My department responds promptly to client requests, despite a busy workload.

Strongly Disagree

Somewhat Disagree

Neutral

Somewhat Agree

Strongly Agree

N/A

My work group consistently provides courteous service even when the client is unreasonable

Strongly Disagree

Somewhat Disagree

Neutral

Somewhat Agree

Strongly Agree

N/A

Overall, how satisfied are you with the quality of the client service provided by your department?

Dissatisfied

Somewhat dissatisfied

Neutral

Satisfied

Very Satisfied

N/A

About how long did you have to wait before speaking to a client?

I was taken care of immediately

Within 3 minutes

3-5 minutes

5-10 minutes

More than 10 minutes

7. How much would you estimate you spent in total and on the following advertising, sales and marketing activities in the past 6 months?

$0

LESSTHAN$500$500TO$1,500$1,500to$5,000$5,000to$10,000$10,000to$25,000$25,000orMoreDON'T KNOW

Advertising in Yellow pages

Advertising in online directory / online yellow pages

Advertising in the local newspaper

Advertising in on-line search engines

E-mail marketing campaign

Holiday greeting cards to customers or clients

Other greeting cards to customers or clients

Logo clothing or promotional items (hats, t-shirts, pens, notepads)

Press release

Direct mail campaign

Market research

10. If you conducted a direct mail campaign in the past 6 months, how did you go about preparing and sending your direct mail for the most recent campaign you ran?

DID THE ENTIRE PROCESS INTERNALLY(EVERYTHING FROM WRITING LETTER, BUYING SUPPLIES,PRINTING, STAMPING AND MAILING)

OUTSOURCED THE DIRECT MAIL TO AN AGENCY

USED AN ON-LINE PROVIDER

DID NOT DO A DIRECT MAIL CAMPAIGN

11. If you conducted a direct mail campaign in the past 6 months, which of the following pieces did you send as part of the most recent campaign you ran? [CHECK ALL THAT APPLY]

POSTCARD

COUPON

8 1/2 X 11 LETTER

NEWSLETTER

BROCHURE

GIFT ITEM LIKE MAGNET, PEN, ETC.

OTHER

WE DID NOT DO A DIRECT MAIL CAMPAIGN

12. If conducted, how satisfied are you with the overall results of your direct mail campaigns, that is the increase in sales you generated or the overall impact on your business.

EXTREMELY SATISFIED

SOMEWHAT SATISFIED

NEITHER SATISFIED NOR DISSATISFIED

SOMEWHAT DISSATISFIED

EXTREMELY DISSATISFIED

17. If you acquired a direct mail or sales prospect list in the last 6 months, how did you acquire the list that you used most recently?

THE COMPANYS OWN CUSTOMER LIST

PURCHASED A LIST FROM AN EXTERNAL LIST BROKER

PURCHASED A LIST FROM A CATALOG

PURCHASED A LIST FROM A DIRECT MAIL AGENCY

PURCHASED A LIST FROM AN ON-LINE LIST SERVICE

DID NOT ACQUIRE A LIST

DONT KNOW

18. Are you aware that there are on-line list providers who offer customer names and addresses that you can customize to your needs by key criteria such as geography, income and other demographics?

NO

YES, I AM AWARE

20. How likely would you be to purchase a list from an on-line list provider service if it were made available.

VERY LIKELY [ GO TO THE END AND SUBMIT]

SOMEWHAT LIKELY [GO TO THE END AND SUBMIT]

SOMEWHAT UNLIKELY

VERY UNLIKELY

Other (Please Specify)

21. Why would you be unlikely to consider a LIST SERVICE like this online?

WE DONT USE LISTS OR USE ONLY OUR CUSTOMER LIST

LIST QUALITY

UNCOMFORTABLE PURCHASING ONLINE

SLOW SPEED OF SERVICE

TOO MUCH OF A HASSLE TO SWITCH VENDORS

OTHER

What are the factors important to clients?What are the client support services available?What are the estimated cost to customer acquisition?Which is the most effective marketing strategy?Whats your usp?Whos your target audience?Competitors?CRMCustomer acquisition management Advertising and CRM Customer inquiry or response Inquiry captured Inquiry filtered Lead graded and prioritized Lead distribution Sales contact Lead nurturing or retention Sales result Analysis of promotion's effectiveness

Search engine optimization1.Segmentation and targeting2.Performance measures:Net number of New Customer Accounts (NCA) acquiredAdvertising & Media Efficiency (ROI)Total Revenue from New Customer Accounts (NCA)Profitability of New Customer Accounts (NCA)3. How you build the clients database?