
6) What kind of music do you listen to?Rock Pop R&B Other
If you circled other please specify on the following line:………………………………………………………………………………………………………
7) What would you like to read about within a music magazine?Gossip Gig Guides Charts Local appearances by bands
8) What would appeal to you the most when buying a music magazine?Design Colour Popularity of the magazine
Questionnaire (Continued)9) What other sort of things would you like to see within the music magazine?Horoscopes Puzzles Sport Adverts
10) Which of the following names stand out to you the most for a music magazine?
The Edge Wired Sound Out
11) Do you like pull out posters?Yes No
12) Do free gifts attract you to a music magazine?Yes No
13) Would you subscribe to any music magazine?Yes No
14) How much would you be willing to buy a music magazine for?£1.00 - £2.00 £2.01 - £3.00 £3.01 - £4.00 £4.01+
15) Would you prefer if the music magazine was in Black/White or in Colour?Black/White Colour
16) What colours appeal to you?Blue Red White Green Yellow Pink Purple Other
If you circled other please specify on the following line:…………………………………………………………………………………………
Questionnaire (Continued)17) Do you think current music magazines have too much on the front cover, too little of just right?Too much Too little Just right
Questionnaire ResultsWhat is your Gender?
9
5
0
2
4
6
8
10
Male Female
Gender
Am
ou
nt
How old are you?
0
13
0 1
0
5
10
15
0-15 16-30 31-45 46+
Age
Am
ount
As there were more males which answered I will make my magazine predominantly aimed towards males rather than towards females, so this will effect what sort of content I put inside of the magazine and the colour scheme. However I could also challenge this and add content balanced for both Males and Females.
The majority of people who answered my questionnaire are aged between 16-30, so I will have to use language which they will understand. I could also use abbreviations for words such as “Omg” which Top of the Pops magazine used themselves, as this will be aimed mainly towards a younger audience who should know what abbreviations such as “Omg” stand for.
Questionnaire Results
What is your current Employment status?
64%
36%
Employed
Unemployed
The majority of the people who answered my questionnaire were Employed rather than Unemployed, this tells me that they are able to afford more expensive magazines whereas people who are unemployed would not be able to, as 36% is still a large proportion, I may have to consider lowering the prices so that they will be able to afford my magazine.
My target audience is based within the areas of B5 and B8, which are located in Washwood Heath, Ward End, Saltley, Digbeth, Highgate, Lee Bank.
Questionnaire ResultsHow often do you buy Music Magazines?
6 6
2
0
2
4
6
8
Never Sometimes Regular
How Often
Am
ou
nt
What kind of music do you listen to?
6 6 6
21
3
1 12
1
01234567
Rock PopR&B
Dubste
p
Country
Dance
Indie
Grime
Altern
ative
Punk
Type of Music
Am
ou
nt
My target audience buys magazines sometimes, however some never buy magazines, which tells me that I must challenge codes and convention and do something different which will attract the audiences attention.
6 people answered R&B, 6 people answered Pop and 6 people for Rock, as this was these were the highest answers, my magazine will most likely be aimed towards one of these categories, as Rock, Pop and R&B is what interests my target audience the most.
Questionnaire ResultsWhat would you like to read about within
the magazine?
5 6 57
02468
Gos
sip
Gig
Gui
des
Cha
rts
Loca
lap
pear
ance
s by
ban
ds
Topic
Am
ou
nt
What would appeal to you the most when buying a music magazine?
9
54
02468
10
Design Colour Popularity of themagazine
What area appeals the most
Am
ou
nt
People would also prefer to read about Local appearances and Gig Guides rather than Charts and Gossip, which tells me that if I were to make the audience more engaged I would have to include these subjects.
The Design of my magazine is majorly important as people have said that this is what attracts them towards the magazine the most, so it is essential I use the correct design for my magazine.
Questionnaire ResultsWhat other sort of things would you like to
see within the music magazine?
76
7
2 1
02468
Horosc
opes
Puzzle
sSpo
rt
Adverts
None
Topic
Am
ou
nt
Which of the following names stand out to you the most for a music magazine?
1
8
5
0
2
4
6
8
10
The Edge Wired Sound Out
Title
Am
ou
nt
This tells me that people would like to see some relevance to sport, Puzzles and Horoscopes within the magazine which shows that the target audience would like to have additional things to do and interact with the magazine.
The name of a magazine which interests the target audience the most was ‘Wired’ which is going to be the name of my magazine as this is the most popular choice that people have answered.
Questionnaire ResultsDo you like pull out posters?
71%
29%
Yes
No
Do free gifts attract you to a music magazine?
10
4
0
2
4
6
8
10
12
Yes No
Yes/No
Am
ou
nt
I have also found out that incentives make the target audience more likely to buy the music magazine as shown by people answered they like pull out posters and free gifts, so I must include some sort of incentive when creating my own magazine.
Questionnaire ResultsWould you like to subscribe to any music
magazine?
6
8
0123456789
Yes No
Ye s/No
The majority answered ‘No’ they would not subscribe to any music magazine, this may be because no current music magazines interests them, which shows me that I must do something different from current code and conventions.
What colours appeal to you?
89
7
4
2
4
21 1 1
012
34567
89
10
Blue Red White Green Yellow Pink Purple Orange Gold Black
Colour
Am
ou
nt
The main three colours which appealed towards my target audience is Red, Blue and White, which will most likely be my colour scheme as this would attract my audiences' attention as it will stand out and appeal more tot them.
Questionnaire Results
Would you prefer if the music magazine was in Black/White or in Colour?
2
12
0
5
10
15
Black/White Colour
Black and White / Colour
Am
ou
nt
How much would you be w illing to buy a music magazine for?
6 6
1 1
01234567
£1.00 - £2.00 £2.01 - £3.00 £3.01 - £4.00 £4.00 - £5.00
Price
My magazine will most likely be priced £2.50 as 6 people answered £1 - £2.00 however 8 People answered above £2.01. Also the price would be £2.50 because I will have to cover ink costs and paper costs as the majority of my audience would prefer to have Coloured magazines rather than it being Black/White
Questionnaire Results
Do you think current music magazines have too much on the front cover, too
little or just right?
7%14%
79%
Too much
Too little
Just right
Most people felt that current magazines had just the right amount on the front cover, which tells me that I must not do more, or little than current magazines do as it may appear to be too busy or too spacious.
Questionnaire
I completed my questionnaire by going to a location with was specific with my target audience, this was in town, outside of HMV, where I asked people who were coming out from the shop or who looked like they were going into the shop.
However, I asked 14 questionnaires out of 30 as I was unable to get any more people to answer the questions.
