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Quantitative/Computational Quantitative/Computational Social Science for the DoD Social Science for the DoD AFCEA Luncheon AFCEA Luncheon November 17, 2011 November 17, 2011 Robert Popp, PhD Robert Popp, PhD President & CEO, President & CEO, NSI Inc. NSI Inc. 781.864.1347 781.864.1347 [email protected]

Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 [email protected]

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Page 1: Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 rpopp@nsiteam.com

Quantitative/Computational Social Quantitative/Computational Social Science for the DoDScience for the DoD

AFCEA LuncheonAFCEA LuncheonNovember 17, 2011November 17, 2011

Robert Popp, PhDRobert Popp, PhDPresident & CEO, NSI Inc.President & CEO, NSI Inc.

[email protected]

Page 2: Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 rpopp@nsiteam.com

Strategic Threat EnvironmentStrategic Threat Environment

Page 3: Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 rpopp@nsiteam.com

Social Science ModelingSocial Science Modeling

• Significant complexity, uncertainty and ambiguity in national security problems

• These problems not easily reduced or amenable to classical analytical methods

• Quantitative & Computational Social Sciences provide promising new methods, models & tools to inform decision-making

• Q/CSS supplements early warning analysts who have domain knowledge and expertise

• Theory– Theoretical underpinnings drive analysis wrt data

requirements, model types and hypotheses tested– Theory must be operationalizable and falsifiable

• Data– Multiple levels: micro-macro, structural, events, …– Multidimensional: temporal, spatial, semantic, …

• Models– Multiple models lead to robust analyses – single

models result in unexpected/disastrous outcomes

Page 4: Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 rpopp@nsiteam.com

Landscape of Social Science ModelingLandscape of Social Science Modeling

Q/CSS is the branch of science that investigates human/social phenomena (cognition…conflict), at all levels of data aggregation (micro…macro), based on

the direct application of tools from modern computing and quantification methods to advance the frontiers of knowledge about the social universe.

Page 5: Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 rpopp@nsiteam.com

Example: Nation State InstabilityExample: Nation State Instability

• Challenge: results must be…– meaningful, believable, accurate, plausible, “actionable”– grounded in real data and reflect reality with respect to country issues– “objectively” derived based purely on models and data – not biased by modeler views– corroborative by country experts, or generate non-intuitive insights that counters

conventional wisdom and/or questions analysts’ and/or decision-makers’ assumptions

• Hypothesize Hypothesize theoriestheories of instability of instability• Develop Q/CSS Develop Q/CSS modelsmodels• Collect relevant Collect relevant datadata

• Apply, test and refine Q/CSS Apply, test and refine Q/CSS models to countries of interestmodels to countries of interest

• Generate and Generate and evaluate resultsevaluate results

Instability levelInstability level

ThailandThailand

I ndonesiaI ndonesia

Page 6: Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 rpopp@nsiteam.com

State Stability System Dynamics ModelState Stability System Dynamics Model

Page 7: Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 rpopp@nsiteam.com

Caution on Social Science ModelingCaution on Social Science Modeling

• 100 years of GNP vs. Energy Use data• Data appears linear and highly amenable to

regression and prediction• Several 1975 low energy use scenarios

considered to examine vulnerability to future supply constraints

• Actual results surprising and outside historical trend and 1975 low energy use scenarios

• Past experience never explored economy’s response to sustained high energy prices

– “Elasticities” (e.g., ability to employ more efficient technology) much higher than ever imagined

Page 8: Quantitative/Computational Social Science for the DoD AFCEA Luncheon November 17, 2011 Robert Popp, PhD President & CEO, NSI Inc. 781.864.1347 rpopp@nsiteam.com

Social Science Modeling Value-AddSocial Science Modeling Value-Add