What kind of media institution might distribute your media
product and why
What kind of media institution might distribute your media
product and why?
BBC Media
Egmont
Bauer
Firstly one media institution that could possibly distribute my
media product is Egmont. Egmont is a media institution founded in
Denmark by Egmont Harald Peterson in 1878 as a one man printing
business however it soon developed in to a magazine business.
Egmont has a branch in the UK which specifically publishes books
and magazines for children.
I believe Egmont would be a suitable company to publish my media
product as they publish 'WeheartPop'. We heart pop is a pop
magazine that is targeted towards teenage girls. This is one clear
similarity between my own Pop magazine and We Heart Pop as my
magazine is also targeted towards teenage girls between the ages of
11 to 16. We heart Pop is a very popular magazine, as it appeals to
the large audience of young females. Meaning Egmont may be more
willing to publish my magazine as they are aware of the popularity
value surrounding pop magazines.
Although on the other hand another possible publisher who may be
interested in selling my magazine is BBC Media. BBC media is
popular industry used all across Britain. BBC Media publish the pop
magazine 'Top Of The Pops' along side Immediate Media Company. Top
of the Pops was launched in February 1995 is targeted towards girls
from the ages to 8 and above. It contents is similar to the
contents featured in my magazine for example it includes articles
on fashion, posters, quizzes and the latest news and gossip of
current pop artists.
In my personal opinion I believe Egmont maybe a more suitable
publisher for my magazine because the target audience of the 'Top
of the Pops' magazine is slightly lower than mine as my magazine
target audience starts at 11 years of age compared to Top of the
pops which is 8. The 3 year age gap in the ages makes a difference
as my magazine will be more mature in the language used and
contents featured as it will include advice on boys which girls
around the ages of 11- 16 are stereotypically interested in whereas
on the contrary at the age of 8 boys are not an interest. Bauer is
a European based media company and was founded in 1875. Bauer Media
is headquartered in Hamburg, Germany. Originally Beaur media was a
small printing house in Germany but expanded 1987 when it launched
Bella magazine in the UK.
Even though Bauer media publishes Pop magazines I do no fell
they would be suitable publishers for my magazine as they publish
'Q' magazine which is more so targeted towards young adults.
Compared to my magazine 'Q' is different in both the colour scheme
as my magazine includes bright pinks and purples whereas 'Q' goes
for a more edgy approach with the dark colours, making the magazine
look more grown up and sophisticated.
