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Quarterly Marketing Report Q4, 2019

Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Page 1: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

Quarterly Marketing ReportQ4, 2019

Page 2: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

2

SUMMARY

TOTAL ACTIVE SITES

106

TOTAL ACTIVE BUILDINGS

565

Nevada site locator had

73,582 Building and site hits

DURING 2019.

Numbers only reflect active properties through the quarter. Properties are active for nine-months and can be reactivated.

Page 3: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

3

Website: PageviewsTotal number of pages viewed. Repeated views of a single page are counted.

390273

433

117146

1973 2003

1110

1508

1204

980

0

500

1000

1500

2000

2500

Q1 Q2 Q3 Q4

Num

ber o

f Pag

evie

ws

Nevada Site Locator

2017 2018 2019

Page 4: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Website: Bounce RateThe percentage of single-page visits, where a person left your site from the entrance page. Bounce rate should decrease as it is the percentage of people who arrive at the site and leave without visiting a second page.

83.4 85.3

77.77574.5

0

76.1

20.117.920.3

16.911.4

0

10

20

30

40

50

60

70

80

90

Q1 Q2 Q3 Q4

Percentage of Bounce Rate

2017 2018 2019

Average time of NSL page visits: 14 minutes.

Page 5: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Website: Most Viewed BuildingsStatistics on buildings that were active the entire quarter.

ADDRESS CITY SQUARE FT Q4 VIEWS

3100 Mill Street Suite 218 Reno 1,244 65W. Cheyenne Ave. & Simmons St. North Las Vegas 86,920 638800 Military Road Reno 436,368 62Las Vegas Blvd and Hollywood Blvd Bldg 7 Las Vegas 98,580 609085 Moya Blvd. Reno 96,000 59Speedway Blvd. & I-15, Bldg 1 Las Vegas 373,363 59550 Boxington Way Sparks 271,152 58Las Vegas Blvd. & Hollywood Blvd., Bldg 5 Las Vegas 648,000 583475 N Las Vegas Blvd Bldg 2 Las Vegas 109,200 582801 Conestoga Dr Carson City 100,343 574830 Vista Blvd Building E Sparks 12,734 57Speedway Blvd. & I-15, Bldg 2 Las Vegas 177,238 571185 S. Rock Blvd. Reno 52,972 56Las Vegas Blvd. & Hollywood Blvd., Bldg 6 Las Vegas 398,140 561830 E Sahara Suite 305 Las Vegas 15,605 563930 West Windmill Lane Las Vegas, NV 201,600 552548 W Desert Inn Las Vegas 112,663 551451 Center Crossing Rd Las Vegas 58,950 55

Page 6: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Website: Active Building HitsTotal number of times any active building page was loaded and viewed. Statistics on buildings that were active the entire quarter.

16,854

21,881 21,135

11,850

14,749

16,652

15,182 15,060

-

5,000

10,000

15,000

20,000

25,000

Q1 Q2 Q3 Q4

Num

ber o

f Hits

2018 2019

Page 7: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Website: Most Viewed SitesStatistics on sites that were active the entire quarter.

ADDRESS CITY ACRES Q4 VIEWS

125 Evans Ave Dayton 10.72 61947 Tahoe Blvd Incline Village 1.99 37553 Overmyer Rd. Sparks 2.56 366605 Grand Montecito Parkway Las Vegas 0.19 362195 Mill Street Reno 17.21 352910 N. Roop Street Carson City 2.37 3590 River Rd Dayton 5.29 35Rivero St and Loretta Ln Las Vegas 3.86 350 Distribution Drive Spanish Springs 10 340 Golden Valley Road Reno 9.62 3419905 Reno Park Blvd Reno 10.27 343105 US Hwy 50 Silver Springs 20.48 344430 south highway 95 A Silver Springs 0.78 34Damonte Ranch Parkway Reno 12.1 34Double Eagle Court and Gateway Drive Reno 0.78 340 Lombardi Lane Reno 24.02 331637 College Parkway Carson City 0.96 33

Page 8: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Website: Active Site HitsTotal number of times any active site page was loaded and viewed. Statistics on sites that were active the entire quarter.

798

1,517

1,948

1,338

2,065

3,116 3,002

3,822

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

Q1 Q2 Q3 Q4

Num

ber o

f Hits

2018 2019

Page 9: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Online Marketing: ImpressionsThe number of times the Nevada Site Locator ad was viewed by a user or displayed on a web page.

16,244

9,021 9,303

16,086

7,502 8,033

6,302 6,921

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Q1 Q2 Q3 Q4

Num

ber o

f Im

pres

sion

s

Quarterly ad Impressions

2018 2019

2019, Q3 only has two months of data.

Page 10: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Social Media: Facebook | Total ReachThe number of people who were served any activity from your page.

171

469

58 54

221 247

407

130

-

50

100

150

200

250

300

350

400

450

500

Q1 Q2 Q3 Q4

Num

ber o

f Peo

ple

Reac

hed

2018 2019

Page 11: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Social Media: Twitter | ImpressionsThe number of times users saw the tweet on Twitter.

2,919

16,014

10,126

5,040

9,967

7518

4681

1086

-

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

Q1 Q2 Q3 Q4

Num

ber o

f Im

pres

sions

2,018 2019

Page 12: Quarterly Marketing Report Q4, 2019 · NV Energy’s Economic Development Team is proud to provide . Nevada Site Locator as an economic development tool to help current and future

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Nevada Site Locator: Login

NV Energy’s Economic Development Team is proud to provide Nevada Site Locator as an economic development tool to help current and future customers, site consultants and real estate firms identify the perfect location for their business. As our partner, we are happy to provide you the opportunity to list your Nevada industrial, commercial and office properties at no charge.

Nevada Site Locator has 85 different Commercial Real Estate firms and over 366 CRE professionals using the system. I would be happy to provide you with your login information if you would like to add photos, include more details, add additional properties or manage your expired properties.

Prepared for Nevada Real Estate Partners by Melissa Schoenbachler | [email protected]