Question 5

HOW DID YOU ATTRACT YOUR

AUDIENCE?

James Bodkin

The target audience is the age group of 15-25 year olds, so the best and most direct way of interacting with this group is by the Internet and with Television Advertisements (TV Spots).

The Internet can be used by creating websites promoting the film, using advertisements on websites (boxes that show the trailer when the cursor moves over it). Google sells advertising space that shows will show a link in people’s search results when a related subject is entered (for example if you were to search for ‘british thriller’ our result could be a sponsored result that appears first).

TV Spots are short trailers of the film that are used on Television. They would be quite effective due to how quickly they feed TV viewers information regarding the film. A good example of a TV Spot is The Dark Knight Rises.

AUDIENCE INTERACTION WITH MEDIA

The Unique Selling Points (USPs) of our films are: It is set in the Brighton and

Hove area, which will attract a more local audience to the film.

Reviews and feedback from the film was very positive, more people would be interested in seeing it because of ‘word of mouth’ gossip.

Our post on youtube has also received a lot of views, and positive comments, so this could attract a larger audience if more of the public saw our film.

MARKETING PRODUCTS