Information needed during interview session a) Founder b) Date of start c) Reason of location chosen d) Outlet/other business model e) Marketing mix- Product, price, place and promotion f) Business Concept / vendor or own brand g) Achievement h) Organizational chart i) Vision and mission (Short term goal and long term goal) j) Competitive advantage/brand k) Market share and market growth L) Target market and regular customer M) Marketing activities N) Loyalty program O) Issue or problem faced by the company P) Competitor
Information needed during interview sessiona) Founderb) Date of
startc) Reason of location chosend) Outlet/other business modele)
Marketing mix- Product, price, place and promotionf) Business
Concept / vendor or own brand g) Achievementh) Organizational
charti) Vision and mission (Short term goal and long term goal)j)
Competitive advantage/brand k) Market share and market growth L)
Target market and regular customerM) Marketing activitiesN) Loyalty
program O) Issue or problem faced by the companyP) CompetitorQ)
SWOT analysis- Strength, weakness, opportunity, threat, R) How to
overcome the problem
