QUESTION 4/5Who would be the audience for your media

product?How did you attract/address your audience?

Core Target Audience Profile Our core target audience demographic is 15-24 year olds, generally male and no specifics on the ethnicity of the audience. This would be the audience that would enjoy our production the most and would create the most revenue for us. When marketing the film we carefully need to consider the demographic and psychographic of the audience. Overall the needs of the audience would be very generic.

This audience would tend to be those going through school and in the early stages of their careers, this would make their preferences relatively similar. They would enjoy gaming and are the start of the online generation. Thus they would be attracted to films that have a large marketing campaign through viral marketing as they spend a lot of time on their phones and computers.

Other films that are audience would enjoy would generally be the same genre, such as paranormal activity. Also they would enjoy genres such as thriller and gangster films due to their highly visceral nature., which fits their needs when it comes to media content due to video games such as Call Of Duty due to the gore element of it which would also mean they’d enjoy series such as Walking Dead and Game Of Thrones.

The core audience would mainly consume the content at home as the only times that they’d visit the cinema would be to watch blockbusters. This is mainly down to the buzz around certain films due to horrors relying on the core audience or regular cinema goers, as they don’t have as large marketing budgets as the blockbuster films. Also they won't have as much disposable income to visit the cinema every week as it can cost around £10 every time.

How did you test your concept and sequence to an audience throughout the process?

Throughout the process we compiled firstly a questionnaire, to test our in initial concept on a focus group. We used mainly male teenagers in this questionnaire which is the main target audience for horror films. The results we got were satisfying enough to make us not have to change much.

After the initial questionnaire, we then pitched our concept to the class. For this, we compiled a prezi presentation which allowed to express our ideas visually. After the pitch we then got on with filming our main piece. During the process of filming, we created a rough cut of our horror film. We then presented the rough cut to the rest of the class. This allowed members of the class to give feedback on our pieces, which helped us change things to make a much better production. Then our final cut was placed on YouTube ready to screen to a selected audience.

The gory nature of the death would help the audience relate to the murders as it’s a lot like other films of the genre where gore is involved

The character is very stock of horror, also as the actor is 16 years of age and the core audience are 15-24 for horror it would enable them to relate to the character causing unease amongst the audience trying to work out who killed who

As this generation has grown up with smokers it will mean that they're able to relate to the smoking character from the start of the scene

Also the actor is clearly the antagonist and by having the antagonist as female creates unease amongst the audience as they question this character choice in relation to other horror productions

Both characters in the interrogation scene are younger than those in the average horror production so it causes the audience to question the choice of cast

At the same time as the two actors look as if they're similar ages it creates a connection between them outside of their actions

The audience, as they're similar ages will be able to relate to cast selection

The choice of weapon is vital in connecting to the audience. The knife connects the production to those of Halloween and other horror films where by gruesome murders take place

The rule of thirds show the body as the focus of the shot. So, with the knife in focus and the body in focus by the rule of thirds, creates a real connection between the two. This will make the audience believe that it was either a murder or suicide.

The jump scare at the end of the production will cause the audience to feel a visceral effect from the piece. Which in most cases is what the audience looks for when watching a film, especially a horror film

Most of the production has been very calm up to this point besides the flashbacks so this comes as a big shock.

When we did the pitch our idea was extremely different. We had the idea of the time period being the 1960’s. we were told that this was quite pointless after our pitch so we didn’t pursue it, it also didn’t add anything specifically to the story and wasn’t conventional of the horror genre. More issues after the pitch were locations and actors however we did manage to work these issues out. We were also advised to change the style so that it was more noir which we did so that had a big impact on our final piece. Overall the rough cut feedback was quite significant and varied as there were quite a few changes we had to make to our plans to make it a more good piece.After our rough cut we had to lengthen our piece because there simply wasn’t enough content and it was too short. This raised issues because we couldn’t use the same location so we had to shoot more interrogation scenes in the school drama studio. To ensure that enigma was constructed we had to make sure the two locations looked as if they were the same. This also ensured that continuity was preserved throughout the piece. Another point from the rough cut was that some of the shots were quite shaky so we had to sort them out when we edited out footage. The parts that were included in the rough cut stayed the same other than this we mostly just added to them afterwards to ensure that we had enough content.

Pitch Feedback

Audience Research ResultsQuestion Results

1) Who killed the detective? The answer we were looking for was the husband. Most people understood that the husband was the murderer, however some got confused, some were unsure of the exact identity of the murderer, some stating that it was a friend of the murderer.

2) What is Miss Rose being questioned for?

This seemed to be a point of confusion. There were differing answers when it came to this question. Only one person understood that Miss Rose was being questioned for the murder of Ollie, where as half were under the impression that Miss Rose had murdered her husband or her husband had disappeared. The rest understood that she was being questioned over a murder.

3)Who do you think the male character is?

We were looking to see if the audience understood who the male was. 83% of people said he was a detective, however some were confused by the question we were asking.

Question Results

4) Were you confused by the plot? All of those surveyed said that they were not confused by the plot. One stating that it seemed pretty straightforward.

5) What was your favourite part? Half of the resultants stated that their favourite part was the flashback scene where Ollie is lying dead. Others stated that the ending was good and the alleyway scenes.

6) What was your least favourite part?

Half of the results said that they had no least favourite part. However, one person stated that the beginning part with the cigarette was unnecessary. Another person said that their least favourite part was the part where they showed the knife outside and two people said the dialogue was poor.

7) On a scale of 1-10 how well did you understand the plot?

From the scale we could determine that all people surveyed had a very good understanding of the plot. 100% of results were from 7-10 .

8) How tense was the movie on a scale from 1-10?

These results tended to be in the middle of the scale ranging from 5-8.

Question Results

9) How would you describe this opening in three words?

Most gave answers to describe the movie as edgy and tense

10) How would you describe the pace of the film?

All said the cutting pace was just right

11) Would you recommend this film?

All said yes

Audience Research after the screening

https://www.youtube.com/watch?v=9zQDJwLVu7U

Did your screening show that you were successful? Overall, we were very pleased with the

results of our screening. However, it seemed we could have done more so the audience understood the plot a bit more. Although, all of the people we surveyed said they would recommend the film. Another part that was confusing to some was who was the person who killed the detective. We could have hinted that it was the husband a bit more than we did. However, overall the audience enjoyed it and therefore it was a success.