WHAT KIND OF MEDIA

INSTITUTION MIGHT

DISTRIBUTE YOUR

MEDIA PRDUCT AND

WHY?

There are many popular distribution companies in

which distribute a range of film genres which

target different demographics all around the

world.

For my film opening we had to choose if we

wanted to go for a slightly smaller horror based

company. Or a larger all round genre company.

After looking at the pros and cons of both

situations, I decided it would be a good idea to

choose Lions gate to distribute our film. This is

because Lions Gate entertainment is the most

successful independent commercially and

television Distribution Company and the seventh

most profitable movie studio.

QUESTION THREE

We chose…..

Lionsgate

WHY

LIONSGATE? Lions Gate Entertainment distributes

films and television programs. A lot

of there new films target young

adults with films consisting of The

Hunger Games, Now You See Me and

many more. This is why I feel as if

Clown is a perfect film for Lions Gate

Entertainment to distribute as they

focus on the demographics that

Demathon Pictures has focused on.

The conventions of Lions Gates films

are very similar to our conventions in

Clown. Purely on the colours, lighting

and layout of the credits. If Lions

Gate distributes out film then the

film is more likely to succeed because

it is such a popular distribution

company.

As it is a well recognized distributor,

it could increase the chance of having

future opportunities after the

distribution of Clown. Working

together with Lions Gate, we will be

able to afford large advertisement

opportunities which would increase

our profit.

Finding the

correct

distribution

market

It is important to find the best market for distribution for any

media product, but in our case it’s a film opening. One way is the

most common way, T.V. advertisements. This would show the up

coming film and tell the audience that it will be in cinemas soon.

You would have to make sure you set a good time for your advert

to be played. As how film is horror based our advert slot would be

perfect at about 9 o clock because that’s when children are

asleep and its just teenagers, young adults and adults awake and

allowed to watch the television.

Social Networking is also another way to find the best distribution market because it will

target the young adults who use the technology in terms of twitter and Facebook. Also

showing the opening on Netflix and Love Film will target existing movie watchers.