Question 3 The distribution of a magazine is crucial to be able to sell the magazine and get it out into the market to attract the target audience. I have previously mentioned (in task 4a) that I will be using Bauer as my distribution institute. This is because they have been in close relation with the music industry since it was first established so therefore, would have better knowledge on how to target the niche market successfully. Bauer has previously been in charge of distributing magazines such as: Q Bella Kerrang Take a break As well as distributing magazines, Bauer is also responsible for distributing several Music television channels which goes to show that Bauer is heavily dependent on the music
The distribution of a magazine is crucial to be able to sell the
magazine and get it out into the market to attract the target
audience. I have previously mentioned (in task 4a) that I will be
using Bauer as my distribution institute. This is because they have
been in close relation with the music industry since it was first
established so therefore, would have better knowledge on how to
target the niche market successfully.Bauer has previously been in
charge of distributing magazines such as: Q Bella Kerrang Take a
breakAs well as distributing magazines, Bauer is also responsible
for distributing several Music television channels which goes to
show that Bauer is heavily dependent on the music industry in order
to earn money for the company; as are editors upon Bauer. Bauer
isnt recognised for distributing many pop-related products but
their heavy influence on the distribution of other products
belonging to other sub-genres makes them even more favoured because
if they are able to successfully distribute Rock magazines, then
the stereotypical focus on Pop magazines target audience should
make the distribution of pop magazines quite simple: more
straightforward than distributing rock magazines anyway.Other
commendable achievements: Originally a family business
International company, based in Germany Purchased Emap in 2007
1987, first started publishing in the UK Bauer is also integrated
with Radio stations e.g. Kiss fm and Magic 2013, gained possession
of the Absolute Radio Group from The Times of India
