MARUTI

VS

HYUNDAI

Submitted by

UPANSHU KAMRA

Division B. Roll No 75.Class BBA LLB of

Symbiosis Law School, NOIDA

Symbiosis International University, PUNE

In

NOVEMBER, 2011

Under the guidance of

ANJU THOMAS

Designation and official address of research guide

Assistant Professor, Course chief faculty for

QUANTITATIVE TECHNIQUES

CERTIFICATE

The project entitled “MARUTI VS HYUNDAI” submitted to the

Symbiosis Law School, NOIDA for Special Contracts as part of Internal

Assessment is based on my original work carried out under the guidance

of Prof Anju Thomas and from 1st November to 14th November. The

Research work has not been submitted elsewhere for award of any

degree. The material borrowed from other sources and incorporated in

the thesis has been duly acknowledged. I understand that I myself could

be held responsible and accountable for plagiarism, if any, detected later

on.

Signature of the Candidate

Date: 3rd December, 2011

ACKNOWLEDGEMENT

It is a great pleasure for me to put on records my appreciation

and gratitude towards Dr. C.J. Rawandale, Director for his

immense support and encouragement all through the preparation

of this report. I would like to thank my faculty Prof Anju

Thomas(Project Guide) for her valuable support and suggestions

for the improvement and editing of this project report. Last but

not the least, I would like to thank all the friends and others who

directly or indirectly helped me in completing our project report.

INTRODUCTION

Maruti Suzuki India Limited is a subsidiary company of Japanese automobile and motorcycle manufacturer Suzuki. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A-star, Swift, Wagon-R, Estillo and sedans Dzire, SX4, in the 'C' segment Maruti Eeco and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog Limited was renamed as Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto Key car  which at the time was the only modern car available in India, its only competitors the Hindustan Ambassador and Premier Padmini  were both around 25 years out of date at that point. Through 2004, Maruti Suzuki has produced over 5 Million vehicles. Maruti Suzuki are sold in India and various several other countries, depending upon export orders. Models similar to Maruti Suzuki (but not manufactured by Maruti Udyog) are sold by Suzuki Motor Corporation and manufactured in Pakistan and other South Asian countries. The company exports more than 50,000 cars annually and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti Suzuki cars are on Indian roads since the first car was rolled out on 14 December 1983. Swift, Swift DZire, A-star and SX4 are manufactured in Manesar, Grand Vitara and Kizashi are imported from Japan as completely built units(CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant. Suzuki Motor Corporation, the parent company, is a global leader in mini and compact cars for three decades. Suzuki’s technical superiority lies in its ability to pack power and performance into a compact, lightweight engine that is clean and fuel efficient. Nearly 75,000 people are employed directly by Maruti Suzuki and its partners. It has been rated first in customer satisfaction among all car makers in India from 1999 to 2009 by J D Power Asia Pacific.

DATA ANALYSIS

1. What brand do you want your car to be?

Particulars No of respondents

Hyundai 30

Maruti Suzuki 45

Others 25

Sales

HyundaiMaruti Suzukiothers

INTERPRETATION:

Out of 100 respondents 30 prefer HYUNDAI while 45 respondents prefer MARUTI and 25 prefer some other brand of car.

2. What type of car do you want to buy?

Jeep 10

Sports Car 25

Luxurious 65

Sales

JeepSports CarLuxurious

INTERPRETATION:

Out of 100 respondents 10 would like to but jeep form of cars while 25 would buy sports car and remaining 65 luxurious cars.

3. Why do you want to buy that type?

Comfort 40

Show-Off 60

Sales

ComfortShow-Off

INTERPRETATION:

Out of 100 respondents 40 wants to buy for comfort while 60 want to buy just for the purpose of showing off to the other society members.

4. Do you want to buy a hybrid car?

Yes 40

No 30

May Be 30

Sales

YesNoMay Be

INTERPRETATION

Out of 100 respondents 40 would buy hybrid car while 30 wouldn’t buy hybrid cars and 30 may or may not buy hybrid cars.

5. Do you prefer your first car to be a second hand or a new one?

Second hand 30New 70

Sales

Second handNew

INTERPRETATION

Out of 100 respondents 70 prefer to buy new cars while 30 prefer second hand cars.

6. Would you choose the same brand if you were happy with it?

Yes 60No 40

Sales

YesNo

INTERPRETATION:

Out of 100 respondents 60 would prefer to buy new cars while 40 prefer Second Hand cars.

7. In how many years are you going to get your license?

Already having 80In one year 20

Sales

Already havingWithin one year

INTERPRETATION:

Out of 100 respondents 80 already possess license while 20 will get it issued within one year.

8. What is your Age?

1. Below 15 yrs 112. 15-20 yrs 343. 20-25yrs 284. 30 and above 17

TOTAL 100

Below 15 years 15 to 20 years 20 to 30 years 30 and above0

5

10

15

20

25

30

35

40

Series1

9. Does advertisement affect your purchasing behavior?

Option No. of response

Yes 55

No 45

Total 100

VIDEO45%

AUDIO55%

Chart Title

Out of 100 respondent 55 respondents has been affected by the advertisement and

other 45 respondent had no affect on them by the advertisements.

10.What is the level of satisfaction you get after using the brand?

Highly Satisfied 30

Satisfied 47

Dissatisfied 13

Highly Dissatisfied 5

Can’t Say 5

Highly satisfied Satisfied Dissatisfied Highly dissatisfied Can’t say0

5

10

15

20

25

30

35

40

45

50

Series1

INTERPRETATION:

Out of 100 respondents 30 respondents were highly satisfied with their cable

customer services, 47 were only satisfied, 13 were dissatisfied while 5 were

highly dissatisfied and other 5 can’t about their cable operator services.

Annexure

1. What brand do you want your car to be?

2. What type of car do you want to buy?

Jeep

Sports Car

Luxurious

3. Why do you want to buy that type?

Comfort

Show-Off

4. Do you want to buy a hybrid car?

Yes

No

May Be

5. Do you prefer your first car to be a second hand or a new one?

Second handNew

Hyundai

Maruti Suzuki

Others

6. Would you choose the same brand if you were happy with it?

YesNo

7. In how many years are you going to get your license?

Already havingIn one year

8. What is your Age?

Below 15 yrs15-20 yrs20-25yrs30and above

9. Does advertisement affect your purchasing behavior?

Yes

No

10.What is the level of satisfaction you get after using the brand?

Highly Satisfied

Satisfied

Dissatisfied

Highly Dissatisfied

Can’t Say