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QR Codes and You A better understanding of QR Codes and how to use them

QR Codes and You

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QR Codes and You. A better understanding of QR Codes and how to use them. What are QR Codes?. UPC codes- read left to right = 1 dimensional 2d codes- read left to right + top to bottom each dot=1 or=0. Where are QR Codes being used?. Size Matters. How can QR Codes used?. - PowerPoint PPT Presentation

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Page 1: QR Codes and You

QR Codes and You

A better understanding of QR Codes and how to use them

Page 2: QR Codes and You

What are QR Codes?

• UPC codes- read left to right = 1 dimensional

• 2d codes- read left to right + top to bottom

each dot=1 or=0

Page 3: QR Codes and You

Where are QR Codes being used?

Page 4: QR Codes and You

Size Matters

Page 5: QR Codes and You

• The app can do lots of things with the data– Display text– Email– SMS– Website (most common)– Start Audio / Video

How can QR Codes used?

• Any QR app can “decode” the image(please don’t encourage people to do proprietary QR app extensions it’s bad for the industry).

Page 6: QR Codes and You
Page 7: QR Codes and You

Why are QR Codes free?

• Royalty Free• Invented by Denso for warehousing & production services

Page 8: QR Codes and You

Proprietary codes?

Page 9: QR Codes and You

Alternatives to QR Codes

• Image Recognition– (or why door knobs don’t come with instructions)

Page 10: QR Codes and You

Alternatives to QR Codes

• NFC- (Near Field Communications)

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Page 12: QR Codes and You

Indirect vs Direct (what you need to know but will probably do anyway).

Page 13: QR Codes and You

Analytics build or buy

• Build it into the URL– Google Analytics URL Builder

• http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578

• Vendor supplied=proprietary but more features

Page 14: QR Codes and You

Vendors Lie

Page 15: QR Codes and You

Fee vs. freeFree service snapshot

Free, or “direct” mobile bar codes, which simply contain the URL address of a Web page encoded into the QR code, are available from many online services.

• Advantages include:– Free or low cost

• Disadvantages include:– You need to use your own analytics tools.– The full URL is embedded in the QR code using direct implementations.

The longer URL will probably result in a larger QR code size than indirect implementations. (Use dns redirection).

– Since these free mobile bar codes simply contain URLs, code directs must be manually updated therefore more expensive in terms of man hours used.

Page 16: QR Codes and You

Tips to Remember• Use a URL shortening service (or dns redirection)

- keep your payload as small as possible.• Rigorously test your new QR code image with different smart

phones and bar-code readers.• Contrast is also a critical factor, if you elect to change the

palette colors.• Design and placement = plan ahead.• Optimize landing page for mobile-don’t be lazy! • TEST your branded QR code images

– Lower quality camera phone– Size your branding based on the lowest common denominator of QR-

code software and smart device

Page 17: QR Codes and You

Not just for marketing

From here they can do the following;- Find out more detailed specifications- Read customer reviews of the product (up sell to a better model).- Add to “Wish list”, this wish list would be accessible from both desktop and mobile browsers for later review or even  ‘in store shopping list’ - Send to email - email a friend ‘asking their thoughts’ ‘would you like this’ / ‘is this the right one’

Page 18: QR Codes and You

Not just for marketing

Page 19: QR Codes and You

Not just for tech

Page 20: QR Codes and You

QR Code Structure

Page 21: QR Codes and You

QR Overlay vs. QR Embedding

Page 22: QR Codes and You

Creative Interpretations(Bad Ideas)

Page 23: QR Codes and You

My QR related sites• Check out this site for a 60 second overview on QR

codes:– http://www.Cognation.net/QR/

• My personal blog has articles on QR codes and their use in the real world.– http://blog.collins.net.pr/search?q=qr

• “Think of QR codes as a right mouse button to anything physical.

Anything you want ‘more contextual information about’ just click”.