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Quarterly Business Review
Turkey Hill Calendar year of 2012, Q1 2013
November 19th, 2012
Neuro – Quarterly Business Review
Customer Overview
• 269 stores PA/ OH/ IN• Bryan Kurtz, Category Mgr.• Business began March ’12• Promotional calendar included • Largest C-Store Based out of Baltimore area• Neuro positioned (6) Sku’s ( Sonic, Sleep, Bliss, Sun, Trim,
Passion)• Sonic not available approx. 220 stores- Redbull Issue for Davis
and LT Verrastro.• KAM – Davis Bevearge KAM Jim Lindsey Lead Distributor Contact• Call frequency Quarterly, monthly phone/e-mail contact
2012 Review-Customer Insights Turkey Hill
Neuro – Quarterly Business Review
Trading Area- Turkey Hill
Neuro - Quarterly Business Review
July/Aug/Sept- VPO 4.0 VPO monthly avg. 180 Stores Purchasing.
• DBG YTD September’12 ( 8 MThs) Revenue $263,989
• (6) Average Revenue Per Sku $43,998
YTD VPO 5.47 cases avg. 180 Stores Purchasing
Davis Beverage YTD % Sales Mix
YTD Profitability
Current Quarterly VPO YTD (8 MThs) VPO
2012 Review-Sales Insights
Sonic
22%
Sleep
22%Sun 11%
Bliss24%
Trim
10%
Passion11%
Neuro - Quarterly Business Review
Cold Presence
2012 Review-Account Activation
Neuro - Quarterly Business Review
2012 Review-Promotional Calendar
• NO TPR Activity due to Sonic Issue and Distribution Issues with Davis Beverage• Everyday Single $2.79
2012 JanuaryFebruar
yMarch April May June July August Sept. Oct. Nov. Dec.
Suggested Retail
$2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79 $2.79
Neuro - Quarterly Business Review
2012 Review-Current YTD Sales Summary
SKU Stores Selling
Case Volume
Units Sold Units/Store/Week
Penny Profit Revenue Revenue/Store
Sonic 202 1,548 18,576 2.5 20,805.12$ 51,827.04$ 256.57$ Bliss 192 1,941 23,292 3.3 26,087.04$ 64,984.68$ 338.46$ Passion 169 971 11,652 1.9 13,050.24$ 32,509.08$ 192.36$ Sleep 199 1,695 20,340 2.8 22,780.80$ 56,748.60$ 285.17$ Trim 157 868 10,416 1.8 11,665.92$ 29,060.64$ 185.10$ Sun 173 862 10,344 1.6 11,585.28$ 28,859.76$ 166.82$ Total 182 7,885 94,620 13.8 105,974.40$ 263,989.80$ 1,424.48$
Turkey Hill (DBG) Sales YTD Sept 30th 2012
2013 Quarterly Business Planning
Turkey Hill Quarter 1, 2013
November 19th, 2012
Neuro – Quarterly Business Planning
o 2013 Plan Volume 18,050
o Frequency weeks in Value 12 ≤ 2/$4
Value 40 $2.79
o Distribution 4-6 Set 6 for Success
Turkey Hill
o Conquer the Cold Vault- Eye to Arm
o Social Media Program
o Turkey Hill Fall Music Sponsorship
o Vertical Challenge Q1 TBD
o Turkey Hill Rewards Program
Neuro - Quarterly Business Planning
• 269 stores• 52,740 total units/ 4,395 cs.• 5.4 case VPO monthly per store
• No Activity booked as of yet as 2013 proposals are being reviewed.
• Retail $2.79• $147,145/269 Stores
• 6 Sku’s• $24,524 per Sku
• Rack program was presented to run with TPR and being considered
QTD VPO Projections QTD Profitability
QTD Frequency/Calendar QTD Affinities/Core 6/Plus 1
Turkey Hill
Feature Promotion
• 12 weeks of TPR activity • Signage will be developed by Neuro/ Turkey Hill for all activities
In Store
• Monthly contact w/ Category Mgr.• Semi-Annual Business Review
• Monthly Communications between distributor network
Customer Activation Consumer Engagement
• Working w/ Aaron Squire to develop• Web interaction• Social Media interaction• Trimester Programs
Neuro - Quarterly Business Planning
Turkey Hill