How old are you?

16-1920-23

24+

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

97%

0%

2% Column1

What is your gender?

47%53%

MaleFemale

How often do you watch music videos?

48%

30%

6%16%

Column2

Once a dayOnce a weekOnce a monthOther

How long would you expect a music video to last?

2%

42%

56%

Less than 1 minute Between 1 minute & 2Between 2 minutes & 3 More then 3 minutes

What music genre is your favourite?

Classic

alPop

Rock

Country/Fo

lkDan

ce R&BJaz

zIndie

Soul/R

eggae

Other

0%

5%

10%

15%

20%

25%

3%

22% 23%

5%3%

11%

1%

16%

1%

15%

Column3

Column3

Do you prefer it if a music video has a storyline that you can follow?

Yes No0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Series 1

Is it important that the video relates to the lyrics of the song? If you answer "No" please

explain why you think this.

• “No, because contrast between the lyrics of the song and its video can make the overall message more interesting and imaginative.”

• “Yeah, the song should have a story and the video should show this story.”

• “No, as the contrast between a song and a music video can creating an interesting juxtaposition”

• “It's good when you watch a video and that makes you understand the song more, but it's not vital. Sometimes it's better if it's completely random and then you're take on the song remains your own individual opinion.”

Would you expect the artist of the song to be visible in the video? If you answer "No" please

explain why.• “No, because the video doesn't necessarily have to

feature the artist to impact on the viewer.”• “No, as some music videos can be animated, or just

anything else. Artists arn't really necessary to appear”• “Yes, need to put a face to the name! Calvin Harris barely

appears in his vids and I have no idea what he looks like! :')”

• “Not necessarily, Alex Turner was never in Arctic monkeys videos until like, crying lightning or something.”

• “It depends, usually I do expect the artist to be in the video. But if the video matches the song, then it doesn't really bother me.”

• “Anyone can portray what the song is about, it doesn't necessarily have to be the artist themselves. Maybe the artist isn't a good actor and it would ruin it.”

What wouldn't you want to see in a music video?

• “something repetitive throughout the whole video = boring”

• “anything unrelated to the music”• “Pointless graphic images/pornographic type images”• “The band or artist in the same position and location

for the whole duration of the video”• “stupid camera shots and basically having it look

'uninteresting'. Add tons of effects and play around with the colour, make it look striking and bombastic”

• “Cheesy stuff!”• “Images of no relevance to the song.”

Please state what music video is your favourite and worst.

• “Favourite - Beyonce - Single Ladies (Put A Ring On It) Least Favourite - LMFAO - Sorry For Party Rocking”

• “favourite is blink 182 whats my age again worst is bloodhound gang bad touch”

• “Favourite at the moment = warm smiles do not make you welcome here - Enter Shikari worst = Gangnam style”

• “best-Alex Gaudino Feat. Christal Waters - Destination Calabria worst-Justin Bieber - Baby ft. Ludacris”

• “Favourite- Motion City Soundtrack > This Is For Real Worst- Call Me Maybe > Carly Rae Jepson”

• “My favourite music video is probably ... R U Mine ? by Arctic Monkeys, and my worst maybe... Moves Like Jagger by Maroon 5 *shudder*”