0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

16-1920-23

24+

97%

0%

2%Column1

47%

53%

00

Male

Female

48%

30%

6%16%

Column2

Once a day

Once a week

Once a month

Other

0% 2%

42%

56%

Less than 1 minute Between 1 minute & 2

Between 2 minutes & 3 More then 3 minutes

3%

22%23%

5%3%

11%

1%

16%

1%

15%

0%

5%

10%

15%

20%

25%

Column3

Column3

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Yes No

Series 1

• “No, because contrast between the lyrics of the

song and its video can make the overall

message more interesting and imaginative.”

• “Yeah, the song should have a story and the

video should show this story.”

• “No, as the contrast between a song and a

music video can creating an interesting

juxtaposition”

• “It's good when you watch a video and that

makes you understand the song more, but it's

not vital. Sometimes it's better if it's

• “No, because the video doesn't necessarily have to feature the artist to impact on the viewer.”

• “No, as some music videos can be animated, or just anything else. Artists arn't really necessary to appear”

• “Yes, need to put a face to the name! Calvin Harris barely appears in his vids and I have no idea what he looks like! :')”

• “Not necessarily, Alex Turner was never in Arctic monkeys videos until like, crying lightning or something.”

• “It depends, usually I do expect the artist to be in the video. But if the video matches the song, then it doesn't really bother me.”

• “Anyone can portray what the song is about, it doesn't necessarily have to be the artist themselves. Maybe the

• “something repetitive throughout the whole video = boring”

• “anything unrelated to the music”

• “Pointless graphic images/pornographic type images”

• “The band or artist in the same position and location for the whole duration of the video”

• “stupid camera shots and basically having it look 'uninteresting'. Add tons of effects and play around with the colour, make it look striking and bombastic”

• “Cheesy stuff!”

• “Images of no relevance to the song.”

• “Favourite - Beyonce - Single Ladies (Put A Ring On It) Least Favourite - LMFAO - Sorry For Party Rocking”

• “favourite is blink 182 whats my age again worst is bloodhound gang bad touch”

• “Favourite at the moment = warm smiles do not make you welcome here - Enter Shikari worst = Gangnamstyle”

• “best-Alex Gaudino Feat. Christal Waters - Destination Calabria worst-Justin Bieber - Baby ft. Ludacris”

• “Favourite- Motion City Soundtrack > This Is For Real Worst- Call Me Maybe > Carly Rae Jepson”

• “My favourite music video is probably ... R U Mine ? by Arctic Monkeys, and my worst maybe... Moves Like Jagger by Maroon 5 *shudder*”