Qualitative Interview Analysis - Uni Hohenheim · PDF fileRural Sociology with Gender Studies 430C Qualitative Research Methods 2 aFrom the data generation to qualitative data analysis:

Rural Sociology with Gender

Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

1

Qualitative Interview Analysis

Jana Rückert-John


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

2

From the data generation to qualitative data analysis: the method “content-reductive analysis” (by Lamnek 1995)The dependence of methods:

Introduction

Research topic

Cognitive interest

Method fordata collection

Method for data analysing


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

3

1. Transcription2. Intra-case (single-case) analysis3. Cross-case (generalised) analysis4. Proof of results

General steps for qualitative analysis

Source: Lamnek 1995, p. 108-109


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

4

Aim: Transfer the extensive material in a readable form

Transcription rules for non-verbal aspectsAnonymisation of personal dataCheck the transcript!

Step 1: Transcription


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

5

Aim: concentration and reduction of the material from a single interview

1. Differentiation between important and less or unimportant aspects

2. Reducing the full text to illuminating text passages

3. Annotation and interpretation4. Presentation: Combination of verbal

passages and the researcher’s interpretation

Step 2: Intra-case analysis


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

6

Aim: look for general results / findings

1. Common features2. Differences of the interviews in regard of

the contents3. Presentation: Description and

interpretation of several types (of solutions to the research question) based on the singles cases

Step 3: Cross-case analysis


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

7

Aim: Elimination of misinterpretations

1. Using the full-transcript of the interview 2. Using the original audio-record 3. Team work for interpretation

Step 4: Proof of results


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

8

Content-reductive analysis

(by Lamnek 1995)


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

9

Steps of the content-reductive analysis1. Transcription2. Generate the flow of contents3. Generate a matrix of topics4. Typifying (intra-case analysis)5. Topic centred analysis (cross-case

analysis)6. Proof of results

Example: Study “Organic food products in eating out”


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

10

Generate the flow of contents based on the transcript!

What are the topics and keywords of the interview material?What are relevant text passages of the topics?Which topic connects to the next one?

Function: Overview about my materialchronological order of interviewees’statements

Coherence with the interview guide plus self-chosen topics by the interviewee

Interview guide is a guide for the analysis too

Step 2: Run of contents


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

11

Example: Run of contentsTopics and keywords

Relevant text passages (quotations)

Functions of the kitchen chef:responsibility, creativity, leadership, loss of control

-Buying of products-Preparing and planning of the menu-Instruction of the kitchen staff

Personal background:school, education, professional, interests, skills, family

-Stay here since 2000-”Before I came here, I was a kitchen chef in the hotel [XY], near the town [XY]”.-”There I got experiences with organic food products. And I thought, o.k. I could practice it also here. I still got the contacts to the supplier and the direct seller. … So it happened”.

Motives for organic food products: family, health, environmental consciousness,

-BSE crisis and other food scandals-“We want to provide a high quality of food for the organisation staff”. -”High quality of food is a key factor to gain commitment of the staff to the organisation”.


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

12

Overview (synopsis) about all discussed topics in all interviews

Function: Selection of “rich” interviews (cases) for the next step of typing

Which single case does represent a special type of people / organisation – depend on my research question – very well?

Step 3: Matrix of topics


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

13

Example: Matrix of topics

Topics 1 2 3 4 5 6 7 8 9

A * * * * * * *

B * * * * * *

C * * * *

D * * * * *

F * * * * * *

G * * * * *

Number of Interview / Case

* Topics are represented


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

14

Classification = Typifying, Grouping, ClusteringGrouping of interviewees, who are similar or different regarding the research questionExamples for contrast criteria:

Professional statusSex or age Types of organisations, e.g. eating out: ⌧ hotels / restaurants and communal feeding⌧ Different financing in organisations of communal

feeding (public versus private)

Step 4: Classification of the material - Typifying


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

15

How can I present the results of a case analysis?

Bring the topics in a meaningful order⌧ Use the question order of your interview guide

Tell a story about your case (storyline)Combine relevant text passages1. Paraphrasing the contents of the quotation2. Interpreting

a. Manifest structures (factual aspects)b. Latent structures (covert / hidden aspects)

⌧ Intra-case analyses are close to the particular cases and their interview materials

Step 4: Classification of the material - Typifying


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

16

From single typical cases to relevant topics for all cases (cross-case analysis)

Abstracts from the single casesCross-case analyses are not so close to the interview materials.

Dimensions of cross-case analysis (e.g. eating out study):

Price strategies of the organisationsCommunication strategiesDistribution strategiesProduct strategies⌧ Differentiation between restaurants, staff canteens and

social institutions (like hospitals, kindergartens)

Step 5: Topic-centred analysis


Studies

430C

Qu

alit

ativ

e R

esea

rch

Met

hod

s

17

Lamnek, S. (1995): Qualitative Sozialforschung, Bd. 2, Methoden und Techniken.Bryman, A. (2004): Social Research Methods. Second Edition. Oxford: University Press.Silverman, D. (1997): Qualitative Research: Theory, Method and Practice. London: Sage.Silverman, D. (2001): Interpreting Qualitative Data. Methods forAnalysing Talk, Text and Interaction. Second Edition. London: Sage.

Literature

Documents

Qualitative Interview Analysis - Uni Hohenheim · PDF fileRural Sociology with Gender Studies 430C Qualitative Research Methods 2 aFrom the data generation to qualitative data analysis: