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A STUDY ON CONSUMERS BRAND AWARENESS

TOWARDS Hero Motor Cycles

QUESTIONNAIRE

Name :

1. Age of the respondent : 18-25 26-35 36-45 46 & above

2. Educational qualification:

Illiterate Schooling Collegiate others

3. Income group you belongs to?

Below 1 lakh 1-3 lakh 3-5 lakh 5 lakh & above

4. Which attribute was considered by you while purchasing Hero vehicle?

Rank them (1-4) Style Mileage Price Maintenance Comfort availability

5. How do you came to know about Hero vehicles?

News media Friends company salesman others

6. How did you get information about safety measures of Hero two wheelers?


7. what is your level of satisfaction with the mileage of the vehicle?

High Satisfied Satisfied Neutral Dis satisfied

8. What is the level of satisfaction with regard to 2 wheeler compatibility with Indian

roads?

a. High Satisfied Satisfied Neutral Dis satisfied

9. What is the level of satisfaction with the overall comfort of the vehicle?

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a. High Satisfied Satisfied Neutral Dis satisfied

10. which media make you know the technical specifications of the vehicle?


11. What is the degree of satisfaction derived from the product as value paid for?


12. What induced you to buy Hero Bike?

Self interest by friends Advertisement Others

13. what is the level of satisfaction with regard to brand selection of Hero?


14. Classification of respondents on the basis of their

influence to purchase hero vehicle through different media

a. Regional Media

b. Television Ads

c. Special Programmes

d. Road side campaigns

e. Print Media

f. Other promotional activities

15. Classification of respondents on the basis of their opinionas they hear the Brand name HERO Total respondents 1:

a. Sl. No. Reasons No of Respondents Percentage

1) Music/ Background

b. 2 ) Punchline

c. 3 )Brand Ambassador

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d. 4 ) theme of Advertising

e. 5) others

16. Do you feel that is there any impact on purchasing theproduct with the impact of Brand Ambassador by product

promotion?

YES B)NO C) Some extent

17. As the company is providing 5 year extended warranty on

all hero 2 wheelers. Do you feel that is there any impact on sales

because of this.

YES B)NO C) some extent

18. Classification of respondents on the basis of their opinion

towards advertisement plays a vital role in developing the brand.

YES B)NO

19. Classification of respondents on the basis of their opinion

about Brand with service provided by HERO

VGD B) GD C)SAT D)POOR

20. After walk in to the showroom are you able to add up brand value of hero vehicles as

explained by our executives.

a. Yes b. no. c. some extent

The above study shows that 44 % of Hero motocorp customers are under the age group of 26-

35, 19% are under18-25, 24% of them belong to 36-45 age group, and 13% are under the age

range of 46 and above.

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