Quick Response Code

QR Code can be scanned and read by camera equipped smart phones via an application/software

and brings you full of data

1 2 3

SKY is the limit for QR Code

QR Code is scanned by huge people and has become a new trend

Nearly 50% of Facebook users in the world; 300 million + people in total has scanned a QR code before

Source: www.ConnectMeQR.net

QR scanning has increased by 4549% and main scanners are women.

QR scans increased by 4549% (Q1’12 vs Q1’11)

QR scanners are mainly women 25+ years old

6832

QR Code Scanners

WomenMen

Under 18 years

18-24 years

25-34 years

35-44 years

45-54 years

55+ years

516

2225

2211

QR Code Scanner Age Split

Source: Mobio Report Source: Mobio Report

MGH’s QR Code Usage and Interest SurveyFebruary 2011

QR codes are mainly recognised on packs and key driver is discounts

QR are mostly seen on a product Discounts, sweeptakes, additional info& purchase are key drivers to scan QRC

On a Product

56%

Magazine

46%

Coupon

45%

Newspaper27%

Catalouge21%

OOH16%

TV17%

Discount

Swee

pstake

s

Additional info

Purchas

e

Receiv

e info

Access

Video

Socia

l Med

ia

87

64 63 6053

36 31

Driver for QR Code Scan

Source: MGH’s QR Code Usage and Interest Survey Feb’11

MGH’s QR Code Usage and Interest SurveyFebruary 2011

Primary locations where QR codes are scanned; at home and in store

Source: Comscore QR Code Usage Data July’11

Restaurant

Outside/Public Transporation

At Work

Grocery Store

Retail Store

At Home

8

12

20

25

40

58

Location where QR Code was scanned

14% of Turkey Population has a smart phone

14% of the population uses smart phones 70% of those has their 1st smart phone Majority has smart phones for less than a year (71%) 44% of these are online everyday 72% thinks that in the future they will continue using smart phones at least as much as today

Source:Our Mobile Market Survey Turkey 2011

Photo&video shooting, listening music & Internet browsing are key activities

for Turkish consumers on smart phones

Shooting photo/videoListen to Music

InternetOther activities

E MailSocial networkGeneral Search

Play GameRead news

Search for a productMap

Video sitesFinance

Tethered to PCApplication

Seach for TravelSeach for Restaurant

0 10 20 30 40 50 60 70 806868

6660

5958

5549

414040

3933

2929

2320

General Smart Phone Activities

Source:Our Mobile Market Survey Turkey 2011

Although only 19% shop online with a smart phone,84% of consumers with smart phone searches for local information and

after search they shop online (31%), goes to store (57%)

92% of Turkish smart phone users are aware of mobile marketing, mobile marketing is realized

while searching (40%),while watching videos. (34%)

84% of Turkish smart phone users searches for local information, after search;

to visit a website (44%) to get the phone number (39%) to shop online (31%) to shop from a store (29%)to visit the store (28%)

Only 19% shop online via smart phone and 40% of those, shops every month on smart phone

Those who does not shop on smart phone has a barrier of

the preference of pc (65%) unsecurity (29%)

Source:Our Mobile Market Survey Turkey 2011http://www.thinkwithgoogle.com

QR Code is just a smarter barcode

Barcode has a linear one dimensional codes

up to 20 numerical digit

A sophisticated & smart 2 dimensional

matrix barcode that can hold thousands

of information

All UL products have barcode, why not a QR Code?

UL will utilize greatest enabler of change ,the digital platform

via QR Code to craft brands for life

Increase Penetration

Social connectivity

& Engagement

Recommendation

Hightened Loyalty

EducateConsumers

Increase the awareness of new launches

EducateConsumers

Tell the product benefits

Increase Trial

HigherRepeater

Rate

A QR Code will be the link to offline to online marketing

QR code on pack links to a tab in web site

of the brand

Our agenda will drive the QR Code Agenda

PRODUCT INFORMATION

Like it!Facebook content,

game link

New campaign launch,

TVC,New news

Variant Information,

Product Benefits,Value Equation,

Usage Recommendation

CAMPAIGNAWARENESS FACEBOOK

Where: Sampling

POP/MMR

Grupanya/Hepsi Burada

Migros shelf execution

Sanal Market/Hepsi

Burada optional

ONLINESHOPPING SAMPLING

OKK

OTHER

Product InformationShop online when ran

outGet engaged with social

mediaTVC

Recommendation

Where would QR Codes be used?

AT HOME

Product InformationGet discounts

Get engaged with social media

New campaignSampling

Recommendation

Connect augmented reality

New campaignGet engaged with social

mediaSampling

TVC

IN STORE

OOH

Some ideas to attract consumer for QR Code

QR Code shaped as Yumoş or

QR Code scanning to shoot a photo with Yumoş

Augmented Reality3D Angels Falling

Making QR Code in store By passing thru a QR code

sticker