Questionnaire:1) Do the advertisements of goods in the FMCG Sector attract your attention more than the other products? Agree - Strongly Agree - Neutral Disagree - Strongly Disagree

2) How often have you come across the ad for Emami Fair and handsome cream (Visual or print) for men over the past one week ? Four times - Two times One time Cannot recollect Havent seen any ad of this product yet.

3) Have you obtained a fairly decent picture of the features of the product from the ad?Agree - Strongly Agree - Neutral Disagree - Strongly Disagree

4) Did you feel that the product had any exclusive features apart from other mens cosmetic products? Agree - Strongly Agree - Neutral Disagree - Strongly Disagree

5) Do you pay special attention to ads pertaining to Mens Cosmetic products?Agree - Strongly Agree - Neutral Disagree - Strongly Disagree

6) Was there clarity and transparency of information in the advertisement campaign?Agree - Strongly Agree - Neutral Disagree - Strongly Disagree

7) On a first hand basis what is the opinion you had when you watched the ad for the very first time?

A-INFLUENTIAL

B-truthful

C-Vague information / MISLEADING

D-Sensible / Believable

E-Not interested

8) 8) In your opinion, which media platform would grab your attention the most for cosmetic advertising?

A-TV ad

B-Radio

C-Internet

D-Magazine

E-Outdoor billboard

F-Newspaper

9) Having seen the advertisement, are you more likely now to purchase the product offered?

Agree - Strongly Agree - Neutral Disagree - Strongly Disagree

10) On watching the ad, what is the initial impression you obtained regarding the Quality of the product :- A high quality product/ high end product- A sub-par quality product- Quality cannot be deemed.11) If the product was endorsed by a famous male celebrity, would it have influenced your buying decision?Agree - Strongly Agree - Neutral Disagree - Strongly Disagree12) If certain offers/ discounts are announced through the ads, would there be an inclination to purchase the product:- Depends on the offer/discount Agree - Disagree 13) Before the ads were released in visual and print media, were you aware regarding the existence of such a brand:- Yes - No 14) If you have used the product, do you feel it lives up to the promises/ features made in the ad :- Have not used the product till date - Agree - Strongly Agree - Neutral Disagree - Strongly Disagree15) How often/ at what periodicity do you feel that the firm has to come up with a different /alternative marketing strategy or ad?- Every 3 months - Every 6 months Annually - Every 2 years 16) Are there any comments/suggestions that you would like to share so as to improve the quality of the print media / visual media ads of Emami fair and handsome?..17) Would you like to see similar ads in the future?Agree - Strongly Agree - Neutral Disagree - Strongly Disagree18) Were there any features / elements in the ad campaign that made it feel distinctive?