How effective is the combination of your main product with ancillary

texts?

Recurring Motifs

This is the main recurring motif as it’s the main

point of the artists music as it fits the genre

well. I tried to keep the digipak and the advert

very similar because if these were on sale they

would come out the same time and the

audience would be able to match them easily. I

also though this would be quite a bold and

obvious motif which the audience would be

able to see from a distance and stand out from

the rest.

Again as I wanted to keep the digipak and

the advert similar so it was easy for the

audience to match I used the same fonts

and texts which become a motif as they

are used each time. I think these match the

genre and help to link the ancillary

products together.

Linking the Ancillary Products together

Linking the Ancillary products to the Music Video

Although this isn’t an exact recurring motif it shows the

idea of using bright colours with a high contrast which

matches the genre of the music. I think this helps to link

the music video and the ancillary products as the

colour could make it quite confusing.

As this is quite a strong characteristic to indie/folk

music I kept the idea of the guitar in both the Ancillary

products and the music video. This also helps the

audience to link the 2 really well as it’s the same guitar

and quite a strong point of the video.

I also filmed in the same field the guitar was

photographed for the ancillary products which links

the video and products well as it shows the same

place and you instantly realise it’s part of the same

group.

Brand Style

The style all links together well because I have

used very consistent natural colours and places. I

also changed the brightness and contrast on the

ancillary products and video therefore they match

better and show a lot more of a generic appeal to

indie and folk music.

Effectiveness of Promotional Package

I think the whole package worked well together because it all matches and you can see obvious links

between them. For example the colours in all the products are very bright and bold which matches the

genre and helps to link them all together. There is also strong similarities between them because of the

imagery and where the footage has been filmed for them music video.

Overall I think everything matches well and it works effectively because it all looks similar and you can

see generic ideas that match them together.