QLB Marketing Insights Nov1 2016

Your Strategic Sales Partner

QLB MARKETING INSIGHTS

Copyright QLB Marketing Insights

About Us QLB Marketing Insights is a premium Demand generation services backed by 30 years of

aggregate experience in sales, market research and digital marketing experience. QLB

clearly brings in its USP as an end to end strategic Sales partner in optimizing your sales ROI

through any campaign you plan. Apart from having sales leaders, serial entrepreneurs,

technocrats, strategists on their advisory board, QLB has Neo Kinetic its investing and

management partner.

About Neo Kinetic

Neo Kinetic has been operating for over a decade in India as a Software Consulting and

Development and had started its journey with Large to medium sized IT and Financial services

companies. Having Served more than 100 clients in the UK, US and India providing them with

high-quality, knowledge based services & technology driven solutions that help increase sales,

increase customer satisfaction & build customer loyalty through high quality data research.


Your sales team should work on prospects most likely to convert those willing to pay the right value in exchange of the unique value proposition you offer

Your CRM is full of contacts flooded by the sales teams, networking events , you just don’t know which ones and when could give you business,

Large and key accounts need pull rather than push marketing, ask us how we can make them seek you

You need to reach your clients before any of your competition and create a mind share

Your first impression needs to be impactful and every next getting you closer to the sale

Ready to launch new services or a new market, you can rely on us give you a slice of the market before you deploy

Customer Imperatives


Demand Generation Lead Nurturing

Sales Enablement

Services Value Chain

Event marketing Email campaigns Webinar Marketing Content Marketing Social Media PPC ( Pay Per Click) Campaign

Content Marketing Social Media Marketing ORM White Paper Syndication Telemarketing Email Marketing

B2B Appointment Setting Account based Marketing Sales Coaching Channel Marketing Programs


Services Lead Generation

Contact Discovery White Paper Syndication Email Marketing Event Marketing Website Lead Generation Social Media Network Building PPC And Paid Campaign

B2B Appointment Setting

Introduction Meeting Product Demonstration Networking Meeting CXO Meeting Consulting meeting Bespoke Event registration Key stake holder meetings Booth Meetings Webinar Appointments

Lead Nurturing

Email Campaign Newsletters Blogging Content Management Online Reputation Management Engagement Enhancements on Social Media Key Account Management

List Building Database Audit De-cluttering Condensation Verification Appending

Database Enhancement

White Space Analysis Account Mapping Competition Profiling Sales Intelligence Marketing Support Key Account Based Marketing Campaigns

Account Based Marketing

Market Growth Acquisition CXO Surveys Channel Planning And Studies Customer Analysis Competition Insights

Market research


1. Placement of the Purchase Order

2.The Phone and E mail campaign can start off in 2

weeks

3. Kick off meeting - stakeholder-campaign details , Customer need, FBV features, benefits

Value . personas, challenges

4 Account Mapping, Contact List Enrichment, Research,

Social media profile

5. Scripting of Email , Phone script, building on your database and supporting

collaterals, buisness cases

6 . Product Training and Simulation calls: As soon of script approval ,

mock calls begins

7.LeadbByLeads campaign starts: actual calling begins

8.Lead nurturing :across the accounts through re marketing until they are sales ready. Concall with product teams will be used to qualify and

enhance the lead

9. Appointment setting with the team when sales ready

10. Weekly monthly progress report

Our Process


Dir

ect

Events

Webinars

Outbound

Syndication

Sear

ch

Google

Bing

Yahoo

Baidu

Ad

vert

isin

g

Search

Social

Display

Retargeting

Co

nte

nt

PR

Blog

Website

Email

Soci

al LinkedIn

Facebook

Twitter

Seamless Communication

• Custom designed, Integrated Outcome based campaigns

• Accountability of overall ROI

Approach to Demand Generation Multi Channel Multi Touch Point Communication


Budget

Can they value your services in

way that rewards your proposition

Authority

You can only sell to

someone who can buy

Need

Identify a strong compelling

reason to buy

Timeline

Should match the resilience of your Sales

cycle

What is paying power ?

Who else is involved in the decision making process ?

Why do you think you need ?

When do you need to execute the decision , project timelines ?

Decision maker Ratifier Influencer

Less than 3 / 6 month

Business initiatives Strategic goals Bottlenecks Policy Productivity hindrance

What is a Lead ? BANT Qualification

Out sourcing budget IT Budget Cost per seat


•One research analyst desk for every 5 lead generators

Research Driven Customer Oriented lead base targeting

•Team leaders with domain based field sales experience from solution selling high value industries

Seasoned Sales personnel and extended marketing team

• In house content strategists and LOB heads with extensive marketing and DM experience

Seamless Brand Communication

•Quality checks and use of sales automation tool and auto reports

Standardisation of Sales process and Reports

Value Proposition QLB Approach


Reduced Cost

of Client Acqusition

Perennial

Healthy Sales Funnel

Process Driven Sales Engine

Value Proposition Client Benefits

Created a new Marketing Database of 30,000 new contacts across Europe that increased their email response by 15%

Hi-tech Manufacturing

Leading Exhibition In UK

ERP, BI Analytics

IT/ ITeS

Publishing

30 appointments across 4 major industries in 3 months

Build a Social Media LinkedIn, network of 300 carefully researched Contacts in NAM and on going engagement through multi channels

Cloud. SAS, PAS Consulting

Engaged with 200 relevant clients resulting in 10 Highly qualified leads

2 months

Visitor foot fall increased from 7500 to 11000 over last year with our data appending and cleansing services

Training

Provided two Training batches for Vocational Training by pitching to Product heads of various fortune 500 companies in 2 months

Bespoke

Events


Why Us?

Thank You Group Headquarters & India Office 5th Floor Business Park Chincholi Naka, SV Road Malad West Mumbai 400 063 Tel: 0091 22 612 78722/26

[email protected] 9833891394 QLB Office: 505, Himalaya House Fatimanagar, Pune Solapur Highway Opp Renault Show room Pune 411040 Tel 020-67086154


mailto:[email protected]

mailto:[email protected]

Documents

QLB Marketing Insights Nov1 2016