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QRev Platformfor
Hypermarkets
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Issues faced by Hypermarkets
• High Operating expenses of physical store
• Low customer satisfaction
• Technology takes time to be implemented and is expensive
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Use of Technology Internationally – TESCO in Korea
- Woolworths in Australia
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Limitations
• You need a smart phone • You need to be using internet on your phone • You need to use internet for buying
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Does India use Internet on phones?
No
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Does India use Internet on phones? India has 919.17 Mn mobile phone usersIndia has only 20 Mn smart phones
This means that only 2.2% of users could use internet on their phones.
Broadband penetration levels are even poorer. Just 13.35Mn users in India use broadband internet.
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Does India use internet on phones?
Smart phone usage pattern shows that usage for browsing / internet is not as large.
Neilsen Study
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Does India use Smartphones?
No
Is there an option for the users of basic phones ?
Auric Confidential. Some or all of the work presented here is either patented or patent pending
What is QRev?• Smart and simple mobile application to help
you transact with your basic mobile phone .• Technology uses your phone SMS gateways for
information transfer ...• Instantly transfer requirement to the
appropriate store for delivery.
Auric Confidential. Some or all of the work presented here is either patented or patent pending
How does QRev work ?• How does it work ?
– Download application from kiosk in store – Register with basic information i.e. name/
address/ email. Lock your application with a pin.– Scan product QR code using the phone camera – Use QRev for ordering and input quantity
Auric Confidential. Some or all of the work presented here is either patented or patent pending
How does QRev work ?
Auric System Integrators Confidential11
STORE
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Scalable “cloud” enabled application architecture
Load Balancer
App Server instance
App Server instance
App Server instance
Web Server Web Server Web Server
Producer Producer Producer
DB DB
Persistent Message Queue
DB Cluster
Auric System Integrators Confidential12
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Your Data is secure with us.
Auric System Integrators Confidential 13Auric Confidential. Some or all of the work presented here is either patented or patent pending
QRev does not need the internet !
• QRev can place orders WITHOUT using GPRS/EDGE/3G ( internet ) . It only requires an SMS service
• Works with the most basic phones !
Auric Confidential. Some or all of the work presented here is either patented or patent pending
QRev Features & benefits
Functions using basic mobile device
No internet connectivity required
Features Cost efficient approach
Easy to use – even for the masses in India
Benefits
Auric Confidential. Some or all of the work presented here is either patented or patent pending
QRev Features & benefits
Use it anywhere, anytime
Easily Scalable to take increased load to cater to peaks & business growth
Features Run you business 24x7
Technology run by Auric with no intervention required from the customer
Benefits
Auric Confidential. Some or all of the work presented here is either patented or patent pending
QRev features & benefits
Integration with client systems to transfer data to appropriate store location
No hardware cost
FeaturesNear instantaneous transfer of info to the point of delivery
No change in the customers systems or additional capex required at customers end.
Benefits
Auric Confidential. Some or all of the work presented here is either patented or patent pending
What else can QRev do?• Retain customer transaction linked to his mobile
number for appropriate targeting in SMS communication
• Capturing data on purchase to help drive analytics.
Auric Confidential. Some or all of the work presented here is either patented or patent pending
What a customer needs to do?
• Step 1 – Download the app• Step 2 – Scan a code • Step 3 – Buy
Auric Confidential. Some or all of the work presented here is either patented or patent pending
What problems does QRev solve for customers?
• Instore customers have the convenience of shopping with their mobile phone .
• Customers not in store can scan code from advtg to place order
• Previous purchases can be made visible on the customers mobile .
• Anytime and anywhere ordering.• No down time (QRev runs 24x7).
Auric Confidential. Some or all of the work presented here is either patented or patent pending
• Line busting – Reduce lengthy queues at billing counters as well as rush on the floor
• Simple technology - Extension to virtual store • Always open - Extension of store timing • Better customer experience – Easier for the
customer to transact and get goods as per requirement.
• New business channel - Once downloaded can be used at all times
What problems does QRev solve for hypermarkets ?
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Is it a big technology change for the customer ?
• No. All the technology will be completely handled by Auric.
• No hardware setup required at the hypermarket end.
Auric Confidential. Some or all of the work presented here is either patented or patent pending
QRev In a Snapshot
• Captures order information through a simple phone
• Transfers and saves transaction data on servers without any capital expenditure.
• Creates transaction database of locations which will be maintained by Auric.
• Creates opportunity for analytics of usage / sales patterns.
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Tech use by Hypermarkets
• 1962 - First Wal-Mart opens in Rogers, Ark• 1975 - With more than 125 stores and $340.3
million in sales, Wal-Mart leases an IBM 370/135 computer system to maintain inventory control for all merchandise in the warehouse and distribution centers and to prepare income statements for each store
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Tech use by Hypermarkets • 1977 - Wal-Mart builds a companywide computer
network and deploys a system for ordering merchandise from suppliers
• 1983 - The company begins to use bar codes for scanning POS data.
• 1984 -Store associates start using handheld terminals when reordering merchandise. Upon scanning a shelf label, the unit provides a description of the merchandise, information on prior quantities ordered and other data.
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Tech use by Hypermarkets • 1996 -Wal-Mart makes Retail Link and EDI
available via the Internet and begins using the Internet as an application platform. Wal-Mart launches online stores.
• 2004 - Wal-Mart announces it will deploy radio frequency identification (RFID) technology
• 2007 - Wal-Mart launches Site to Store service, enabling online customers to pick up merchandise in stores
Auric Confidential. Some or all of the work presented here is either patented or patent pending
Let technology improve your business.
Let QRev answer solutions to your problems
Auric Confidential. Some or all of the work presented here is either patented or patent pending