QUARTER 3 2021

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BETWEEN JULY AND SEPTEMBER 2021, ON BBC SOUNDS WE HAD…

A total of 347 million plays of all content across radio, podcasts and music mixes.

An average weekly audience of 3.6 million users across the app, website and voice activated

devices with a peak of 3.8 million.

A total 155 million plays to on-demand radio and podcast content in this quarter.

A total 4.1 million plays of music mixes*.

BBC SOUNDSSource: BBC ATi, Q1: w/c 28/06/21 – w/c 27/09/2021 inclusive

* Sounds music mixes only, network mixes are included in overall OD figure as per previous editions

Live v On-demand (Hours)

HOW ARE AUDIENCES LISTENING?

Live v On-demand (Plays)

65%

35%

54%46%

Source: BBC ATi, Q1: w/c 28/06/21 – w/c 27/09/2021 inclusive BBC SOUNDS

Live

On-demand

BBC SOUNDS – ON-DEMAND RADIO

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1 Radio 1 Anthems – R1

2 Radio 1’s Dance Anthems – R1

3 Football Daily – 5L

4 The Archers – R4

5 The Unbelievable Truth – R4

6 Radio 1’s Scott Mills Daily Podcast – R1

7 Elis James and John Robins – 5L

8 In Our Time – R4

9 Radio 1 Dance – R1

10 Woman’s Hour – R4

Top Ten OD Programmes: Plays – U35

1 Radio 1 Anthems – R1

2 Kenny Allstar – R1X

3 Radio 1 Breakfast with Greg James – R1

4 Nick Grimshaw – R1

5 Radio 1’s Future Sounds with Clara Amfo – R1

6 Scott Mills – R1

7 Radio 1’s Party Anthems – R1

8 Radio 1’s Indie Show with Jack Saunders – R1

9 1Xtra’s Rap Show with Tiffany Calver – R1X

10 Radio 1’s Future Artists with Jack Saunders – R1

Top Ten OD Programmes: % – U35 skew

1 The Archers – R4

2 Hercule Poirot - R4E

3 The Unbelievable Truth – R4

4 The Archers Omnibus – R4

5 Desert Island Discs – R4

6 Sherlock Holmes – R4E

7 In Our Time – R4

8 Drama – R4

9 Paul Temple – R4E

10 Woman’s Hour – R4

Top Ten OD Programmes: Plays – All

Source: BBC ATi, Q1: w/c 28/06/21 – w/c 27/09/2021 inclusive BBC SOUNDS

%U35 filtered on min. 10,000 U35 plays

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BBC SOUNDS – MUSIC MIXES

1 Sounds of the 90s with Fearne Cotton

2 Mindful Mix

3 Summer Sounds

4 The Happy Hour from Radio 1

5 Pace Setter

6 Glastonbury

7 Focus Beats

8 Ambient Focus

9 The Morning After Mix

10 Classical Focus

Top Ten Music Mixes Q3 2021

BBC SOUNDSSource: BBC ATi, Q1: w/c 28/06/21 – w/c 27/09/2021 inclusive

BBC SOUNDS – PODCASTS

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1 That Peter Crouch Podcast – 5L

2 You’re Dead To Me – R4

3 Newscast – BBC News

4 Pieces of Britney – R4

5 6 Degrees from Jamie and Spencer – R1

6 Bad People – 5L

7 Match of the Day: Top 10 – 5L

8 Tailenders – 5L

9 The Lazarus Heist – WS

10Nuremberg: The Trial of the Nazi War Criminals

– R4

Top Ten Podcasts: Plays – U35

1 Pressed – 1X

2 6 Degrees from Jamie and Spencer – R1

3 The Gemma Collins Podcast – R1

4 That Peter Crouch Podcast – 5L

5 Match of the Day: Top 10 – 5L

6 Tailenders – 5L

7 Scarlett Moffatt Wants to Believe – R1

8 Wheel of Misfortune – 5L

9 James Acaster’s Perfect Sounds – BBC Sounds

10Teach Me A Lesson with Greg James and Bella

Mackie – 5L

Top Ten Podcasts: % – U35 skew

1 You’re Dead To Me – R4

2 Newscast – BBC News

3Nuremberg: The Trial of the Nazi War Criminals

– R4

4 Fortunately… with Fi and Jane – R4

5 That Peter Crouch Podcast – 5L

6 Just One Thing – with Michael Mosely – R4

7 Pieces of Britney – R4

8 The Lazarus Heist – WS

9 Bad People – 5L

10 Sport’s Strangest Crimes – 5L

Top Ten Podcasts: Plays – All

Source: BBC ATi, Q1: w/c 28/06/21 – w/c 27/09/2021 inclusive BBC SOUNDS

%U35 filtered on min. 10,000 U35 plays

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BBC PODCASTS AND ON-DEMAND RADIO PROGRAMMES ON THIRD PARTY PLATFORMS

1 Global News Podcast – WS

2 The Documentary Podcast – WS

3 In Our Time – R4

4 Football Daily – 5L

5 Desert Island Discs – R4

6 Friday Night Comedy – R4

7 Woman’s Hour – R4

8 6 Minute English – WS

9 Newscast – BBC News

10 Business Daily – WS

Top Podcasts – Global Downloads

In total there were 246 million global podcast downloads across the world between July – September 2021

11 You’re Dead To Me – R4

12 Newshour – WS

13 The Archers – R4

14 The English We Speak – BBC Radio

15 Witness History – WS

16 More or Less: Behind the Stats – R4

17 Kermode and Mayo’s Film Review – 5L

18 Coronavirus Global Update – WS

19 That Peter Crouch Podcast – 5L

20 World Business Report - WS

Top Podcasts – Global Downloads

Source: BBC Podcast downloads server, July– September 2021 - Global downloads BBC SOUNDS

The data and insight provided in this pack covers listening across the BBC Sounds app, website and voice activated devices in the period July – September 2021 (Q3)

Note that this quarter includes one additional week – BBC internal reporting is based on how many weeks have four or more days in a given month. July to September in this case has 14 rather than the usual 13.

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NOTES

Source: BBC ATi, Q1: w/c 28/06/21 – w/c 27/09/2021 inclusive

BBC SOUNDS