EVALUATION QUESTION 2

How effective is the combination of your main product (Video) and the

ancillary texts (Digipak and advertisement) ?

How did I link my ancillary products to my music video?

• Having Ava Manhattan on the Digipak is obviously the main link from the video to the cover of the Digipak, most dubstep artist are not on the cover of their CD’s instead it is a lot of graphic effects, but I decided against this as I wanted her face to be the main attraction and I wanted to follow the normal conventions of a Digipak.

• Looking back at my video I think the main aspect I took, was the colours. In the video Ava Manhattans vibrant red hair, for me personally was one of the reasons I chose the colour Red to be in my Digipak and Advertisement.

• She is also often seen touching her hair in the video and I think its one of the things ‘props’ that brings the video to life.

• Also because she is an upcoming artist, the picture I used on the cover of the Digipak was a close up of her face.

• Often in the video there are close up shots of her face. Another reason for choosing that particular picture was because I want the target audience to be familiar with her and for her to be recognizable.

• Also the inside of my Digipak, the picture of her clearly shows her corset which is the main outfit throughout the video and one of things to attract our target audience (As we are following Laura Mulvey’s theory of the ‘Male Gaze’)

INFLUENCE.

These are some digipak covers I looked at , I did exactly what these covers did and hadA full picture of Ava’s face with her name and album name keeping it simple.

Here are some screen grabs from the music video of Ava Manhattan showing how often the colour red is used, whether it is used to filter the colour of the frame. Or emphasised in the colour of hair . Or some edits that make her hair look a darker shade of red. I think this shows a clear link to why I chose red to be one of the colours in my Ancillary work and I think this shows why I used close-up shots as these were all close up shots of her face.

a screen grab from my video.And a the image used for my DigiPakAlthough the visual links are Subtle, they are definitely there.

When she appears in the video wearing a corset, and the image on the left was used inside my DigiPak – the similar visual link being the corset

The cover of my DigipakI edited this picture

in Photoshop,

using the colour

enhancer to make

her hair look more

vibrantand brighter. making

the tips of her hair

more red

I thought that using a full picture of her face would be best (instead of graphic effects like most dubstep artists do) As you can see, her face is

clear andRecognizable. As it was in the

music video.This is the image I used on the first inside panel

Again I’ve used Photoshop to enhance the colour of Ava’s hair to make it a deeper colour red. Its one of my main visual links.

On the inside first panel I’ve used this image because it shows her outfit (The corset) this picture will attract out target audience (Males aged

around 22) also because this is a visual link between the video – the corset is seen many times throughout the video that is why I decided to

go with this image

My Advertisement

Ava Manhattan has again Appeared on my Advert ( A different image) Clear visual link to my video

The colours, Red, Black and WhiteHave been used again to keep up With the theme from the digipak

The digipak is clearly on the AdvertSo the audience can tellThat the products are linked

The album being called‘Infinity’, although not aVisual link, it has someLink to the song inThe video. It shows Dedicated fans willRecognise it.

VLOG – on how I though my ancillary work went

Double click the picture.

Do you think your target audience would be attracted to them?

• I do think my target audience would be attracted to it. The target audience being males in their early 20’s, I have chosen a very attractive and flattering picture of Ava Manhattan. And the picture of in the inside first panel of her in her corset would be very appealing to males this age. Celebrities such as Rihanna and Beyonce have covers similar to mine (Who I took inspiration and ideas from) and they have a huge male fan base.