Who would be the audience for your media product?

I believe that my music magazine would appeal to an age range between 16-23 which is typical of the rock/alternative genre, also when conducting my market research i found that 80% were aged between this age range. Also due to the age range, the target audience will be students, therefore their occupation will most likely be unemployed, however my market research did show that a small percentage had part time jobs. Because of this i feel that my magazine will attract a middle class audience which is also very typical of a rock/alternative genre of magazine. My market research also shown that the people who buy magazines tend to buy either Kerrang or Q magazine, which are the magazines that i based my media product on.

People who enjoy listening to rock/alternative music will be attracted to my magazine, which is emphasized through the cover lines which include rock artists such as "Muse". It will also attract people who enjoy reading articles and interviews about their favourite artists/bands.My magazine contains images of young models, therefore anchoring the fact that my magazine is aimed at a younger audience like the magazines in my product research such as Kerrang.

I created a focus group which contained people aged between 16-24 which would be the main target audience for my magazine. This focus group allowed people to comment and express their feelings upon my magazine. People commented that they would be interested in reading my magazine and gave positive feedback, stating that it looks professional due to the quality of images and the consistent house style. They also commented on the bold colours used were eye catching and that they appealed to the younger target audience.