Quality of Work 1

  • Upload
    dk6666

  • View
    218

  • Download
    0

Embed Size (px)

Citation preview

  • 8/11/2019 Quality of Work 1

    1/57

    INDEX

    SR. NO. CONTAINS PAGE NO.

    1 INDUSTRY OVERVIEW 4

    2 OVERVIEW OF ORGANIZATION 17

    3 RESEARCH METHODOLOGY 34

    4 FINDINGS 51

    5 SUGGESTIONS 53

    6 REFERANCE 55

    7 APPENDIX 57

  • 8/11/2019 Quality of Work 1

    2/57

    Industry Overview

  • 8/11/2019 Quality of Work 1

    3/57

    INDUSTRY OVERVIEW

    History of chocolte!

    T! "#$%$& "' ("(")*+! (*& ,! +#*(!- ,*( +" +! *&($!&+ M*/* *&- A0+!( ($$)$0*+$"& $&

    C!&+#*) A!#$(* " '$#+ !&"/!- ("(")*+$8 * 9(:;#$0!- ;$(/ -#$& *-! '#"

    #"*+!- ("("* ,!*&.

    T#"9%"9+ $+ $+"#/ !+!# * ("("* "# -#$&$&% ("(")*+! ,!!#*%! "# ("&'!(+$"&*#/

    +#!*+ ("(")*+! * ,!!& * 9( "9%+ *'+!# '""-.

    The "#tec e$%ire

    C"(")*+!8 * ("&9!- $& )*#%! ?9*&+$+$! ,/ +!

    *0+!(@ +! -#$& * -!(#$,!- * '$&!)/ %#"9&- "'+ '"*/ #!--$ ,$++!# $+ ($))$

    *+!# *#"*+$( ')"!# *&$))* *&- $)- ,!! "&!/.

    T! -#/ ()$*+! !*&+ +! A0+!( !#! 9&*,)! +" %#" ("("* +#!! *&- *- +" ",+*$&

    9;;)$! "' ("("* ,!*& '#" +#$,9+!8 "# +#*-!

    Don &ortes

    T! S;*&$ $&*-!- M!=$(" $& +! 16 +(!&+9#/ ,/ +$ +$! +! A0+!( *- (#!*+!- *

    ;"!#'9) !;$#! *&- +! S;*&$ *#$! ("&?9!#!- M!=$(". D"& C"#+! * *-!

    (*;+*$& %!&!#*) *&- %"!#&"# "' M!=$(".

    W!& ! #!+9#&!- +" S;*$& $&152 ! )"*-!- $ %*))!"& $+ ("("* ,!*& *&-

    !?9$;!&+ '"# *$&% +! ("(")*+! -#$&. S""& ("(")*+!8 ,!(*! * '*$"&*,)! -#$&

    !&"/!- ,/ +! #$( $& S;*$&.

    &hocolte cross Euro%e

    A& I+*)$*& +#*!)!# F#*&(!(" (*#)!++$ * +! '$#+ +" ,#!* +! S;*&$ "&";")/. H!

    *- $$+!- C!&+#*) A!#$(* *&- !!& " +! I&-$*& ;#!;*#!- +! ("("* ,!*& *&- "

    +!/ *-! +! -#$& *&- ,/ 16B6 ("(")*+! * !)) !+*,)$!- $& I+*)/.

  • 8/11/2019 Quality of Work 1

    4/57

    Drin'in( chocolte

    T! !(#!+ "' ("(")*+! * +*!& +" F#*&(! $& 1615 !& A&&! -*9%+!# "' P$))$; 2 "'

    S;*$& *##$!- $&% L"9$ 13 "' F#*&(! T! F#!&( ("9#+ !&+9$*+$(*))/ *-";+!- +$&! !="+$( -#$& $( * ("&$-!#!- +" *! !-$($&*) ,!&!'$+ * !)) * ,!$&% *

    &"9#$$&% '""-. G#*-9*))/ +! (9+" "' -#$&$&% ("(")*+! ;#!*- *(#" E9#";!

    #!*($&% E&%)*&- $& +! 165B

    )irst chocolte for etin(

    U; 9&+$) +$ ;"$&+ *)) ("(")*+! #!($;! !#! ,*!- "& ;)*$& ("(")*+!. I+ * *& E&%)$

    -"(+"# $# H*& S)"*&! ": *'+!# +#*!)$&% $& "9+ A!#$(*: '"(9!- "& ("("* *&-

    '""- *)9! ,#$&%$&% * $) ("(")*+! #!($;! ,*( +" E&%)*&-.

    T! "#$%$&*) C*-,9#/ $) ("(")*+! * ;#!;*#!- +" $ #!($;!.

    History!

    T! !*#)$!+ #!("#- "' ("(")*+! * "!# '$'+!!& 9&-#!- /!*# *%" $& +! (!&+#*)

    A!#$(* #*$& '"#!+ !#! +! +#";$(*) $= "' $% #*$& '*)) (",$&!- $+ $% /!*#

    #"9&- +!;!#*+9#! *&- 9$-$+/ ;#"$-! +! $-!*) ()$*+! '"# (9)+$*+$"& "' +! ;)*&+

    '#" $( ("(")*+! $ -!#$!- +! (*(*" +#!!.

    C"(")*+! $ *-! '#" +! ("("* ,!*& '"9&- $& ;"- %#"$&% '#" +! +#9& *&-

    )"!# ,#*&(! "' +! (*(*" +#!! L*+$& &*! +!",#"* (*(*"8 !*&$&% '""- "' +!

    %"-8 C*(*" * ("##9;+!- $&+" +! "#! '*$)$*# ("("*8 ,/ +! !*#)/ E9#";!*&

    !=;)"#!#. T! M*/* ,#!!- * ;$(/ ,$++!#!!+ -#$& ,/ #"*+$&% *&- ;"9&-$&% +!

    !!- "' +! (*(*" +#!! $+ *$0! *&- (*;$(9 ;!;;!# *&- )!++$&% +! $=+9#! '!#!&+.

    T$ -#$& * #!!#!- '"# 9! $& (!#!"&$! * !)) * '"# -#$&$&% ,/ +! !*)+/ *&-#!)$%$"9 !)$+! +!/ *)" *+! (*(*" ;"##$-%!.

    T! A0+!( )$! +! M*/*& *)" !&"/!- (*(*" * * ,!!#*%! '!#!&+!- '#" +! #*

    ,!*& $( *%*$& '!*+9#!- ;#"$&!&+)/ $& #$+9*) *&- * * )9=9#/ **$)*,)! "&)/ +" +!

    !#/ !*)+/. T! A0+!( (*))!- +$ -#$& ="(")*+) +! S;*&$ ("&?9$+*-"# '"9&- +$

  • 8/11/2019 Quality of Work 1

    5/57

    *)"+ $;"$,)! +" ;#"&"9&(! *&- " ("##9;+!- $+ +" +! !*$!# ("(")*+8 +! E&%)$

    '9#+!# (*&%!- +$ +" ("(")*+!.

    T! A0+!( #!%*#-!- ("(")*+! * *& *;#"-$$*( *&- +!$# !;!#"# M"&+!09*

    #!;9+!-)/ -#*& $+ '$'+/ +$! * -*/ '#" * %")-!& %",)!+ *&- $ ?9"+!- * */$&% "'

    ="(")*+)@ +! -$$&! -#$& $( ,9$)- 9; #!$+*&(! *&- '$%+ '*+$%9!. A (9; "' +$

    ;#!($"9 -#$& ;!#$+ * *& +" *) '"# * ")! -*/ $+"9+ '""-8

    &hocolte in Euro%e

    X"(")*+) "# ("(")*+ "# ("(")*+! * $+ ,!(*! &"& * ,#"9%+ +" E9#";! ,/

    C"#+!0 ,/ +$ +$! +! ("&?9$+*-"# *- )!*#&!- +" *! +! -#$& "#! ;*)*+*,)! +"

    E9#";!*& +*+! ,/ $=$&% +! %#"9&- #"*+!- ,!*& $+ 9%*# *&- *&$))* < * ;#*(+$(!

    +$)) ("&+$&9!- +"-*/> +9 "''!++$&% +! ;$(/ ,$++!#&! "' +! ,#! +! A0+!( -#*&.

    T! '$#+ ("(")*+! '*(+"#$! ";!&!- $& S;*$& !#! +! -#$!- '!#!&+!- ,!*& ,#"9%+

    ,*( '#" +! &! "#)- ,/ +! S;*&$ +#!*9#! ')!!+ !#! #"*+!- *&- %#"9&- *&- ,/

    +! !*#)/ 17+(!&+9#/ ("(")*+! ;"-!# '#" $( +! E9#";!*& !#$"& "' +! -#$&

    * *-!: * ,!$&% !=;"#+!- +" "+!# ;*#+ "' E9#";!. T! S;*&$ !;+ +! "9#(! "'

    +! -#$&: +! ,!*&: * !(#!+ '"# *&/ /!*# " 9((!'9))/ $& '*(+ +*+ !& E&%)$

    ,9((*&!!# ,"*#-!- *+ +!/ +"9%+ * * S;*&$ +#!*9#!# %*))!"&8 $& 157 "&)/ +"

    '$&- $+ )"*-!- $+ *+ *;;!*#!- +" ,! -#$!- !!; -#";;$&% +!/ ,9#&!- +! ")!

    $; $& '#9+#*+$"&. I' "&)/ +!/ *- &"& ("(")*+! * " !=;!&$! *+ +*+ +$! +*+

    $+ * "#+ $+ !$%+ $& $)!# < $' &"+ %")-> ("(")*+! * +#!*9#! $&-!!-

    W$+$& * '! /!*# +! ("("* ,!!#*%! *-! '#" +! ;"-!# ;#"-9(!- $& S;*$& *-

    ,!("! ;";9)*# +#"9%"9+ E9#";! $& +! S;*&$ N!+!#)*&- I+*)/ F#*&(! G!#*&/*&- $& *,"9+ 152B $+ *##$!- $& E&%)*&-.

    T! '$#+ ("(")*+! "9! $& E&%)*&- ";!&!- $& L"&-"& $& 1657 '"))"!- #*;$-)/ ,/

    *&/ "+!#. L$! +! *)#!*-/ !)) !+*,)$!- ("''!! "9! +!/ !#! 9!- * ()9,

  • 8/11/2019 Quality of Work 1

    6/57

    !#! +! !*)+/ *&- ,9$&! ("9&$+/ !+ +" "! * ()*/ ;$;! "' +",*(("

    ("&-9(+ ,9$&! *&- "($*)$0! "!# * (9; "' ("(")*+!.

    *c' to the "$eric+s

    E!&+ !&+ '9)) ($#()! !& E&%)$ (")"&$+ (*##$!- ("(")*+! $ (#!-$+!- $+ ;#"-9($&% *&- !))$&% +! "#)- '$#+ ("(")*+! ,*#. F#/ *!

    &" *)) ,9+ -$*;;!*#!-

  • 8/11/2019 Quality of Work 1

    7/57

    +*/!- $+ ("(")*+! ;#"-9(+$"& *&- *#! &" $' &"+ ?9$+! +! )*#%!+ ;#",*,)/ "&! "' +!

    ,!+:&"& ("(")*+! *!# $& +! "#)-.

    &hocolte s we 'now it

    T! '$#+ !&+$"& "' ("(")*+! ,!$&% !*+!& $& ")$- '"# $ !& ,*!# $& E&%)*&- ,!%*&

    *--$&% ("("* ;"-!# +" (*! $& +! $- 16BB. T!& $& 12 * D9+( (!$+ J"*&&!

    *& "9+!& $&!&+!- * !+"- "' !=+#*(+$&% +! ,$++!# +*+$&% '*+ "# ("("* ,9++!#8 '#"

    +! #"*+!- %#"9&- ,!*& $ *$ * +" *! +! -#$& ""+!# *&- "#! ;*)*+*,)!

    "!!# ! 9&&"$&%)/ ;*!- +! */ '"# ")$- ("(")*+! * ! &" $+.

    C"(")*+! * ! &" $+ +"-*/ '$#+ *;;!*#!- $& 147 !& '#/ K "& "' #$+")

    E&%)*&- $=!- 9%*# $+ ("("* ;"-!# *&- ("("* ,9++!# +" ;#"-9(! +! '$#+ ")$- ("(")*+! ,*# +!& $&175 * S$ *&9'*(+9#!# D*&$!)

    ;!+!# '"9&- * */ +" (",$&!

  • 8/11/2019 Quality of Work 1

    8/57

    &HO&O-"TE .RODU&TION

    T! ("("*:,!*& :: +! !*#+ "' +! !!+!+ -!)$(*(/ $& +! "#)- :: $

    ,$++!# T$ $ / 9; +" +! 1+ (!&+9#/ "! &*+$! +#$,! *+! "&)/ +!

    !!+$ ')! "' +! ("("* '#9$+. T!/ #!%*#-!- +! ;#!($"9 ,!*& *

    *+! "# 9!- $+ * * +! (*! *"&% +! A0+!( * * '"# "' (9##!&(/.

    TheVrieties

    T!#! *#! +" ?9$+! -$''!#!&+ ,*$( ()*$'$(*+$"& "' ("("* 9&-!# $(

    ;#*(+$(*))/ *)) *#$!+$! (*& ,! (*+!%"#$!-@ C#$"))" *&- F"#*+!#" ("("*.

    T! ;9#! *#$!+/ "' +! C#$"))" +#!! $ '"9&- *$&)/ $& $+ &*+$! E?9*-"#

    *&- V!&!09!)*. T! !!- *#! "' '$&!# ?9*)$+/ +*& +"! "' +! F"#*+!#" *#$!+/.

    T!/ *! * ;*#+$(9)*#)/ '$&! $)- *#"* *&- *#! +!#!'"#! 9!- "&)/ $& +! ;#"-9(+$"&

    "' $%:?9*)$+/ ("(")*+! *&- '"# ,)!&-$&%. H"!!# C#$"))" ("("* *(("9&+ '"# "&)/

    1B "' +! "#)- (#";. T! #!*$&$&% B $ *#!+!- '#" +#!! "' +! F"#*+!#"

    '*$)/ $+ $+ *&/ /,#$- *&- *#$!+$!. T! *$& %#"$&% *#!* $ W!+ A'#$(*. T!

    ("("* +#!! (*& ')"9#$ "&)/ $& +! "++!+ #!%$"& "' +! "#)-.

    The Hrvest

    I!-$*+!)/ *'+!# *#!+$&% +! '#9$+ $ +#!*+!- +" ;#!!&+ $+ '#" #"++$&%.

    A+ '!#!&+*+$"& $+! !$+!# $& +! ;)*&+*+$"& "# *+ ("))!(+$&% ;"$&+ +!

    '#9$+ $ ";!&!-.

    )er$enttionT! '!#!&+*+$"& ;#"(! $ -!($$! $& +! ;#"-9(+$"& "' $% ?9*)$+/ #* ("("*. T!

    +!(&$?9! *#$! -!;!&-$&% "& +! %#"$&% #!%$"&.

  • 8/11/2019 Quality of Work 1

    9/57

    Dryin(

    A'+!# '!#!&+*+$"& +! #* ("("* +$)) ("&+*$& '*# +"" 9( *+!# $& '*(+ *,"9+ 6B.

    M"+ "' +$ * +" ,! #!"!-.W*+ ("9)- ,! "#! &*+9#*) +*& +" ;#!*- +! ,!*& "9+ +" -#/ "& +! 9&:"*!- %#"9&-

    "# "& *+ A'+!# * !! "# " *)) ,9+ * *)) ;!#(!&+*%! "' +! *+!# * !*;"#*+!-.

    &lenin(

    !'"#! +! #!*) ;#"(!$&% ,!%$& +! #* ("("* $ +"#"9%)/ ()!*&!- ,/

    ;*$&% +#"9% $!! *&- ,/ ,#9$&%. F$&*))/ +! )*+ !+$%! "'

    ""- 9+! '$,#! *&- *&- !!& +! '$&!+ -9+ *#! !=+#*(+!- ,/ ;"!#'9)

    *(99 !?9$;!&+.

    Rostin(

    T! 9,!?9!&+ #"*+$&% ;#"(! $ ;#$*#$)/ -!$%&!- +" -!!)"; +! *#"*. T! !&+$#!

    #"*+$&% ;#"(! -9#$&% $( +! *$# $& +! &!*#)/ 1B '!!+ $% '9#&*(! #!*(! *

    +!;!#*+9#! "' 13B C $ (*##$!- "9+ *9+"*+$(*))/.

    &rushin( nd shellin(

    T! #"*+!- ,!*& *#! &" ,#"!& $&+" !-$9 $0!- ;$!(! $& +! (#9$&% *($&!.

    *lendin(

    !'"#! %#$&-$&% +! (#9!- ,!*& *#! !$%!- *&- ,)!&-!- *(("#-$&% +" ;!($*) #!($;!.

    T! !(#!+ "' !!#/ ("(")*+! '*(+"#/ )$! $& +! ;!($*) $=$&% #*+$" $( $+ *

    -!!)";!- '"# -$''!#!&+ +/;! "' ("("*.

    /rindin(

    T! (#9!- ("("* ,!*& $( *#! +$)) '*$#)/ ("*#! *#! &" ;#!:%#"9&- ,/ ;!($*)

    $))$&% !?9$;!&+ *&- +!& '!- "& +" #"))!# !#! +!/ *#! %#"9&- $&+" * '$&! ;*+!. T!

    !*+ %!&!#*+!- ,/ +! #!9)+$&% ;#!9#! *&- '#$(+$"& (*9! +! ("("* ,9++!#

  • 8/11/2019 Quality of Work 1

    10/57

  • 8/11/2019 Quality of Work 1

    11/57

    Rollin(

    D!;!&-$&% "& +! -!$%& "' +! #"))$&% $)) +#!! "# '$! !#+$(*))/"9&+!- +!!) #"))!# #"+*+! $& ";;"$+! -$#!(+$"&. U&-!# !*/ ;#!9#!

    +!/ ;9)!#$! +! +$&/ ;*#+$()! "' ("("* *&- 9%*# -"& +" * $0! "'

    *;;#"=. 3B $(#"&.

  • 8/11/2019 Quality of Work 1

    12/57

    &ONSU1.TION O) &HO&O-"TES IN INDI"

    C"(")*+! ("&9;+$"& $& I&-$* $ !=+#!!)/ )". P!# (*;$+* ("&9;+$"& $ *#"9&- 16B

    % $& +! 9#,*& *#!* (";*#!- +" :1B% $& +! -!!)";!- ("9&+#$!. I& #9#*) *#!* $+

    $ !!& )"!#. C"(")*+! $& I&-$* *#! ("&9!- * $&-9)%!&(! *&- &"+ * * &*( '""-. A

    +#"&% ")9! %#"+ * $+&!!- $& +! !*#)/ B !& C*-,9#/ #!;"$+$"&!-

    ("(")*+! '#" ($)-#!& +" *-9)+ ("&9;+$"&. T! ,$%%!+ ";;"#+9&$+/ $ )$!)/ +" +!

    '#" $&(#!*$&% +! ("&9!# ,*!. L!*-$&% ;)*/!# )$! C*-,9#/ *&- N!+)! *! ,!!&

    *++!;+$&% +" -" +$ ,/ *)9! '"# "&!/ "''!#$&% $( *#! *''"#-*,)! +" +! *!.

  • 8/11/2019 Quality of Work 1

    13/57

    Overview

    of

    Or(ni#tions

  • 8/11/2019 Quality of Work 1

    14/57

    OVERVIEW O) OR/"NI2"TIONS

    NEST-E

    Nestle Indi

    N!+)! I&-$* $ * 9,$-$*#/ "' N!+)! S.A. "' S$+0!#)*&-. T! (";*&/ $&$+ "&

    "&!+/ $&+!%#$+/ *&- '*$#&! $& *)) *;!(+ "' $+ ,9$&! *&- !=;!(+ +! *! $& $+

    #!)*+$"&$;.

    Nestle Indi3 .resence "cross Indi

    !%$&&$&% $+ $+ '$#+ $&!+!&+ $& M"%* $& 161 N!+) #!%9)*# *&- 9,+*&+$*)

    $&!+!&+ !+*,)$!- +*+ $+ * !#! +" +*/. I& 167 N!+) !+ 9; $+ &!=+ '*(+"#/ *+

    C")*-$ * * ;$)"+ ;)*&+ +" ;#"(! +! +!* %#"& $& +! *#!* $&+" ")9,)! +!*.

    T! N*&*&%9- '*(+"#/ ,!(*! ";!#*+$"&*) $& 1 +! S**)* '*(+"#/

    $& 13 *&- $& 15 *&- 17 N!+) ("$$"&!- +" '*(+"#$! $& G"* *+

    P"&-* *&- $(")$ #!;!(+$!)/. N!+) I&-$* $ &" ;9++$&% 9; +! 7+ '*(+"#/ *+ P*&+

    N*%*# $& U++*#*&(*).

  • 8/11/2019 Quality of Work 1

    15/57

    Nestle+ Story

    N!+) * '"9&-!- $& 167 "& +! "#! "' L*! G!&!* $& V!!/ S$+0!#)*&- *&- $+

    '$#+ ;#"-9(+ * F*#$&! L*(+! N!+)8 *& $&'*&+ (!#!*) ;!($*))/ '"#9)*+!- ,/ H!$

    N!+) +" ;#"$-! *&- $;#"! $&'*&+ &9+#$+$"&. F#" $+ '$#+ $+"#$( !#%!# $+ +!

    A&%)":S$ C"&-!&!- M$) C";*&/ $& 1B5 N!+) * %#"& +" ,!("! +!

    "#)- )*#%!+ *&- "+ -$!#$'$!- '""- C";*&/ *&- $ *,"9+ +$(! +! $0! "' $+

    &!*#!+ (";!+$+"# $& +! '""- *&- ,!!#*%! !(+"#.

    N!+) +#*-!*# "' ,$#- $& * &!+ -!#$!- '#" H!$ N!+) ;!#"&*) ("*+

    "' *# !"! +! *)9! 9;"& $( ! '"9&-!- $ C";*&/. N*!)/ +! *)9! "'!(9#$+/ *+!#&$+/ *&- *''!(+$"& &*+9#! *&- &"9#$!&+ '*$)/ *&- +#*-$+$"&. T"-*/ $+

    $ &"+ "&)/ +! (!&+#*) !)!!&+ "' N!+) ("#;"#*+! $-!&+$+/ ,9+ !#! +" -!'$&! +!

    C";*&/ ;#"-9(+ #!;"&$,$)$+$! ,9$&! ;#*(+$(! !+$( *&- %"*).

    I& 2BB4 N!+) *- *#"9&- 247BBB !;)"/!! "#)-$-! ";!#*+!- 5BB

    '*(+"#$! $& *;;#"=. 1BB ("9&+#$! *&- "''!#!- "!# BBB ;#"-9(+ +" $))$"& "'

    ("&9!# 9&$!#*))/. T! C";*&/ +#*&;*#!&+ ,9$&! ;#*(+$(! ;$"&!!#$&%

    !&$#"&!&+ ;")$(/ *&- #!;!(+ '"# +! '9&-*!&+*) *)9! "' -$''!#!&+ (9)+9#! *!

    !*#&!- $+ *& !&$*,)! ;)*(! $& +! ("9&+#$! $+ ";!#*+! $&. N!+) *(+$$+$! ("&+#$,9+! +"

    *&- &9#+9#! +! 9+*$&*,)! !("&"$( -!!)";!&+ "' ;!";)! ("9&$+$! *&- &*+$"&.

    A,"! *)) N!+) $ -!-$(*+!- +" ,#$&%$&% +! "/ "' G""- F""- G""- L$'! +" ;!";)!

    +#"9%"9+ +!$# )$! +#"9%"9+ +! "#)-.

  • 8/11/2019 Quality of Work 1

    16/57

    estle+ *rnds

    M$) P#"-9(+ K N9+#$+$"&

    !!#*%!

    P#!;*#!- D$! *&- C""$&% A$-

    C"(")*+! K C"&'!(+$"&*#/

    1I-0 .RODU&TS "ND NUTRITION!

    NESTLE EVERYDAY D*$#/ W$&+!#

    NESTLE EVERYDAY S)$

    NESTLES EVERTDAY G!!

    NESTLES MILQ MAID

    NESTLES F#! *&- N*+9#*) D*$

    NESTLES J!!#* R$+*

    NESTLES MILQMAID F#9$+ Y"%9#+

    NESTL M$)

    NESTL S)$ M$)

  • 8/11/2019 Quality of Work 1

    17/57

    *EVER"/ES!

    NESCAF CLASSIC

    NESCAF SUNRISE

    NESTL MILO

    NESCAF 3 IN 1

    NESCAF QOOLREZ

    .RE."RED DISHES "ND &OO0IN/ "IDS

    MAGGI 2:MINUTE NOODELS

    MAGGI VEGETALE ATTA NOODELS

    MAGGI DAL ATTA NOODELS

    MAGGI RICE NOODELS MAIN

    MAGGI SAUCES

    MAGGI PIZZA MAZZA

    MAGGI HEALTHY SOUPS

    MAGGI :HEALTHY SOUPS SANJEEVNI

  • 8/11/2019 Quality of Work 1

    18/57

    &HO&O-"TES 4 &ON)E&TION"RY

    NESTL QIT QAT

    NESTL QIT QAT LITE

    NESTL MUNCH

    NESTL MUNCH POP CHOC

    NESTL MILQY AR

    NESTL AR: ONE

    NESTL FUNAR

    NESTL MILQ CHOCOLATE

    POLO POWER MINT

    NESTL ECLAIRS

  • 8/11/2019 Quality of Work 1

    19/57

    NEST-E0IT0"T

    are crisp wafer fingers covered with choco layer. NESTL KIT KAT has a

    unique finger forat with a !"rea#ing$ ritual attached to it.

    NESTL QIT QAT $ "&! "' +! "+ 9((!'9) ,#*&- $& +! "#)- *&- !!#/

    /!*# "!# 12 ,$))$"& NESTL QIT QAT '$&%!# *#! ("&9!- *#"9&- +! %)",!.

    NEST-E 1UN&H

    NESTL MUNCH $ *'!# )*/!# ("!#!- $+ -!)$($"9 ("(" )*/!#. NESTL MUNCH

    $ " (#$; )$%+ *&- $##!$+$,)! +*+ /"9 9+ (*&+ +"; M9&($&%. NESTL MUNCH $

    +! )*#%!+ !))$&% SQU $& +! (*+!%"#/

    NEST-E 1I-0Y *"R!

    NESTL MILQYAR $ * -!)$($"9 $)/ +#!*+ $( $- )"!. R!)*9&(!- $& J*&9*#/

    2BB6 $+ * C*)($9 R$( #!($;! NESTL MILQYAR $ * '*"#$+! $+ ;*#!&+ +"

    +#!*+ +!$# $- $+.

    NEST-E 1il' &hocolte!

    NESTL M$) C"(")*+!$ * $) ("(")*+! $+ * -!)$($"9 +*+!. Q$- 9+ )"! $+

  • 8/11/2019 Quality of Work 1

    20/57

    &"D*URY

    How &d5ury &hocolte is $de

    J"& C*-,9#/

    M$) ("(")*+! '"# !*+$&% * '$#+ *-! ,/ C*-,9#/ $& 17 ,/ *--$&% $) ;"-!#J"& ;*+! +" +! -*# ("(")*+! #!($;! "' ("("* * ("("* ,9++!# *&- 9%*#. / +"-*/

    +*&-*#- +$ ("(")*+! * &"+ ;*#+$(9)*#)/ %""-@ $+ * ("*#! *&- -#/ *&- &"+ !!+ "#

    $)/ !&"9% '"# ;9,)$( +*+!.

    T!#! * * %#!*+ -!*) "' (";!+$+$"& '#" ("&+$&!&+*) *&9'*(+9#!# &"+ "&)/ +!

    F#!&(,9+ *)" +! S$ #!&"&!- '"# +!$# $) ("(")*+!.

    L!- ,/ G!"#%! C*-,9#/ J9&$"# +! "9#&$))! !=;!#+ !+ "9+ +" !!+ +! (*))!&%!. A

    ("&$-!#*,)! *"9&+ "' +$! *&- "&!/ * ;!&+ "& #!!*#( *&- "& &! ;)*&+ -!$%&!-

    +" ;#"-9(! +! ("(")*+! $& )*#%!# ?9*&+$+$!.

    A #!($;! * '"#9)*+!- $&("#;"#*+$&% '#! $) *&- ;#"-9(+$"& ;#"(!! !#!

    -!!)";!- +" ;#"-9(! * $) ("(")*+! &"+ !#!)/ * %""- * ,9+ ,!++!# +*& +!

    $;"#+!- $) ("(")*+!.

    F"9# /!*# "' *#- "# !#! $&!+!- $& +! ;#"!(+ *&- $& 1B5 *+

    * +" ,! C*-,9#/ +"; !))$&% ,#*&- * )*9&(!-.

    T#!! &*! !#! ("&$-!#!-@ J!#!/ H$%)*&- M$) *&- D*$#/ M*$-.

    D*$#/ M*$- ,!(*! D*$#/ M$) *&- C*-,9#/ D*$#/ M$) $+ $+ 9&$?9! ')*"9# *&-

    http://www.cadburyindia.com/brands/choco1.asphttp://www.cadburyindia.com/brands/choco1.asp
  • 8/11/2019 Quality of Work 1

    21/57

    ""+ (#!*/ +!=+9#! * #!*-/ +" (*))!&%! +! S$ -"$&*+$"& "' +! $)

    ("(")*+! *#!+.

    / 113 D*$#/ M$) *- ,!("! +! (";*&/ ,!+ !))$&% )$&! *&- $& +! $- +!&+$!

    C*-,9#/ D*$#/ M$) %*$&!- $+ +*+9 * +! ,#*&- )!*-!# * ;"$+$"& $+ * !)- !!#

    $&(!.

    http://www.cadburyindia.com/brands/choco1.asphttp://www.cadburyindia.com/brands/choco1.asp
  • 8/11/2019 Quality of Work 1

    22/57

    &O1."NY OVERVIEW O) &"D*URY INDI"

    C*-,9#/ ,!%*& $+ ";!#*+$"& $& 14 ,/ $;"#+$&% ("(")*+! *&- +!& #!:;*($&% +!,!'"#! -$+#$,9+$"& $& +! I&-$*& *#!+. A'+!# 5 /!*# "' !=$+!&(! $+ +"-*/ * '$!

    (";*&/:"&!- *&9'*(+9#$&% '*($)$+$! *+ T*&! I&-9#$ *&- M*)*&;9#

  • 8/11/2019 Quality of Work 1

    23/57

    I& +! M$) F""- -#$& !%!&+ +!$# *$& ;#"-9(+ $ "9#&$+* : +! )!*-$&% M*)+!-

    F""- D#$& $& +! ("9&+#/. S$$)*#)/ $& +! !-$(*+!- (*&-/ (*+!%"#/ H*))$ +!

    9&-$;9+!- )!*-!#.

    T! C*-,9#/ I&-$* #*&- S+#*+!%/ * #!(!$!- ("&$+!&+ 9;;"#+ +#"9% $;)! ,9+

    $*%$&*+$! !=+!&$"& +" ;#"-9(+ (*+!%"#$! *&- -$+#$,9+$"&. A %""- !=*;)! "' +$ $

    +! -!!)";!&+ "' /+!. C#$;/ *'!# '$))!- $+ ("(* (#!* $& +! '"# "' * ,*%%!-

    &*( /+! $ ;"$+$"&!- * T! &! ("&(!;+ "' !!+ &*($&%. I+ -!)$!# +! +*+! "'

    ("(")*+! $& +! '"# "' * )$%+ &*( *&- +9 !#*)- +! !&+#/ "' C*-,9#/ I&-$* $&+"

    +! %#"$&% ,*%%!- S&*( M*#!+ $( * ,!!& -"$&*+!- 9&+$) &" ,/ S*)+!-

    *%%!- S&*( #*&-. /+! * '$#+ )*9&(!- $& S"9+ I&-$* $& 2BB3.

    S$&(! 165 C*-,9#/ * *)" ;$"&!!#!- +! -!!)";!&+ "' ("("* (9)+$*+$"& $& I&-$*.

    F"# "!# +" -!(*-! $+ * "#!- $+ +! Q!#*)* A%#$(9)+9#! U&$!#$+/ +" 9&-!#+*!

    ("("* #!!*#( *&- #!)!*!- ()"&! /,#$- +*+ $;#"! +! ("("* /$!)-.

    T"-*/ C*-,9#/ $ ;"$!- $& $+ )!*; +"*#- ?9*&+9 %#"+ *&- &! (*+!%"#$! "'

    ,9$&! &*!)/ %9 $&+ &*($&% *&- %$'+$&%. I+ $ * ;*#+ "' +! C*-,9#/

    S(!;;! G#"9; "#)- N".1 C"&'!(+$"&!#/ C";*&/.

    http://www.cadburyindia.com/brands/bev1.asphttp://www.cadburyindia.com/brands/conf1.asphttp://www.cadburyindia.com/brands/bev1.asphttp://www.cadburyindia.com/brands/conf1.asp
  • 8/11/2019 Quality of Work 1

    24/57

  • 8/11/2019 Quality of Work 1

    25/57

    &d5ury *rnds!

    C"(")*+! S&*(

    !!#*%!

    C*&-/

    SN"&0S!

    /+!

    *EVER"/ES

    "9#&$+*

    &"NDY

    H*))

    &HO&O-"TES

    D*$#/ M$)

    5 S+*#

    P!#

    C!)!,#*+$"&

    T!;+*+$"&

    E()*$#

    G!

  • 8/11/2019 Quality of Work 1

    26/57

    D"IRY 1I-0

    T! +"#/ "' C*-,9#/ D*$#/

    M$) +*#+!- */ ,*( $& 1B5 *+

    "9#&$))! U.Q. ,9+ +! "9#&!/

    $+ ("(")*+! )"!# $& I&-$* ,!%*& $& 14.

    T! *#$*&+ F#9$+ K N9+ C#*()! *&- R"*+ A)"&- (",$&! +! ()*$( +*+! "'

    C*-,9#/ D*$#/ M$) $+ * *#$!+/ "' $&%#!-$!&+ *&- *#! !#/ ;";9)*# *"&%+ +!!& K

    *-9)+.

    C*-,9#/ D*$#/ M$) * !=($+$&% ;#"-9(+ "& "''!# : C*-,9#/ D*$#/ M$) W"$!

    ("(")*+! $+ D$&!/ (*#*(+!# !,"!- $& $+ *&- C*-,9#/ D*$#/ M$) 2 $& 1 *

    -!)$%+'9) (",$&*+$"& "' $) ("(")*+! *&- $+! ("(")*+!. G$$&% ("&9!# *&

    !=($+$&% #!*"& +" !!; ("$&% ,*( $&+" +! '9& '$))!- "#)- "' C*-,9#/.

    T"-*/ C*-,9#/ D*$#/ M$) *)"&! ")- 3B *)9! *#! "' +! I&-$*& ("(")*+! *#!+.

  • 8/11/2019 Quality of Work 1

    27/57

    6 ST"R

    +! !("&- )*#%!+ *'+!# C*-,9#/ D*$#/ M$) $+ * *#!+ *#! "' 14 C*-,9#/ 5 S+*#

    "! '#" +#!&%+ +" +#!&%+ !!#/ /!*# ,/ $&(#!*$&% $+ 9!# ,*!.

    L*9&(!- $& 16 * * ,*# "' ("(")*+! +*+ * *#- "9+$-! $+ "'+ (*#*!) &"9%*+

    $&$-! C*-,9#/ 5 S+*# * #!:$&!&+!- $+!)' "!# +! /!*# +" !!; *+$'/$&% +!

    ("&9!# +*+! '"# * $% ?9*)$+/ K -$''!#!&+ ("(")*+! !*+$&% !=;!#$!&(!.

    O&! "' +! !/ ;#";!#+$! +*+ C*-,9#/ 5 S+*# * *"($*+!- $+ * $+ ()*$( G")-

    (")"9#. A&- +#"9% +! ;**%! "' +$! +$ * "&! ;#";!#+/ +*+ ,"+ +! ,#*&- *&-

    +! ("&9!# +9( +" * * *)9*,)! *"($*+$"&.

    M"#! #!(!&+)/ +" %$! ("&9!# *&"+!# #!*"& +" ("! $&+" +! C*-,9#/ 5 S+*# '")-

    C*-,9#/ 5 S+*# C#9&(/ * )*9&(!-. T! *! -!)$($"9 C*-,9#/ 5 S+*# * &"

    **$)*,)! $+ * -* "' #$(! (#$;$!.

  • 8/11/2019 Quality of Work 1

    28/57

    .ER0

    C*-,9#/ )*9&(!- P!# $& 16. W$+ $+ )$%+ ("(")*+! *&- *'!# ("&+#9(+ C*-,9#/

    P!# +*#%!+!- +! (*9*) &*($&% ;*(! +*+ * -"$&*+!- ;#$*#$)/ ,/ ($; K *'!#.

    W$+ +! #$! "' "#! *)9!:'"#:"&!/ ,#*&- $& +! *'!# ("(")*+! !%!&+ C*-,9#/

    P!# 9&!$)!- +" &! "''!#$&% : P!# XL *&- XXL. I& 2BB4 $+ *& *--!- -"! "'

    R!*) C*-,9#/ D*$#/ M$) *&- *& $;#"!- *'!# P!# ,!(*! !!& "#! $##!$+$,)!

    &E-E*R"TIONS

  • 8/11/2019 Quality of Work 1

    29/57

    C*-,9#/ C!)!,#*+$"& * *$!- *+ #!;)*($&% +#*-$+$"&*) %$'+$&% ";+$"& )$! M$+*$ *&-

    -#/: '#9$+ -9#$&% '!+$! !*"&.

    C*-,9#/ C!)!,#*+$"& $ **$)*,)! $& !!#*) *"#+!&+@ A& *"#+!&+ "' ("(")*+!

    )$! 5 S+*# P!# G! D*$#/ M$) *&- N9++$! *&- #$( -#/ '#9$+ !",!- $& C*-,9#/

    -*$#/ $) ("(")*+! $& 5 *#$*&+ A)"&- *%$( #*$$& *%$( (*! *%$( &9+

    ,9++!#("+( *&- (*#*!).

    T! 9;!# ;#!$9 C!)!,#*+$"& R$( D#/ F#9$+ C"))!(+$"& $( $ * '!+$! "''!#$&% $

    *& !="+$( #*&%! "' ("(")*+! ("!#!- -#/ '#9$+ *&- &9+ $& *#$"9 ')*"9# *&- +!

    ;#!$9 -*# ("(")*+! #*&%! $( $ !="+$( -*# ("(")*+! $& )9($"9 ')*"9#.

    TE1.T"TION

  • 8/11/2019 Quality of Work 1

    30/57

    E!# !! ;!";)! $-! **/ +!$# ("(")*+! $&(! +!/ -"&+ *&+ +" *#!

    $+ I' /"9 *! +!& $+ )$!)/ +" ,! * ,*# "' C*-,9#/ T!;+*+$"&

    C*-,9#/ T!;+*+$"& $ * #*&%! "' -!)$($"9 ;#!$9 ("(")*+! $& '$!')*"9#.

    R!!*#( #!!*)!- * &$(! !%!&+ "' ("("")$(8 : +"! !=;"!- +"

    $&+!#&*+$"&*) ("(")*+! *&- +"! " )"! * *#$!+/ "' ("(")*+! ,9+

    ;"$,)/ '$&- +! ;#$(! "' $&+!#&*+$"&*) ("(")*+! +"" $%. C*-,9#/

    T!;+*+$"& $ * #*&%! +*#%!+!- *+ +$ !%!&+ "' -$(!#&$&% ("(")*+!

    )"!#.

    T! C*-,9#/ T!;+*+$"& #*&%! $ **$)*,)! $& 5 -!)$($"9 ')*"9# *#$*&+

    : R"*+ A)"&- C"''!! H"&!/ A;#$("+ M$&+ C#9&( )*( F"#!+ *&- O)-

    J**$(*. W$+ $+ $&+!#&*+$"&*) ?9*)$+/ ("(")*+! T!;+*+$"& ""& ,!(*! *

    ;";9)*# ,#*&- '"# ("("")$(.

  • 8/11/2019 Quality of Work 1

    31/57

    RESE"R&H

    1ETHODO-O/Y

  • 8/11/2019 Quality of Work 1

    32/57

    RESE"R&H 1ETHODO-O/Y

    SR7 NO7 ."RTI&U-"RS

    1 RELEVANCE OF STUDY

    2 RESEARCH PROLEM

    3 RESEARCH OJECTIVE

    4 RESEARCH DESIGN

    5 SCOPE OF THE STUDY

    6 DATA COLLECTION

    SAMPLING DESIGN

    INSTRUMENT

    MODE OF DATA COLLECTION7 LIMITATION OF STUDY

    DATA ANALYSIS

  • 8/11/2019 Quality of Work 1

    33/57

  • 8/11/2019 Quality of Work 1

    34/57

    ;7 O5

  • 8/11/2019 Quality of Work 1

    35/57

    =7 Reserch Desi(n

    F"# *&/ #!!*#(!# +! #!!*#( !+"-")"%/ $ +! "+ $;"#+*&+ (#$+!#$* +" -!($-!

    ,!'"#! +! *(+9*) #!!*#( ;#"(! +*#+.

    T!#! *#! *&/ !+"- '"# ("&-9(+$&% +! #!!*#( "! "' +! *#! * 9&-!#

    *> D!(#$;+$! . A&*)/+$(*) ,> A;;)$!- . F9&-*!&+*) (> 9*&+$+*+$! . 9*)$+*+$!

    -> C"&(!;+9*) . E;$#$(*) !> F$!)- !++$&% "# )*,"#*+"#/ +!+$&% #!!*#( T! -!$%& "' *

    #!!*#( $ * ;)*& "# * "-!) +*+ !); #!!*#(!# +" ("&-9(+ * '"#*) $&!+$%*+$"& *&-

    9#!/. I+ $ *& *;;)$(*+$"& "' !+"- *&- ;#"(!-9#! '"# *(?9$#$&% +! $&'"#*+$"& &!!-

    '"# %!++$&% * -!$#! "9+ ("!. I+ -!($-! +! "9#(! "' -*+* *&- !+"- '"# %*+!#$&%-*+*. A %""- -!$%& $&9#! +*+ +! $&'"#*+$"& ",+*$&!- $ #!)!*&+ +" +! #!!*#(

    ?9!+$"& *&- +*+ $+ * ("))!(+!- ,/ ",!(+$!. S$&(! #!!*#( -!$%& $ $;)/ +!

    '#*! "# "# ;)*& '"# * +9-/. I+ $ * ,)9! ;#$&+ +*+ "' * "9! -!$!- ,/ *& *#($+!(+.

    M/ *;;#"*( +" #!!*#( $ -!(#$;+$! *&- ?9$+! ;!($'$(.

    O9+ "' +!! *)) #!!*#( !+"- +! #!!*#( !+"- $( * "+ 9$+*,)! +" /

    #!!*#( * descriptive research ,!(*9! $+ ;#"$-! ! *)) +! ";;"#+9&$+$! +" ("!#

    +! *)) +! *;!(+ +*+ I #!?9$#! +" ("&-9(+ +! #!!*#( *&- %!+ *& *;;#";#$*+! "9+ ("!.

    Descri%tive Reserch!

    Descriptive research includes surveys and fact nding enquires of

    dierent kinds. The major purpose of descriptive research is

    description of the state of aairs as it exits at present. In social science

    and usiness research !e often use the term Ex post facto research for

    descriptive research studies. The main characteristic of this method isthat the researcher has no control over the variales" he can only

    report !hat has happened or !hat is happening.

  • 8/11/2019 Quality of Work 1

    36/57

    S&O.E O) THE STUDY

    67 Sco%e of the Study!

    A )!*#&$&% $ * 9*& *(+$$+/ *&- $ * &*+9#*) * ,#!*+$&%. D!;$+! "' +! '*(+ +*+

    )!*#&$&% $ *)) ;!#*$! $& "9# )$! ;/(")"%$+ -" &"+ *%#!! "& " )!*#&$&% +*!

    ;)*(!. H" $&-$$-9*) )!*#& $ * *++!# "' $&+!#!+ +" *#!+!#. T!/ *&+ +" +!*(

    ("&9!# $& +!$# #")! * +!$# #")! * ("&9!#. T!/ *&+ ("&9!# +" )!*#& *,"9+

    +!$# ;#"-9(+ ;#"-9(+ *++#$,9+! ;"+!&+$*) ("&9!# ,!&!'$+ " +" 9! *$&+*$& "#

    !!& -$;"! "' +! ;#"-9(+ *&- &! */ "' ,!*$&% +*+ $)) *+$'/ &"+ "&)/ +!

    ("&9!# &!!- ,9+ +! *#!+!# ",!(+$!.

    T! (";! "' / +9-/ #!+#$(+ $+!)' +" +! *&*)/$ "' ("&9!# ;#!'!#!&(! ;!#(!;+$"&

    *&- ("&9;+$"& "' C*-,9#/ *&- N!+)! C"(")*+!. T!#! *#! *&/ "+!# ,#*&- "'

    ("(")*+! **$)*,)! ,9+ / +9-/ $ )$$+!- +" +" *"# ;)*/!# "' ("(")*+! )!*$&%

    ,!$&- +! "+!#. T! (";! "' / +9-/ $ *)" #!+#$(+ $+!)' +" 9&*%*- #!%$"& "&)/.

    T!#! *#! 2 "9#(! "' -*+* $.!.

    "> .ri$ry Dt

    T! -*+* $( *#! ("))!(+!- '"# +! '$#+ +$! -$#!(+)/ '#" +! #!;"&-!&+ +" +! ,*!

    "' &")!-%! K ,!)$!' "' +! #!!*#( *#! (*))!- ;#$*#/ -*+*.

    T! &"#*) ;#"(!-9#! $ +" $&+!#$! "! ;!";)! $&-$$-9*))/ "# $& * %#"9; +" %!+ *

    !&! "' " ;!";)! '!!) *,"9+ +! +";$(.

    S" '*# * +$ #!!*#( $ ("&(!#&!- ;#$*#/ -*+* $ +! *$& "9#(! "' $&'"#*+$"&

    ;#"$-!- ,/ +! #!;"&-!&+.

    *> Secondry Dt

    W!& +! -*+* $ ("))!(+!- *&- (";$)!- $& +! $& * ;9,)$!- &*+9#! $+ $ (*))!-

    S!("&-*#/ -*+*.

    S" '*# * +$ #!!*#( $ ("&(!#&!- $&+!#&!+ *&/ ,#"(9#! *&- *%*0$&! *! ,!!&

  • 8/11/2019 Quality of Work 1

    37/57

    67 D"T" &O--E&TION

    > S"1.-IN/ DESI/N

    I+ $ +#9! +*+ $+ $ !#/ -$''$(9)+ +" -" #!!*#( $+ ")! 9&$!#!. A ! &" +*+ $+ $

    &"+ '!*$,)! +" %" $+ ;";9)*+$"& 9#!/ ,!(*9! "' +! &9!#"9 D"(+"# *&- +!$#

    (*++!#!- )"(*+$"&. S" '"# +$ ;9#;"! *;)! $0! * +" ,! -!+!#$&!- !)) $& *-*&(!-

    *&- !)!(+$"& "' +! *;)! *)" * +" ,! ($!&+$'$( " +*+ $+ #!;#!!&+ +! ")!

    9&$!#!.

    S" '*# * +$ #!!*#( $ ("&(!#&!- +! *;)! $0! $ 1BB.

    5> INSTRU1ENT

    T*$&% $&+" ("&$-!#*+$"& #!!*#( $&+#9!&+ !)!(+!- ,/ ! $ ?9!+$"&&*$#! ,!(*9! $+

    %$! "#! ')!=$,$)$+/ $& +!# "' -*+* *&- $+ * ,!!& *!- +" +! #!;"&-!# ;!#"&*))/

    *&- *! *& $-!* "' %!++$&% *& $;"#+*&+ 9&&"& -*+* +*+ (*& ,! ("))!(+!- +#"9% +!$#

    ,!*$"#.

    c> 1ODE O) D"T" &O--E&TION

    D*+* ("))!(+$"& "-! $ ;!#"&*) $$+ *&- '$))$&% 9; "' +! ?9!+$"&&*$#!.

    S"1.-E UNIVERSE :UN"/"DH &ITY

    S"1.-IN/ TE&HNI,UE STR"TI)IED R"NDO1

    S"1.-IN/

    S"1.-E SI2E 8??

    RESE"R&H INSTRU1ENT " STRU&TURED )OR1"TTED

    ,UESTIONN"IRE

  • 8/11/2019 Quality of Work 1

    38/57

    @7 -I1IT"TION O) STUDY

    I& *++!;+ +" *! +$ ;#"!(+ *9+!&+$( *&- #!)$*,)! !!#/ ;"$,)! *;!(+ "' +! +";$(

    * !;+ $& $&-. N!!#+!)! -!;$+! "' '*(+ ("&+#*$&+ !#! *+ ;)*/ -9#$&% +!

    '"#9)*+$"& "' +$ ;#"!(+. T! *$& )$$+*+$"& *#! * '"))"@

    D9! +" )$$+*+$"& "' +$! "&)/ '! ;!";)! !#! !)!(+!- '"# +! +9-/. S" +!

    *;)! "' ("&9!# * &"+ !&"9% +" %!&!#*)$0! +! '$&-$&% "' +! +9-/.

    T! *$& "9#(! "' -*+* '"# +! +9-/ * ;#$*#/ -*+* $+ +! !); "' !)':

    *-$&$+!#!- ?9!+$"&&*$#!. H!&(! +! (*&(! "' 9&,$*!- $&'"#*+$"& *#! )!.

    P!";)! !#! !$+*&+ +" -$()"! +! +#9! '*(+.

    T! (*&(! "' ,$*!- #!;"&! (*&+ ,! !)$$&*+!- +"9% *)) &!(!*#/ +!; !#!

    +*!& +" *"$- +! *!.

  • 8/11/2019 Quality of Work 1

    39/57

    D"T" "N"-YSIS

    ,ue87 Do you et chocolteA

    "nylsis 4 inter%rettion!

    C"(")*+! $ * ;#"-9(+ $( $ )$! ,/ +! *)) *%! %#"9; "' ;!";)!. A(("9#-$&% +" +!

    9#!/ 3 "' ;!";)! */ /! +!/ !*+ ("(")*+! *&- 17 */ &" +!/ *#! &"+ !*+$&%

    ("(")*+!. M*/ ,! +! #!*"& ,!$&- +*+ $ +!/ *#! &"+ !*+$&% ("(")*+! "& -*$)/ "#

    !*)/ ,*$ "# */ ,! +!/ *#! !*+$&% *&/ "+!# ,#*&- "' ("(")*+!.

  • 8/11/2019 Quality of Work 1

    40/57

  • 8/11/2019 Quality of Work 1

    41/57

    ,ue;7 Which su535rnd you hve %urchsedA

    "nlysis 4 Inter%rettion!

    I& +$ 9#!/ &!+)! $ *$&% '$! 9,:,#*&- )$! $+*+ M9&( M$)/,*# *#"&!$)

    ("(")*+! *&- +!$# ("&9;+$"& *#! )$! $+*+ 12 9&( 2B $)/ ,*# 1 ,*#! "&!

    2 *&- $) ("(")*+! 1. A&- $' ! +*) *,"9+ C*-,9#/ +! 9,:,#*&- "' +! C*-,9#/

    $ -*$#/$) 5 +*# ;!# (!)!,#*+$"& *&- T!;+*+$"& *&- +!$# ("&9;+$"& *#! )$!

    -*$#/$) 4B 5 +*#11 ;!# (!)!,#*+$"&1 *&- T!;+*+$"& 3. A(("#-$&% +" +!

    9#!/ +! $%!+ !))$&% ;#"-9(+ $ C*-,9#/.

  • 8/11/2019 Quality of Work 1

    42/57

    ,ue=7 Rn' the su535rnds of chocoltes ccordin( to your %referenceA B8 for $ost

    %referred>

    NEST-E

    &"D*URY

    "nlysis 4 Inter%rettion

    I& +$ 9#!/ I '"9&- +*+ +! "+ !))$&% ;#"-9(+ $ M9&( +! 9,:,#*&- "' N!+)! +!

    M9&( * (*;+9#! +! 5B "' +! *#!+ * (";*#!- +" +! C*-,9#/ ;#"-9(+ +!

    $%!+ !))$&% ;#"-9(+ "' C*-,9#/ $ D*$#/ $) $( (*;+9#!- +! *#!+ +*! "' 3B

    $( $ * (";*#!- +" M9( 2B)! $( $ * %""- $% '"# N!+)! *&- +! )!

    ("&9;+$"& "' +! N!+)! ;#"-9(+ $ M$) ,*# K M$) C"(")*+! +! *#!+ *#! $ "&)/

  • 8/11/2019 Quality of Work 1

    43/57

    ,ue67 How $uch i$%ortnce do you (ive to the followin( fctors when you

    %urchse chocolteA BTic' in the desired colu$n>

  • 8/11/2019 Quality of Work 1

    44/57

    "nlysis 4 Inter%retion!

    W!&!!# ! *#! ("&9$&% *&/ '""- ;#"-9(+ "9# *$& '"(9 $& "& +! ?9*)$+/ *&- ;#$(!$& I&-$* +!#! $ "#! ("&(!&+#*+$&% "& +! ?9*)$+/ "' ;#"-9(+ #*+!# +*& "+!# ;*#*!+!#

    "' +! ;#"-9(+ $& +$ 9#!/ I '"9&- +*+ +! ,*$( ("&(!&+#*+$"& "' +! ("&9!# $ "&

    +*+! */ +*+ +!/ ;9#(*! $' +!/ )$! +! +*+! "' +! ;#"-9(+. 6 */ $' &"#*)

    ;#$(! "9)- ,! +!#! * +*+! $ %""- +*& ;#$(! -"! &"+ *++!#. 7 "' +! ("&9!# */

  • 8/11/2019 Quality of Work 1

    45/57

    +*+ $' +!/ *#! %!++$&% ,!+ ?9*)$+/ ;#"-9(+ *+ &"$&*) ;#$(! +*& +! ;*(*%$&% $ )!*+

    $;"#+*&+. 7 */ +*+ +!/ *#! *$&)/ !!$&% +! ?9*)$+/ "' +! ;#"-9(+ $' +! ;#"-9(+

    $ ?9*)$+*+$! +*& +!/ *#! #!*-/ +" ;*/ *&/ ;#$(! '"# +*+ ;#"-9(+.

  • 8/11/2019 Quality of Work 1

    46/57

    ,ue@7 Which for$ of chocolte do you li'eA

    "nlysis 4 inter%rettion!

    E!#/ ;!#"& *! +!#! "& +*+! *&- ;#!'!#!&(! +"*#- +! !*+*,)! ;#"-9(+ $&

    ("(")*+! +!#! *#! '"9# *#$!+$! **$)*,)! $& +! *#!+ *"&% +$ 47 "' +!

    ("&9!# )$! *#- ("(")*+! 2 "' +! ("&9!# )$! (#9&(/ ("(")*+! 1 "' +!("&9!# )$! &9++$! ("(")*+! K "&)/ 6 "' +! ("&9!# )$! C! ("(")*+!.

  • 8/11/2019 Quality of Work 1

    47/57

    ,ueC7 Wht %c' do you %urchseA

    "nlysis 4 Inter%rettion!

    T! ("(")*+! *#! **$)*,)! $& +! *#!+ $& -$''!#!&+ ;*(*%$&% )$! *)) ,$% K

    '*$)/ ;*( '#" +! 9#!/ ! (*& */ +*+ +! ("&9;+$"& "' +! ("(")*+! *#! "#!

    !*+!& ,/ +! +!!&*%! %#"9; " +!/ "#! ;#!'!# +! *)) ;*(*%$&% ,!(*9! "' +!#!

    **$)*,$)$+/ $& *#!+ $ %""- *&- "+ $;"#+*&+ +$&% $ $+ !#/ 9( *''"#-*,)!.

    A(("#-$&% +" +! 9#!/ 73 *#! 9$&% *)) ;*( 17 *#! 9$&% ,$% ;*( "' +!("(")*+! 1B *#! ("&9$&% '*$)/ ;*( ,!(*9! "' +!#! $% ;#$(!. S" ! (*& !*$)/

    !! +*+ +! ("&9;+$"& "' *)) ;*( $ *$&% ,"" $& +! *#!+ (";*#! +" "+!#

    ;*(*%$&%.

  • 8/11/2019 Quality of Work 1

    48/57

    ,ue7 Which %ro$otionl offers ttrct you $ostA

    "nlysis 4 Inter%rettion!

    T" !)) "9+ +! ;#"-9(+ +!#! *#! *&/ ;#""+$"& *(+$$+/ ("&-9(+!- ,/ +! (";*&/ +"

    '*(! +! (";!+$+$"& +! "''!# %$! ,/ +! (";*&/ *#! )$! '#!! %$'+ ;#$(! "''!# "# *&/

    "+!# (!!. I& +$ 12 *#! %$$&% +! '#!! %$'+ "''!# 4

    *#! -$#!(+)/ %$$&% +! ;#$(! "''!# *&- 4 %$$&% +! *&/ "+!# $&- "' (!!.

  • 8/11/2019 Quality of Work 1

    49/57

    ,ue7Which of these fctors ffects your %urchseA

    "nlysis 4 Inter%rettion!

    T!#! *#! *&/ '*(+"# *''!(+$&% *+ +! +$! "' ;9#(*!. S" (";*&/ $ -"$&%

    ;#""+$"&*) *(+$$+$! +" *(?9$#! +! -!$#!- +*#%!+ "' +! ;#"-9(+. *$(*))/ +!#! *#! $=

    *$& +/;! "' +! ;#""+$"&*) *(+$$+$! )$! 6 "' +! *-!#+$!!&+ 1 "' +!

    9%%!+$"& 2 "' +! *++#*(+$! -$;)*/ B"' +! -"(+"# *-$(! 21 "' +! (";*&$!*#! 9$&% #*&- A,**-"# $& +!#! *-!#+$!!&+ 7 "' +! $&%#!-$!&+. S" *)) +$

    '*(+"# *#! *''!(+$&% +! ;9#(*!.

  • 8/11/2019 Quality of Work 1

    50/57

    ,ue8?7 Which $edi of dvertise$ent influence your %urchseA

    "nlysis 4 Inter%rettion!

    I& +"-*/ (";!+$+$! *#!+ *-!#+$!!&+ $ +! *$& +"") '"# !))$&% +! ;#"-9(+

    ,!(*9! !!#/ $&%)! ;!#"& $ *+($&% "# #!*-$&% +! *-!#+$!!&+. S" $+ ,!("! !*/

    +" *! ;!";)! **#! *,"9+ +! ;#"-9(+. S" (";*&$! *#! 9$&% *-!#+$!!&+ !-$*

    )$! 67 "' +! +!)!$$"& *-- 7 "' +! H"*#-$&% 3 "' +! *-!#+$!!&+ %$!& "&

    )"(*) * !)) * &*+$"&*) &!;*;!# K 23 *#! 9$&% -$;)*/ *--.

  • 8/11/2019 Quality of Work 1

    51/57

    ,ue887 If your %referred 5rnd is not vil5le for re%et %urchses then wht will

    you doA

    "nlysis 4 Inter%rettion!

    E!#/ ;!#"& $ *$&% +!#! "& +*+! K ;#!'!#!&(!. S"! ("&9!# *#! (";#"$$&%

    $+ +!#! +*+! *&- ;#!'!#!&(! *&- "! *#! &"+ *(("#-$&% +" +! 9#!/ 11 "' +!("&9!# *#! ;"+;"&$&% +! ;9#(*! "' +! ;#"-9(+ 4B "' +! ("&9!# *#! $+(

    "!# +" *&/ "+!# ;#"-9(+ K 4 $)) !*#( +! ;#"-9(+ *+ *&/ "+!# ;)*(! +!/ -"&+

    (";#"$! '"# +! *!.

  • 8/11/2019 Quality of Work 1

    52/57

    )indin(s

  • 8/11/2019 Quality of Work 1

    53/57

    )indin(s

    F#" +! "&! *&- *)' "&+ !=;!#$!&(! "' / #!!*#( ;#"!(+ $+ SHREEJI

    DISTRIUTORS OF NESTLE AT JUNAGADH. I *! ("! +" &" )"+ +$&% *&- $+

    * !&*&(!- / &")!-%! +" %#!*+ !=+!&+. I '"9&- *&/ +$&% $( *#! !))

    !=!(9+!- ,/ -$+#$,9+"#. H!#! *#! "! "' +! !/ '$&-$&% %$!& ,/ ! *#! ;9#!)/ ,*!-

    "& / #!!*#(. I+ -"!&+ *! *&/ $&- "' ,$* '#" / $-!.

    T!/ *#! %$!& * 9&-!#.

    / -"$&% +! (";*#$"& "' N!+)! *&- C*-,9#/ ("(")*+! I *! '"9&- +*+ +!;#!'!#!&(! "' +! ("(")*+! "#! ;#!'!##!- ,/ +! ("&9!# $ C*-,9#/

    F#" +! *&*)/$ I *! '"9&- +*+ &!+)! "! ,#*&- * ("!#!- 5B "' +! *#!+ $&

    "&! ;#"-9(+ "' +! ("(")*+! $( $ * !#/ %""- $%& '"# +! (";*&/.

    T#"9% +! #!!*#( I '"9&- +*+ ("&9!# $ !#/ ("&($"9 *,"9+ +! ?9*)$+/ "' +!

    ;#"-9(+ $& +*+ *++!# +!/ *#! &"+ #!*-/ +" (";#"$!. A&- I '"9&- ,"+ (";*&/

    ;#"-9(+ *#! !#/ ?9*)$+*+$!.

    I& "! (*! I '"9&- +*+ $' * ;#"-9(+ $ &"+ **$)*,)! $& +! *#!+ +*& "! ("&9!#

    "9)- +" $+("!# +" *&"+!# ;#"-9(+ "# ,#*&-.

    S" '#" +!! 9#!/ I *! '"9&- +*+ +! ("&9;+$"& "' +! ("(")*+! *#! "#! $&

    ($)-#!& *&- +!!&*%! %#"9; +"9% *$&% *&/ "((*$"& "# &"+ *$&% *&/ "((*$"&.

    T! "+ !))$&% ;#"-9(+ "' ,"+ +! (";*&/ *#! $& *)) $0! "' ("(")*+! *&- +!#!*#!+ $ 73 ,!(*9! $+ &"+ 9( ("+)$!#. A&- *)" !*$)/ **$)*,)! K *''"#-*,)!.

  • 8/11/2019 Quality of Work 1

    54/57

    Su((estions

  • 8/11/2019 Quality of Work 1

    55/57

    SU//ESTIONS

    C"(")*+! ;#"-9(+ *+ J9&*%*- ($+/ *#! **$)*,)! $& (";*#$"& +" ;#!$"9 /!*# ,9++$)) +!#! $ #!?9$#!!&+ "' -!!)";!&+ $& C"(")*+! ;#"-9(+. SHREEJI

    DISTRIUTERS $ #!%*#-!- +" ,! +! ,!+ !#$(! -$+#$,9+"# *(("#-$&% +" R!+*$)!#. D9!

    +" $&(#!*$&% "!#*)) ("+ $& C"(")*+! P#"-9(+ !!#/!#! ("+ '"#*+ "9)- ,! *-!

    * 9( +*+ $+ $ *''"#-*,)! +" !*( *&- !!#/"&! $& +! "($!+/. I& +$ I *)" '"9&- +*+ $'

    +! -!*&-!- ,#*&- $ &"+ **$)*,)! " *+ +*+ +$! +! (9+"!# $+( "!# +! ,#*&-

    "' +! ("(")*+! " !#! +! (";*&/ "9)- ,9$)- 9; +! !*)+/ -$+#$,9+$"& (*&&!) ,/

    $( (";*&/ (*& *++#*(+ +! (9+"!# *&- (";*&/ )""! +! '!*# '#" +! *#!+.

  • 8/11/2019 Quality of Work 1

    56/57

    *I*-IO/R".HY

  • 8/11/2019 Quality of Work 1

    57/57

    *I*-IO/R".HY

    We5 sites!

    .&!+)!.("

    .&!+)!.$&("("$&'".("

    .&!+)! ,*#:"&!.("

    www."usiness%standard.co

    www."a"yil#action.org

    *oo's!

    87 1r'etin( 1n(e$ent

    97 Reserch 1ethodolo(y

    ?7????????

    http://www.nestle.com/http://www.nestle.com/