QUARTER 1 2021

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BETWEEN JANUARY AND MARCH 2021, ON BBC SOUNDS WE HAD…

Another record quarter with 342 million plays of all content across radio, podcasts and music

mixes.

An average weekly audience of 3.7 million users across the app, website and voice activated

devices with a peak of 3.9 million.

A record 149 million plays to on-demand radio and podcast content in this quarter.

A total 4.3 million plays of music mixes*.

BBC SOUNDSSource: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive

* Sounds music mixes only, network mixes are included in overall OD figure as per previous editions

Live v On-demand (Hours)

HOW ARE AUDIENCES LISTENING?

Live v On-demand (Plays)

65%

35%

55%45%

Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive BBC SOUNDS

Live

On-demand

BBC SOUNDS – ON-DEMAND RADIO

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1 Radio 1 Anthems – R1

2 Radio 1’s Dance Anthems – R1

3 The Archers – R4

4 The Unbelievable Truth – R4

5 In Our Time – R4

6 Football Daily – 5L

7 Elis James and John Robins – 5L

8 Radio 1 Breakfast with Greg James – R1

9 Woman’s Hour – R4

10 Radio 1's Dance Party with Annie Mac – R1

Top Ten OD Programmes: Plays – U35

1 Radio 1 Anthems – R1

2Radio 1’s 24-Hour LOL-a-thon with Scott & Chris

– R1

3 Radio 1 Breakfast with Greg James – R1

4 Kenny Allstar – R1X

5 Nick Grimshaw – R1

6 Scott Mills – R1

7 Radio 1 Early Breakfast – R1

8 1Xtra’s Rap Show with Tiffany Calver – R1X

9 Radio 1’s Future Sounds with Annie Mac

10 Radio 1’s Party Anthems – R1

Top Ten OD Programmes: % – U35 skew

1 The Archers – R4

2The Thursday Murder Club by Richard Osman -

R4

3 Hercule Poirot – R4E

4 Drama – R4

5 Desert Island Discs – R4

6 In Our Time – R4

7 The Unbelievable Truth – R4

8 Paul Temple – R4E

9 The Infinite Monkey Cage – R4

10 Woman’s Hour – R4

Top Ten OD Programmes: Plays – All

Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive BBC SOUNDS

%U35 filtered on min. 10,000 U35 plays

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BBC SOUNDS – MUSIC MIXES

1 Mindful Mix

2 Sounds of the 90s with Fearne Cotton

3 6 Music Artist in Residence

4 Pace Setter

5 The Morning After Mix

6 Tearjerker with Jorja Smith

7 The Happy Hour from Radio 1

8 Ambient Focus

9 Downtime Symphony

10 Classical Focus

Top Ten Music Mixes Q1 2021

BBC SOUNDSSource: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive

BBC SOUNDS – PODCASTS

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1 Grounded with Louis Theroux – R4

2 That Peter Crouch Podcast – 5L

3 You’re Dead To Me – R4

4 Newscast – BBC News

5 Americast – BBC News

6 6 Degrees from Jamie and Spencer – R1

7 Evil Genius with Russell Kane – R4

8 Bad People – BBC Sounds

9 Tailenders – 5L

10 The Battersea Poltergeist – R4

Top Ten Podcasts: Plays – U35

1 The YUNGBLUD Podcast – R1

2 6 Degrees from Jamie and Spencer – R1

3 The Gemma Collins Podcast – R1

4 James Acaster’s Perfect Sounds – BBC Sounds

5 Press X To Continue – BBC Sounds

6 Tailenders – 5L

7 That Peter Crouch Podcast – 5L

8Teach Me A Lesson with Greg James and Bella

Mackie – 5L

9 Di’s Salon – R1

10 Life Hacks – Lockdown Wellbeing – R1

Top Ten Podcasts: % – U35 skew

1 Grounded with Louis Theroux – R4

2 Newscast – BBC News

3 Americast – BBC News

4 You’re Dead To Me – R4

5 Fortunately… with Fi and Jane – R4

6 The Battersea Poltergeist – R4

7 That Peter Crouch Podcast – 5L

8 The Cipher – BBC Sounds

9 Evil Genius with Russell Kane – R4

10 Bad People – BBC Sounds

Top Ten Podcasts: Plays – All

Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive BBC SOUNDS

%U35 filtered on min. 10,000 U35 plays

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BBC PODCASTS AND ON-DEMAND RADIO PROGRAMMES ON THIRD PARTY PLATFORMS

1 Global News Podcast – WS

2 The Documentary – WS

3 In Our Time – R4

4 Desert Island Discs – R4

5 Woman’s Hour – R4

6 Grounded with Louis Theroux – R4

7 Football Daily – 5L

8 Newscast – BBC News

9 Friday Night Comedy – R4

10 Business Daily – WS

Top Podcasts – Global Downloads

In total there were 265 million global podcast downloads across the world between January – March 2021

11 6 Minute English – WS

12 That Peter Crouch Podcast – 5L

13 The English We Speak – BBC Radio

14 The Infinite Monkey Cage – R4

15 Newshour – WS

16 Witness History – WS

17 You’re Dead To Me – R4

18 More or Less: Behind the Stats – R4

19 Coronavirus Global Update – WS

20 The Archers – R4

Top Podcasts – Global Downloads

Source: BBC Podcast downloads server, Jan – March 2021 - Global downloads BBC SOUNDS

The data and insight provided in this pack covers listening across the BBC Sounds app, website and voice activated devices in the period January – March 2021 (Q1) ;

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NOTES

Source: BBC ATi, Q1: w/c 28/12/20 – w/c 22/03/2021 inclusive

BBC SOUNDS