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8/11/2019 Quality of Work 1
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INDEX
SR. NO. CONTAINS PAGE NO.
1 INDUSTRY OVERVIEW 4
2 OVERVIEW OF ORGANIZATION 17
3 RESEARCH METHODOLOGY 34
4 FINDINGS 51
5 SUGGESTIONS 53
6 REFERANCE 55
7 APPENDIX 57
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Industry Overview
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INDUSTRY OVERVIEW
History of chocolte!
T! "#$%$& "' ("(")*+! (*& ,! +#*(!- ,*( +" +! *&($!&+ M*/* *&- A0+!( ($$)$0*+$"& $&
C!&+#*) A!#$(* " '$#+ !&"/!- ("(")*+$8 * 9(:;#$0!- ;$(/ -#$& *-! '#"
#"*+!- ("("* ,!*&.
T#"9%"9+ $+ $+"#/ !+!# * ("("* "# -#$&$&% ("(")*+! ,!!#*%! "# ("&'!(+$"&*#/
+#!*+ ("(")*+! * ,!!& * 9( "9%+ *'+!# '""-.
The "#tec e$%ire
C"(")*+!8 * ("&9!- $& )*#%! ?9*&+$+$! ,/ +!
*0+!(@ +! -#$& * -!(#$,!- * '$&!)/ %#"9&- "'+ '"*/ #!--$ ,$++!# $+ ($))$
*+!# *#"*+$( ')"!# *&$))* *&- $)- ,!! "&!/.
T! -#/ ()$*+! !*&+ +! A0+!( !#! 9&*,)! +" %#" ("("* +#!! *&- *- +" ",+*$&
9;;)$! "' ("("* ,!*& '#" +#$,9+!8 "# +#*-!
Don &ortes
T! S;*&$ $&*-!- M!=$(" $& +! 16 +(!&+9#/ ,/ +$ +$! +! A0+!( *- (#!*+!- *
;"!#'9) !;$#! *&- +! S;*&$ *#$! ("&?9!#!- M!=$(". D"& C"#+! * *-!
(*;+*$& %!&!#*) *&- %"!#&"# "' M!=$(".
W!& ! #!+9#&!- +" S;*$& $&152 ! )"*-!- $ %*))!"& $+ ("("* ,!*& *&-
!?9$;!&+ '"# *$&% +! ("(")*+! -#$&. S""& ("(")*+!8 ,!(*! * '*$"&*,)! -#$&
!&"/!- ,/ +! #$( $& S;*$&.
&hocolte cross Euro%e
A& I+*)$*& +#*!)!# F#*&(!(" (*#)!++$ * +! '$#+ +" ,#!* +! S;*&$ "&";")/. H!
*- $$+!- C!&+#*) A!#$(* *&- !!& " +! I&-$*& ;#!;*#!- +! ("("* ,!*& *&- "
+!/ *-! +! -#$& *&- ,/ 16B6 ("(")*+! * !)) !+*,)$!- $& I+*)/.
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Drin'in( chocolte
T! !(#!+ "' ("(")*+! * +*!& +" F#*&(! $& 1615 !& A&&! -*9%+!# "' P$))$; 2 "'
S;*$& *##$!- $&% L"9$ 13 "' F#*&(! T! F#!&( ("9#+ !&+9$*+$(*))/ *-";+!- +$&! !="+$( -#$& $( * ("&$-!#!- +" *! !-$($&*) ,!&!'$+ * !)) * ,!$&% *
&"9#$$&% '""-. G#*-9*))/ +! (9+" "' -#$&$&% ("(")*+! ;#!*- *(#" E9#";!
#!*($&% E&%)*&- $& +! 165B
)irst chocolte for etin(
U; 9&+$) +$ ;"$&+ *)) ("(")*+! #!($;! !#! ,*!- "& ;)*$& ("(")*+!. I+ * *& E&%)$
-"(+"# $# H*& S)"*&! ": *'+!# +#*!)$&% $& "9+ A!#$(*: '"(9!- "& ("("* *&-
'""- *)9! ,#$&%$&% * $) ("(")*+! #!($;! ,*( +" E&%)*&-.
T! "#$%$&*) C*-,9#/ $) ("(")*+! * ;#!;*#!- +" $ #!($;!.
History!
T! !*#)$!+ #!("#- "' ("(")*+! * "!# '$'+!!& 9&-#!- /!*# *%" $& +! (!&+#*)
A!#$(* #*$& '"#!+ !#! +! +#";$(*) $= "' $% #*$& '*)) (",$&!- $+ $% /!*#
#"9&- +!;!#*+9#! *&- 9$-$+/ ;#"$-! +! $-!*) ()$*+! '"# (9)+$*+$"& "' +! ;)*&+
'#" $( ("(")*+! $ -!#$!- +! (*(*" +#!!.
C"(")*+! $ *-! '#" +! ("("* ,!*& '"9&- $& ;"- %#"$&% '#" +! +#9& *&-
)"!# ,#*&(! "' +! (*(*" +#!! L*+$& &*! +!",#"* (*(*"8 !*&$&% '""- "' +!
%"-8 C*(*" * ("##9;+!- $&+" +! "#! '*$)$*# ("("*8 ,/ +! !*#)/ E9#";!*&
!=;)"#!#. T! M*/* ,#!!- * ;$(/ ,$++!#!!+ -#$& ,/ #"*+$&% *&- ;"9&-$&% +!
!!- "' +! (*(*" +#!! $+ *$0! *&- (*;$(9 ;!;;!# *&- )!++$&% +! $=+9#! '!#!&+.
T$ -#$& * #!!#!- '"# 9! $& (!#!"&$! * !)) * '"# -#$&$&% ,/ +! !*)+/ *&-#!)$%$"9 !)$+! +!/ *)" *+! (*(*" ;"##$-%!.
T! A0+!( )$! +! M*/*& *)" !&"/!- (*(*" * * ,!!#*%! '!#!&+!- '#" +! #*
,!*& $( *%*$& '!*+9#!- ;#"$&!&+)/ $& #$+9*) *&- * * )9=9#/ **$)*,)! "&)/ +" +!
!#/ !*)+/. T! A0+!( (*))!- +$ -#$& ="(")*+) +! S;*&$ ("&?9$+*-"# '"9&- +$
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*)"+ $;"$,)! +" ;#"&"9&(! *&- " ("##9;+!- $+ +" +! !*$!# ("(")*+8 +! E&%)$
'9#+!# (*&%!- +$ +" ("(")*+!.
T! A0+!( #!%*#-!- ("(")*+! * *& *;#"-$$*( *&- +!$# !;!#"# M"&+!09*
#!;9+!-)/ -#*& $+ '$'+/ +$! * -*/ '#" * %")-!& %",)!+ *&- $ ?9"+!- * */$&% "'
="(")*+)@ +! -$$&! -#$& $( ,9$)- 9; #!$+*&(! *&- '$%+ '*+$%9!. A (9; "' +$
;#!($"9 -#$& ;!#$+ * *& +" *) '"# * ")! -*/ $+"9+ '""-8
&hocolte in Euro%e
X"(")*+) "# ("(")*+ "# ("(")*+! * $+ ,!(*! &"& * ,#"9%+ +" E9#";! ,/
C"#+!0 ,/ +$ +$! +! ("&?9$+*-"# *- )!*#&!- +" *! +! -#$& "#! ;*)*+*,)! +"
E9#";!*& +*+! ,/ $=$&% +! %#"9&- #"*+!- ,!*& $+ 9%*# *&- *&$))* < * ;#*(+$(!
+$)) ("&+$&9!- +"-*/> +9 "''!++$&% +! ;$(/ ,$++!#&! "' +! ,#! +! A0+!( -#*&.
T! '$#+ ("(")*+! '*(+"#$! ";!&!- $& S;*$& !#! +! -#$!- '!#!&+!- ,!*& ,#"9%+
,*( '#" +! &! "#)- ,/ +! S;*&$ +#!*9#! ')!!+ !#! #"*+!- *&- %#"9&- *&- ,/
+! !*#)/ 17+(!&+9#/ ("(")*+! ;"-!# '#" $( +! E9#";!*& !#$"& "' +! -#$&
* *-!: * ,!$&% !=;"#+!- +" "+!# ;*#+ "' E9#";!. T! S;*&$ !;+ +! "9#(! "'
+! -#$&: +! ,!*&: * !(#!+ '"# *&/ /!*# " 9((!'9))/ $& '*(+ +*+ !& E&%)$
,9((*&!!# ,"*#-!- *+ +!/ +"9%+ * * S;*&$ +#!*9#!# %*))!"&8 $& 157 "&)/ +"
'$&- $+ )"*-!- $+ *+ *;;!*#!- +" ,! -#$!- !!; -#";;$&% +!/ ,9#&!- +! ")!
$; $& '#9+#*+$"&. I' "&)/ +!/ *- &"& ("(")*+! * " !=;!&$! *+ +*+ +$! +*+
$+ * "#+ $+ !$%+ $& $)!# < $' &"+ %")-> ("(")*+! * +#!*9#! $&-!!-
W$+$& * '! /!*# +! ("("* ,!!#*%! *-! '#" +! ;"-!# ;#"-9(!- $& S;*$& *-
,!("! ;";9)*# +#"9%"9+ E9#";! $& +! S;*&$ N!+!#)*&- I+*)/ F#*&(! G!#*&/*&- $& *,"9+ 152B $+ *##$!- $& E&%)*&-.
T! '$#+ ("(")*+! "9! $& E&%)*&- ";!&!- $& L"&-"& $& 1657 '"))"!- #*;$-)/ ,/
*&/ "+!#. L$! +! *)#!*-/ !)) !+*,)$!- ("''!! "9! +!/ !#! 9!- * ()9,
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!#! +! !*)+/ *&- ,9$&! ("9&$+/ !+ +" "! * ()*/ ;$;! "' +",*(("
("&-9(+ ,9$&! *&- "($*)$0! "!# * (9; "' ("(")*+!.
*c' to the "$eric+s
E!&+ !&+ '9)) ($#()! !& E&%)$ (")"&$+ (*##$!- ("(")*+! $ (#!-$+!- $+ ;#"-9($&% *&- !))$&% +! "#)- '$#+ ("(")*+! ,*#. F#/ *!
&" *)) ,9+ -$*;;!*#!-
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+*/!- $+ ("(")*+! ;#"-9(+$"& *&- *#! &" $' &"+ ?9$+! +! )*#%!+ ;#",*,)/ "&! "' +!
,!+:&"& ("(")*+! *!# $& +! "#)-.
&hocolte s we 'now it
T! '$#+ !&+$"& "' ("(")*+! ,!$&% !*+!& $& ")$- '"# $ !& ,*!# $& E&%)*&- ,!%*&
*--$&% ("("* ;"-!# +" (*! $& +! $- 16BB. T!& $& 12 * D9+( (!$+ J"*&&!
*& "9+!& $&!&+!- * !+"- "' !=+#*(+$&% +! ,$++!# +*+$&% '*+ "# ("("* ,9++!#8 '#"
+! #"*+!- %#"9&- ,!*& $ *$ * +" *! +! -#$& ""+!# *&- "#! ;*)*+*,)!
"!!# ! 9&&"$&%)/ ;*!- +! */ '"# ")$- ("(")*+! * ! &" $+.
C"(")*+! * ! &" $+ +"-*/ '$#+ *;;!*#!- $& 147 !& '#/ K "& "' #$+")
E&%)*&- $=!- 9%*# $+ ("("* ;"-!# *&- ("("* ,9++!# +" ;#"-9(! +! '$#+ ")$- ("(")*+! ,*# +!& $&175 * S$ *&9'*(+9#!# D*&$!)
;!+!# '"9&- * */ +" (",$&!
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&HO&O-"TE .RODU&TION
T! ("("*:,!*& :: +! !*#+ "' +! !!+!+ -!)$(*(/ $& +! "#)- :: $
,$++!# T$ $ / 9; +" +! 1+ (!&+9#/ "! &*+$! +#$,! *+! "&)/ +!
!!+$ ')! "' +! ("("* '#9$+. T!/ #!%*#-!- +! ;#!($"9 ,!*& *
*+! "# 9!- $+ * * +! (*! *"&% +! A0+!( * * '"# "' (9##!&(/.
TheVrieties
T!#! *#! +" ?9$+! -$''!#!&+ ,*$( ()*$'$(*+$"& "' ("("* 9&-!# $(
;#*(+$(*))/ *)) *#$!+$! (*& ,! (*+!%"#$!-@ C#$"))" *&- F"#*+!#" ("("*.
T! ;9#! *#$!+/ "' +! C#$"))" +#!! $ '"9&- *$&)/ $& $+ &*+$! E?9*-"#
*&- V!&!09!)*. T! !!- *#! "' '$&!# ?9*)$+/ +*& +"! "' +! F"#*+!#" *#$!+/.
T!/ *! * ;*#+$(9)*#)/ '$&! $)- *#"* *&- *#! +!#!'"#! 9!- "&)/ $& +! ;#"-9(+$"&
"' $%:?9*)$+/ ("(")*+! *&- '"# ,)!&-$&%. H"!!# C#$"))" ("("* *(("9&+ '"# "&)/
1B "' +! "#)- (#";. T! #!*$&$&% B $ *#!+!- '#" +#!! "' +! F"#*+!#"
'*$)/ $+ $+ *&/ /,#$- *&- *#$!+$!. T! *$& %#"$&% *#!* $ W!+ A'#$(*. T!
("("* +#!! (*& ')"9#$ "&)/ $& +! "++!+ #!%$"& "' +! "#)-.
The Hrvest
I!-$*+!)/ *'+!# *#!+$&% +! '#9$+ $ +#!*+!- +" ;#!!&+ $+ '#" #"++$&%.
A+ '!#!&+*+$"& $+! !$+!# $& +! ;)*&+*+$"& "# *+ ("))!(+$&% ;"$&+ +!
'#9$+ $ ";!&!-.
)er$enttionT! '!#!&+*+$"& ;#"(! $ -!($$! $& +! ;#"-9(+$"& "' $% ?9*)$+/ #* ("("*. T!
+!(&$?9! *#$! -!;!&-$&% "& +! %#"$&% #!%$"&.
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Dryin(
A'+!# '!#!&+*+$"& +! #* ("("* +$)) ("&+*$& '*# +"" 9( *+!# $& '*(+ *,"9+ 6B.
M"+ "' +$ * +" ,! #!"!-.W*+ ("9)- ,! "#! &*+9#*) +*& +" ;#!*- +! ,!*& "9+ +" -#/ "& +! 9&:"*!- %#"9&-
"# "& *+ A'+!# * !! "# " *)) ,9+ * *)) ;!#(!&+*%! "' +! *+!# * !*;"#*+!-.
&lenin(
!'"#! +! #!*) ;#"(!$&% ,!%$& +! #* ("("* $ +"#"9%)/ ()!*&!- ,/
;*$&% +#"9% $!! *&- ,/ ,#9$&%. F$&*))/ +! )*+ !+$%! "'
""- 9+! '$,#! *&- *&- !!& +! '$&!+ -9+ *#! !=+#*(+!- ,/ ;"!#'9)
*(99 !?9$;!&+.
Rostin(
T! 9,!?9!&+ #"*+$&% ;#"(! $ ;#$*#$)/ -!$%&!- +" -!!)"; +! *#"*. T! !&+$#!
#"*+$&% ;#"(! -9#$&% $( +! *$# $& +! &!*#)/ 1B '!!+ $% '9#&*(! #!*(! *
+!;!#*+9#! "' 13B C $ (*##$!- "9+ *9+"*+$(*))/.
&rushin( nd shellin(
T! #"*+!- ,!*& *#! &" ,#"!& $&+" !-$9 $0!- ;$!(! $& +! (#9$&% *($&!.
*lendin(
!'"#! %#$&-$&% +! (#9!- ,!*& *#! !$%!- *&- ,)!&-!- *(("#-$&% +" ;!($*) #!($;!.
T! !(#!+ "' !!#/ ("(")*+! '*(+"#/ )$! $& +! ;!($*) $=$&% #*+$" $( $+ *
-!!)";!- '"# -$''!#!&+ +/;! "' ("("*.
/rindin(
T! (#9!- ("("* ,!*& $( *#! +$)) '*$#)/ ("*#! *#! &" ;#!:%#"9&- ,/ ;!($*)
$))$&% !?9$;!&+ *&- +!& '!- "& +" #"))!# !#! +!/ *#! %#"9&- $&+" * '$&! ;*+!. T!
!*+ %!&!#*+!- ,/ +! #!9)+$&% ;#!9#! *&- '#$(+$"& (*9! +! ("("* ,9++!#
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8/11/2019 Quality of Work 1
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Rollin(
D!;!&-$&% "& +! -!$%& "' +! #"))$&% $)) +#!! "# '$! !#+$(*))/"9&+!- +!!) #"))!# #"+*+! $& ";;"$+! -$#!(+$"&. U&-!# !*/ ;#!9#!
+!/ ;9)!#$! +! +$&/ ;*#+$()! "' ("("* *&- 9%*# -"& +" * $0! "'
*;;#"=. 3B $(#"&.
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&ONSU1.TION O) &HO&O-"TES IN INDI"
C"(")*+! ("&9;+$"& $& I&-$* $ !=+#!!)/ )". P!# (*;$+* ("&9;+$"& $ *#"9&- 16B
% $& +! 9#,*& *#!* (";*#!- +" :1B% $& +! -!!)";!- ("9&+#$!. I& #9#*) *#!* $+
$ !!& )"!#. C"(")*+! $& I&-$* *#! ("&9!- * $&-9)%!&(! *&- &"+ * * &*( '""-. A
+#"&% ")9! %#"+ * $+&!!- $& +! !*#)/ B !& C*-,9#/ #!;"$+$"&!-
("(")*+! '#" ($)-#!& +" *-9)+ ("&9;+$"&. T! ,$%%!+ ";;"#+9&$+/ $ )$!)/ +" +!
'#" $&(#!*$&% +! ("&9!# ,*!. L!*-$&% ;)*/!# )$! C*-,9#/ *&- N!+)! *! ,!!&
*++!;+$&% +" -" +$ ,/ *)9! '"# "&!/ "''!#$&% $( *#! *''"#-*,)! +" +! *!.
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Overview
of
Or(ni#tions
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OVERVIEW O) OR/"NI2"TIONS
NEST-E
Nestle Indi
N!+)! I&-$* $ * 9,$-$*#/ "' N!+)! S.A. "' S$+0!#)*&-. T! (";*&/ $&$+ "&
"&!+/ $&+!%#$+/ *&- '*$#&! $& *)) *;!(+ "' $+ ,9$&! *&- !=;!(+ +! *! $& $+
#!)*+$"&$;.
Nestle Indi3 .resence "cross Indi
!%$&&$&% $+ $+ '$#+ $&!+!&+ $& M"%* $& 161 N!+) #!%9)*# *&- 9,+*&+$*)
$&!+!&+ !+*,)$!- +*+ $+ * !#! +" +*/. I& 167 N!+) !+ 9; $+ &!=+ '*(+"#/ *+
C")*-$ * * ;$)"+ ;)*&+ +" ;#"(! +! +!* %#"& $& +! *#!* $&+" ")9,)! +!*.
T! N*&*&%9- '*(+"#/ ,!(*! ";!#*+$"&*) $& 1 +! S**)* '*(+"#/
$& 13 *&- $& 15 *&- 17 N!+) ("$$"&!- +" '*(+"#$! $& G"* *+
P"&-* *&- $(")$ #!;!(+$!)/. N!+) I&-$* $ &" ;9++$&% 9; +! 7+ '*(+"#/ *+ P*&+
N*%*# $& U++*#*&(*).
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Nestle+ Story
N!+) * '"9&-!- $& 167 "& +! "#! "' L*! G!&!* $& V!!/ S$+0!#)*&- *&- $+
'$#+ ;#"-9(+ * F*#$&! L*(+! N!+)8 *& $&'*&+ (!#!*) ;!($*))/ '"#9)*+!- ,/ H!$
N!+) +" ;#"$-! *&- $;#"! $&'*&+ &9+#$+$"&. F#" $+ '$#+ $+"#$( !#%!# $+ +!
A&%)":S$ C"&-!&!- M$) C";*&/ $& 1B5 N!+) * %#"& +" ,!("! +!
"#)- )*#%!+ *&- "+ -$!#$'$!- '""- C";*&/ *&- $ *,"9+ +$(! +! $0! "' $+
&!*#!+ (";!+$+"# $& +! '""- *&- ,!!#*%! !(+"#.
N!+) +#*-!*# "' ,$#- $& * &!+ -!#$!- '#" H!$ N!+) ;!#"&*) ("*+
"' *# !"! +! *)9! 9;"& $( ! '"9&-!- $ C";*&/. N*!)/ +! *)9! "'!(9#$+/ *+!#&$+/ *&- *''!(+$"& &*+9#! *&- &"9#$!&+ '*$)/ *&- +#*-$+$"&. T"-*/ $+
$ &"+ "&)/ +! (!&+#*) !)!!&+ "' N!+) ("#;"#*+! $-!&+$+/ ,9+ !#! +" -!'$&! +!
C";*&/ ;#"-9(+ #!;"&$,$)$+$! ,9$&! ;#*(+$(! !+$( *&- %"*).
I& 2BB4 N!+) *- *#"9&- 247BBB !;)"/!! "#)-$-! ";!#*+!- 5BB
'*(+"#$! $& *;;#"=. 1BB ("9&+#$! *&- "''!#!- "!# BBB ;#"-9(+ +" $))$"& "'
("&9!# 9&$!#*))/. T! C";*&/ +#*&;*#!&+ ,9$&! ;#*(+$(! ;$"&!!#$&%
!&$#"&!&+ ;")$(/ *&- #!;!(+ '"# +! '9&-*!&+*) *)9! "' -$''!#!&+ (9)+9#! *!
!*#&!- $+ *& !&$*,)! ;)*(! $& +! ("9&+#$! $+ ";!#*+! $&. N!+) *(+$$+$! ("&+#$,9+! +"
*&- &9#+9#! +! 9+*$&*,)! !("&"$( -!!)";!&+ "' ;!";)! ("9&$+$! *&- &*+$"&.
A,"! *)) N!+) $ -!-$(*+!- +" ,#$&%$&% +! "/ "' G""- F""- G""- L$'! +" ;!";)!
+#"9%"9+ +!$# )$! +#"9%"9+ +! "#)-.
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estle+ *rnds
M$) P#"-9(+ K N9+#$+$"&
!!#*%!
P#!;*#!- D$! *&- C""$&% A$-
C"(")*+! K C"&'!(+$"&*#/
1I-0 .RODU&TS "ND NUTRITION!
NESTLE EVERYDAY D*$#/ W$&+!#
NESTLE EVERYDAY S)$
NESTLES EVERTDAY G!!
NESTLES MILQ MAID
NESTLES F#! *&- N*+9#*) D*$
NESTLES J!!#* R$+*
NESTLES MILQMAID F#9$+ Y"%9#+
NESTL M$)
NESTL S)$ M$)
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*EVER"/ES!
NESCAF CLASSIC
NESCAF SUNRISE
NESTL MILO
NESCAF 3 IN 1
NESCAF QOOLREZ
.RE."RED DISHES "ND &OO0IN/ "IDS
MAGGI 2:MINUTE NOODELS
MAGGI VEGETALE ATTA NOODELS
MAGGI DAL ATTA NOODELS
MAGGI RICE NOODELS MAIN
MAGGI SAUCES
MAGGI PIZZA MAZZA
MAGGI HEALTHY SOUPS
MAGGI :HEALTHY SOUPS SANJEEVNI
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&HO&O-"TES 4 &ON)E&TION"RY
NESTL QIT QAT
NESTL QIT QAT LITE
NESTL MUNCH
NESTL MUNCH POP CHOC
NESTL MILQY AR
NESTL AR: ONE
NESTL FUNAR
NESTL MILQ CHOCOLATE
POLO POWER MINT
NESTL ECLAIRS
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NEST-E0IT0"T
are crisp wafer fingers covered with choco layer. NESTL KIT KAT has a
unique finger forat with a !"rea#ing$ ritual attached to it.
NESTL QIT QAT $ "&! "' +! "+ 9((!'9) ,#*&- $& +! "#)- *&- !!#/
/!*# "!# 12 ,$))$"& NESTL QIT QAT '$&%!# *#! ("&9!- *#"9&- +! %)",!.
NEST-E 1UN&H
NESTL MUNCH $ *'!# )*/!# ("!#!- $+ -!)$($"9 ("(" )*/!#. NESTL MUNCH
$ " (#$; )$%+ *&- $##!$+$,)! +*+ /"9 9+ (*&+ +"; M9&($&%. NESTL MUNCH $
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&"D*URY
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&O1."NY OVERVIEW O) &"D*URY INDI"
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I& +! M$) F""- -#$& !%!&+ +!$# *$& ;#"-9(+ $ "9#&$+* : +! )!*-$&% M*)+!-
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&d5ury *rnds!
C"(")*+! S&*(
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D"IRY 1I-0
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M$) +*#+!- */ ,*( $& 1B5 *+
"9#&$))! U.Q. ,9+ +! "9#&!/
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6 ST"R
+! !("&- )*#%!+ *'+!# C*-,9#/ D*$#/ M$) $+ * *#!+ *#! "' 14 C*-,9#/ 5 S+*#
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**$)*,)! $+ * -* "' #$(! (#$;$!.
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.ER0
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&E-E*R"TIONS
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C*-,9#/ C!)!,#*+$"& * *$!- *+ #!;)*($&% +#*-$+$"&*) %$'+$&% ";+$"& )$! M$+*$ *&-
-#/: '#9$+ -9#$&% '!+$! !*"&.
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-*$#/ $) ("(")*+! $& 5 *#$*&+ A)"&- *%$( #*$$& *%$( (*! *%$( &9+
,9++!#("+( *&- (*#*!).
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*& !="+$( #*&%! "' ("(")*+! ("!#!- -#/ '#9$+ *&- &9+ $& *#$"9 ')*"9# *&- +!
;#!$9 -*# ("(")*+! #*&%! $( $ !="+$( -*# ("(")*+! $& )9($"9 ')*"9#.
TE1.T"TION
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E!# !! ;!";)! $-! **/ +!$# ("(")*+! $&(! +!/ -"&+ *&+ +" *#!
$+ I' /"9 *! +!& $+ )$!)/ +" ,! * ,*# "' C*-,9#/ T!;+*+$"&
C*-,9#/ T!;+*+$"& $ * #*&%! "' -!)$($"9 ;#!$9 ("(")*+! $& '$!')*"9#.
R!!*#( #!!*)!- * &$(! !%!&+ "' ("("")$(8 : +"! !=;"!- +"
$&+!#&*+$"&*) ("(")*+! *&- +"! " )"! * *#$!+/ "' ("(")*+! ,9+
;"$,)/ '$&- +! ;#$(! "' $&+!#&*+$"&*) ("(")*+! +"" $%. C*-,9#/
T!;+*+$"& $ * #*&%! +*#%!+!- *+ +$ !%!&+ "' -$(!#&$&% ("(")*+!
)"!#.
T! C*-,9#/ T!;+*+$"& #*&%! $ **$)*,)! $& 5 -!)$($"9 ')*"9# *#$*&+
: R"*+ A)"&- C"''!! H"&!/ A;#$("+ M$&+ C#9&( )*( F"#!+ *&- O)-
J**$(*. W$+ $+ $&+!#&*+$"&*) ?9*)$+/ ("(")*+! T!;+*+$"& ""& ,!(*! *
;";9)*# ,#*&- '"# ("("")$(.
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RESE"R&H
1ETHODO-O/Y
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RESE"R&H 1ETHODO-O/Y
SR7 NO7 ."RTI&U-"RS
1 RELEVANCE OF STUDY
2 RESEARCH PROLEM
3 RESEARCH OJECTIVE
4 RESEARCH DESIGN
5 SCOPE OF THE STUDY
6 DATA COLLECTION
SAMPLING DESIGN
INSTRUMENT
MODE OF DATA COLLECTION7 LIMITATION OF STUDY
DATA ANALYSIS
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;7 O5
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=7 Reserch Desi(n
F"# *&/ #!!*#(!# +! #!!*#( !+"-")"%/ $ +! "+ $;"#+*&+ (#$+!#$* +" -!($-!
,!'"#! +! *(+9*) #!!*#( ;#"(! +*#+.
T!#! *#! *&/ !+"- '"# ("&-9(+$&% +! #!!*#( "! "' +! *#! * 9&-!#
*> D!(#$;+$! . A&*)/+$(*) ,> A;;)$!- . F9&-*!&+*) (> 9*&+$+*+$! . 9*)$+*+$!
-> C"&(!;+9*) . E;$#$(*) !> F$!)- !++$&% "# )*,"#*+"#/ +!+$&% #!!*#( T! -!$%& "' *
#!!*#( $ * ;)*& "# * "-!) +*+ !); #!!*#(!# +" ("&-9(+ * '"#*) $&!+$%*+$"& *&-
9#!/. I+ $ *& *;;)$(*+$"& "' !+"- *&- ;#"(!-9#! '"# *(?9$#$&% +! $&'"#*+$"& &!!-
'"# %!++$&% * -!$#! "9+ ("!. I+ -!($-! +! "9#(! "' -*+* *&- !+"- '"# %*+!#$&%-*+*. A %""- -!$%& $&9#! +*+ +! $&'"#*+$"& ",+*$&!- $ #!)!*&+ +" +! #!!*#(
?9!+$"& *&- +*+ $+ * ("))!(+!- ,/ ",!(+$!. S$&(! #!!*#( -!$%& $ $;)/ +!
'#*! "# "# ;)*& '"# * +9-/. I+ $ * ,)9! ;#$&+ +*+ "' * "9! -!$!- ,/ *& *#($+!(+.
M/ *;;#"*( +" #!!*#( $ -!(#$;+$! *&- ?9$+! ;!($'$(.
O9+ "' +!! *)) #!!*#( !+"- +! #!!*#( !+"- $( * "+ 9$+*,)! +" /
#!!*#( * descriptive research ,!(*9! $+ ;#"$-! ! *)) +! ";;"#+9&$+$! +" ("!#
+! *)) +! *;!(+ +*+ I #!?9$#! +" ("&-9(+ +! #!!*#( *&- %!+ *& *;;#";#$*+! "9+ ("!.
Descri%tive Reserch!
Descriptive research includes surveys and fact nding enquires of
dierent kinds. The major purpose of descriptive research is
description of the state of aairs as it exits at present. In social science
and usiness research !e often use the term Ex post facto research for
descriptive research studies. The main characteristic of this method isthat the researcher has no control over the variales" he can only
report !hat has happened or !hat is happening.
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S&O.E O) THE STUDY
67 Sco%e of the Study!
A )!*#&$&% $ * 9*& *(+$$+/ *&- $ * &*+9#*) * ,#!*+$&%. D!;$+! "' +! '*(+ +*+
)!*#&$&% $ *)) ;!#*$! $& "9# )$! ;/(")"%$+ -" &"+ *%#!! "& " )!*#&$&% +*!
;)*(!. H" $&-$$-9*) )!*#& $ * *++!# "' $&+!#!+ +" *#!+!#. T!/ *&+ +" +!*(
("&9!# $& +!$# #")! * +!$# #")! * ("&9!#. T!/ *&+ ("&9!# +" )!*#& *,"9+
+!$# ;#"-9(+ ;#"-9(+ *++#$,9+! ;"+!&+$*) ("&9!# ,!&!'$+ " +" 9! *$&+*$& "#
!!& -$;"! "' +! ;#"-9(+ *&- &! */ "' ,!*$&% +*+ $)) *+$'/ &"+ "&)/ +!
("&9!# &!!- ,9+ +! *#!+!# ",!(+$!.
T! (";! "' / +9-/ #!+#$(+ $+!)' +" +! *&*)/$ "' ("&9!# ;#!'!#!&(! ;!#(!;+$"&
*&- ("&9;+$"& "' C*-,9#/ *&- N!+)! C"(")*+!. T!#! *#! *&/ "+!# ,#*&- "'
("(")*+! **$)*,)! ,9+ / +9-/ $ )$$+!- +" +" *"# ;)*/!# "' ("(")*+! )!*$&%
,!$&- +! "+!#. T! (";! "' / +9-/ $ *)" #!+#$(+ $+!)' +" 9&*%*- #!%$"& "&)/.
T!#! *#! 2 "9#(! "' -*+* $.!.
"> .ri$ry Dt
T! -*+* $( *#! ("))!(+!- '"# +! '$#+ +$! -$#!(+)/ '#" +! #!;"&-!&+ +" +! ,*!
"' &")!-%! K ,!)$!' "' +! #!!*#( *#! (*))!- ;#$*#/ -*+*.
T! &"#*) ;#"(!-9#! $ +" $&+!#$! "! ;!";)! $&-$$-9*))/ "# $& * %#"9; +" %!+ *
!&! "' " ;!";)! '!!) *,"9+ +! +";$(.
S" '*# * +$ #!!*#( $ ("&(!#&!- ;#$*#/ -*+* $ +! *$& "9#(! "' $&'"#*+$"&
;#"$-!- ,/ +! #!;"&-!&+.
*> Secondry Dt
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S!("&-*#/ -*+*.
S" '*# * +$ #!!*#( $ ("&(!#&!- $&+!#&!+ *&/ ,#"(9#! *&- *%*0$&! *! ,!!&
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67 D"T" &O--E&TION
> S"1.-IN/ DESI/N
I+ $ +#9! +*+ $+ $ !#/ -$''$(9)+ +" -" #!!*#( $+ ")! 9&$!#!. A ! &" +*+ $+ $
&"+ '!*$,)! +" %" $+ ;";9)*+$"& 9#!/ ,!(*9! "' +! &9!#"9 D"(+"# *&- +!$#
(*++!#!- )"(*+$"&. S" '"# +$ ;9#;"! *;)! $0! * +" ,! -!+!#$&!- !)) $& *-*&(!-
*&- !)!(+$"& "' +! *;)! *)" * +" ,! ($!&+$'$( " +*+ $+ #!;#!!&+ +! ")!
9&$!#!.
S" '*# * +$ #!!*#( $ ("&(!#&!- +! *;)! $0! $ 1BB.
5> INSTRU1ENT
T*$&% $&+" ("&$-!#*+$"& #!!*#( $&+#9!&+ !)!(+!- ,/ ! $ ?9!+$"&&*$#! ,!(*9! $+
%$! "#! ')!=$,$)$+/ $& +!# "' -*+* *&- $+ * ,!!& *!- +" +! #!;"&-!# ;!#"&*))/
*&- *! *& $-!* "' %!++$&% *& $;"#+*&+ 9&&"& -*+* +*+ (*& ,! ("))!(+!- +#"9% +!$#
,!*$"#.
c> 1ODE O) D"T" &O--E&TION
D*+* ("))!(+$"& "-! $ ;!#"&*) $$+ *&- '$))$&% 9; "' +! ?9!+$"&&*$#!.
S"1.-E UNIVERSE :UN"/"DH &ITY
S"1.-IN/ TE&HNI,UE STR"TI)IED R"NDO1
S"1.-IN/
S"1.-E SI2E 8??
RESE"R&H INSTRU1ENT " STRU&TURED )OR1"TTED
,UESTIONN"IRE
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@7 -I1IT"TION O) STUDY
I& *++!;+ +" *! +$ ;#"!(+ *9+!&+$( *&- #!)$*,)! !!#/ ;"$,)! *;!(+ "' +! +";$(
* !;+ $& $&-. N!!#+!)! -!;$+! "' '*(+ ("&+#*$&+ !#! *+ ;)*/ -9#$&% +!
'"#9)*+$"& "' +$ ;#"!(+. T! *$& )$$+*+$"& *#! * '"))"@
D9! +" )$$+*+$"& "' +$! "&)/ '! ;!";)! !#! !)!(+!- '"# +! +9-/. S" +!
*;)! "' ("&9!# * &"+ !&"9% +" %!&!#*)$0! +! '$&-$&% "' +! +9-/.
T! *$& "9#(! "' -*+* '"# +! +9-/ * ;#$*#/ -*+* $+ +! !); "' !)':
*-$&$+!#!- ?9!+$"&&*$#!. H!&(! +! (*&(! "' 9&,$*!- $&'"#*+$"& *#! )!.
P!";)! !#! !$+*&+ +" -$()"! +! +#9! '*(+.
T! (*&(! "' ,$*!- #!;"&! (*&+ ,! !)$$&*+!- +"9% *)) &!(!*#/ +!; !#!
+*!& +" *"$- +! *!.
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D"T" "N"-YSIS
,ue87 Do you et chocolteA
"nylsis 4 inter%rettion!
C"(")*+! $ * ;#"-9(+ $( $ )$! ,/ +! *)) *%! %#"9; "' ;!";)!. A(("9#-$&% +" +!
9#!/ 3 "' ;!";)! */ /! +!/ !*+ ("(")*+! *&- 17 */ &" +!/ *#! &"+ !*+$&%
("(")*+!. M*/ ,! +! #!*"& ,!$&- +*+ $ +!/ *#! &"+ !*+$&% ("(")*+! "& -*$)/ "#
!*)/ ,*$ "# */ ,! +!/ *#! !*+$&% *&/ "+!# ,#*&- "' ("(")*+!.
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,ue;7 Which su535rnd you hve %urchsedA
"nlysis 4 Inter%rettion!
I& +$ 9#!/ &!+)! $ *$&% '$! 9,:,#*&- )$! $+*+ M9&( M$)/,*# *#"&!$)
("(")*+! *&- +!$# ("&9;+$"& *#! )$! $+*+ 12 9&( 2B $)/ ,*# 1 ,*#! "&!
2 *&- $) ("(")*+! 1. A&- $' ! +*) *,"9+ C*-,9#/ +! 9,:,#*&- "' +! C*-,9#/
$ -*$#/$) 5 +*# ;!# (!)!,#*+$"& *&- T!;+*+$"& *&- +!$# ("&9;+$"& *#! )$!
-*$#/$) 4B 5 +*#11 ;!# (!)!,#*+$"&1 *&- T!;+*+$"& 3. A(("#-$&% +" +!
9#!/ +! $%!+ !))$&% ;#"-9(+ $ C*-,9#/.
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,ue=7 Rn' the su535rnds of chocoltes ccordin( to your %referenceA B8 for $ost
%referred>
NEST-E
&"D*URY
"nlysis 4 Inter%rettion
I& +$ 9#!/ I '"9&- +*+ +! "+ !))$&% ;#"-9(+ $ M9&( +! 9,:,#*&- "' N!+)! +!
M9&( * (*;+9#! +! 5B "' +! *#!+ * (";*#!- +" +! C*-,9#/ ;#"-9(+ +!
$%!+ !))$&% ;#"-9(+ "' C*-,9#/ $ D*$#/ $) $( (*;+9#!- +! *#!+ +*! "' 3B
$( $ * (";*#!- +" M9( 2B)! $( $ * %""- $% '"# N!+)! *&- +! )!
("&9;+$"& "' +! N!+)! ;#"-9(+ $ M$) ,*# K M$) C"(")*+! +! *#!+ *#! $ "&)/
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,ue67 How $uch i$%ortnce do you (ive to the followin( fctors when you
%urchse chocolteA BTic' in the desired colu$n>
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"nlysis 4 Inter%retion!
W!&!!# ! *#! ("&9$&% *&/ '""- ;#"-9(+ "9# *$& '"(9 $& "& +! ?9*)$+/ *&- ;#$(!$& I&-$* +!#! $ "#! ("&(!&+#*+$&% "& +! ?9*)$+/ "' ;#"-9(+ #*+!# +*& "+!# ;*#*!+!#
"' +! ;#"-9(+ $& +$ 9#!/ I '"9&- +*+ +! ,*$( ("&(!&+#*+$"& "' +! ("&9!# $ "&
+*+! */ +*+ +!/ ;9#(*! $' +!/ )$! +! +*+! "' +! ;#"-9(+. 6 */ $' &"#*)
;#$(! "9)- ,! +!#! * +*+! $ %""- +*& ;#$(! -"! &"+ *++!#. 7 "' +! ("&9!# */
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+*+ $' +!/ *#! %!++$&% ,!+ ?9*)$+/ ;#"-9(+ *+ &"$&*) ;#$(! +*& +! ;*(*%$&% $ )!*+
$;"#+*&+. 7 */ +*+ +!/ *#! *$&)/ !!$&% +! ?9*)$+/ "' +! ;#"-9(+ $' +! ;#"-9(+
$ ?9*)$+*+$! +*& +!/ *#! #!*-/ +" ;*/ *&/ ;#$(! '"# +*+ ;#"-9(+.
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,ue@7 Which for$ of chocolte do you li'eA
"nlysis 4 inter%rettion!
E!#/ ;!#"& *! +!#! "& +*+! *&- ;#!'!#!&(! +"*#- +! !*+*,)! ;#"-9(+ $&
("(")*+! +!#! *#! '"9# *#$!+$! **$)*,)! $& +! *#!+ *"&% +$ 47 "' +!
("&9!# )$! *#- ("(")*+! 2 "' +! ("&9!# )$! (#9&(/ ("(")*+! 1 "' +!("&9!# )$! &9++$! ("(")*+! K "&)/ 6 "' +! ("&9!# )$! C! ("(")*+!.
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,ueC7 Wht %c' do you %urchseA
"nlysis 4 Inter%rettion!
T! ("(")*+! *#! **$)*,)! $& +! *#!+ $& -$''!#!&+ ;*(*%$&% )$! *)) ,$% K
'*$)/ ;*( '#" +! 9#!/ ! (*& */ +*+ +! ("&9;+$"& "' +! ("(")*+! *#! "#!
!*+!& ,/ +! +!!&*%! %#"9; " +!/ "#! ;#!'!# +! *)) ;*(*%$&% ,!(*9! "' +!#!
**$)*,$)$+/ $& *#!+ $ %""- *&- "+ $;"#+*&+ +$&% $ $+ !#/ 9( *''"#-*,)!.
A(("#-$&% +" +! 9#!/ 73 *#! 9$&% *)) ;*( 17 *#! 9$&% ,$% ;*( "' +!("(")*+! 1B *#! ("&9$&% '*$)/ ;*( ,!(*9! "' +!#! $% ;#$(!. S" ! (*& !*$)/
!! +*+ +! ("&9;+$"& "' *)) ;*( $ *$&% ,"" $& +! *#!+ (";*#! +" "+!#
;*(*%$&%.
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,ue7 Which %ro$otionl offers ttrct you $ostA
"nlysis 4 Inter%rettion!
T" !)) "9+ +! ;#"-9(+ +!#! *#! *&/ ;#""+$"& *(+$$+/ ("&-9(+!- ,/ +! (";*&/ +"
'*(! +! (";!+$+$"& +! "''!# %$! ,/ +! (";*&/ *#! )$! '#!! %$'+ ;#$(! "''!# "# *&/
"+!# (!!. I& +$ 12 *#! %$$&% +! '#!! %$'+ "''!# 4
*#! -$#!(+)/ %$$&% +! ;#$(! "''!# *&- 4 %$$&% +! *&/ "+!# $&- "' (!!.
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,ue7Which of these fctors ffects your %urchseA
"nlysis 4 Inter%rettion!
T!#! *#! *&/ '*(+"# *''!(+$&% *+ +! +$! "' ;9#(*!. S" (";*&/ $ -"$&%
;#""+$"&*) *(+$$+$! +" *(?9$#! +! -!$#!- +*#%!+ "' +! ;#"-9(+. *$(*))/ +!#! *#! $=
*$& +/;! "' +! ;#""+$"&*) *(+$$+$! )$! 6 "' +! *-!#+$!!&+ 1 "' +!
9%%!+$"& 2 "' +! *++#*(+$! -$;)*/ B"' +! -"(+"# *-$(! 21 "' +! (";*&$!*#! 9$&% #*&- A,**-"# $& +!#! *-!#+$!!&+ 7 "' +! $&%#!-$!&+. S" *)) +$
'*(+"# *#! *''!(+$&% +! ;9#(*!.
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,ue8?7 Which $edi of dvertise$ent influence your %urchseA
"nlysis 4 Inter%rettion!
I& +"-*/ (";!+$+$! *#!+ *-!#+$!!&+ $ +! *$& +"") '"# !))$&% +! ;#"-9(+
,!(*9! !!#/ $&%)! ;!#"& $ *+($&% "# #!*-$&% +! *-!#+$!!&+. S" $+ ,!("! !*/
+" *! ;!";)! **#! *,"9+ +! ;#"-9(+. S" (";*&$! *#! 9$&% *-!#+$!!&+ !-$*
)$! 67 "' +! +!)!$$"& *-- 7 "' +! H"*#-$&% 3 "' +! *-!#+$!!&+ %$!& "&
)"(*) * !)) * &*+$"&*) &!;*;!# K 23 *#! 9$&% -$;)*/ *--.
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,ue887 If your %referred 5rnd is not vil5le for re%et %urchses then wht will
you doA
"nlysis 4 Inter%rettion!
E!#/ ;!#"& $ *$&% +!#! "& +*+! K ;#!'!#!&(!. S"! ("&9!# *#! (";#"$$&%
$+ +!#! +*+! *&- ;#!'!#!&(! *&- "! *#! &"+ *(("#-$&% +" +! 9#!/ 11 "' +!("&9!# *#! ;"+;"&$&% +! ;9#(*! "' +! ;#"-9(+ 4B "' +! ("&9!# *#! $+(
"!# +" *&/ "+!# ;#"-9(+ K 4 $)) !*#( +! ;#"-9(+ *+ *&/ "+!# ;)*(! +!/ -"&+
(";#"$! '"# +! *!.
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)indin(s
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)indin(s
F#" +! "&! *&- *)' "&+ !=;!#$!&(! "' / #!!*#( ;#"!(+ $+ SHREEJI
DISTRIUTORS OF NESTLE AT JUNAGADH. I *! ("! +" &" )"+ +$&% *&- $+
* !&*&(!- / &")!-%! +" %#!*+ !=+!&+. I '"9&- *&/ +$&% $( *#! !))
!=!(9+!- ,/ -$+#$,9+"#. H!#! *#! "! "' +! !/ '$&-$&% %$!& ,/ ! *#! ;9#!)/ ,*!-
"& / #!!*#(. I+ -"!&+ *! *&/ $&- "' ,$* '#" / $-!.
T!/ *#! %$!& * 9&-!#.
/ -"$&% +! (";*#$"& "' N!+)! *&- C*-,9#/ ("(")*+! I *! '"9&- +*+ +!;#!'!#!&(! "' +! ("(")*+! "#! ;#!'!##!- ,/ +! ("&9!# $ C*-,9#/
F#" +! *&*)/$ I *! '"9&- +*+ &!+)! "! ,#*&- * ("!#!- 5B "' +! *#!+ $&
"&! ;#"-9(+ "' +! ("(")*+! $( $ * !#/ %""- $%& '"# +! (";*&/.
T#"9% +! #!!*#( I '"9&- +*+ ("&9!# $ !#/ ("&($"9 *,"9+ +! ?9*)$+/ "' +!
;#"-9(+ $& +*+ *++!# +!/ *#! &"+ #!*-/ +" (";#"$!. A&- I '"9&- ,"+ (";*&/
;#"-9(+ *#! !#/ ?9*)$+*+$!.
I& "! (*! I '"9&- +*+ $' * ;#"-9(+ $ &"+ **$)*,)! $& +! *#!+ +*& "! ("&9!#
"9)- +" $+("!# +" *&"+!# ;#"-9(+ "# ,#*&-.
S" '#" +!! 9#!/ I *! '"9&- +*+ +! ("&9;+$"& "' +! ("(")*+! *#! "#! $&
($)-#!& *&- +!!&*%! %#"9; +"9% *$&% *&/ "((*$"& "# &"+ *$&% *&/ "((*$"&.
T! "+ !))$&% ;#"-9(+ "' ,"+ +! (";*&/ *#! $& *)) $0! "' ("(")*+! *&- +!#!*#!+ $ 73 ,!(*9! $+ &"+ 9( ("+)$!#. A&- *)" !*$)/ **$)*,)! K *''"#-*,)!.
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Su((estions
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SU//ESTIONS
C"(")*+! ;#"-9(+ *+ J9&*%*- ($+/ *#! **$)*,)! $& (";*#$"& +" ;#!$"9 /!*# ,9++$)) +!#! $ #!?9$#!!&+ "' -!!)";!&+ $& C"(")*+! ;#"-9(+. SHREEJI
DISTRIUTERS $ #!%*#-!- +" ,! +! ,!+ !#$(! -$+#$,9+"# *(("#-$&% +" R!+*$)!#. D9!
+" $&(#!*$&% "!#*)) ("+ $& C"(")*+! P#"-9(+ !!#/!#! ("+ '"#*+ "9)- ,! *-!
* 9( +*+ $+ $ *''"#-*,)! +" !*( *&- !!#/"&! $& +! "($!+/. I& +$ I *)" '"9&- +*+ $'
+! -!*&-!- ,#*&- $ &"+ **$)*,)! " *+ +*+ +$! +! (9+"!# $+( "!# +! ,#*&-
"' +! ("(")*+! " !#! +! (";*&/ "9)- ,9$)- 9; +! !*)+/ -$+#$,9+$"& (*&&!) ,/
$( (";*&/ (*& *++#*(+ +! (9+"!# *&- (";*&/ )""! +! '!*# '#" +! *#!+.
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*I*-IO/R".HY
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*I*-IO/R".HY
We5 sites!
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www."usiness%standard.co
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*oo's!
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97 Reserch 1ethodolo(y
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