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CONTENTSWhere Do We Start?
qbichotels.com
QBIC WHO? / 04Our Kind Of People / 04
NUTSHELL / 06Let Us Be Brief / 04
DESIGN & ETHOS / 08Designed For The Future / 04
LONDON CITY42 Adler Street
LondonE1 1EE
@QbicLondon
10 / LEAN OPERATIONS10 / Treat ‘em Lean, Keep ‘em Keen
12 / CASE STUDY12 / Adler Street Success
14 / NEEDS MUST14 / Our Requirements
AMSTERDAM WTCMathijs Vermeulenpad 1 1077 XX Amsterdam The Netherlands
@QbicAmsWTC
4 5
I am completely wowed by the whole project
Alex Polizzi (Hotel Inspector)
A deliciouslydifferent concept,
Qbic is a new kind ofurban hotel that refuses to bow down to urban hotel
convention. It’s bright, chic, futuristic, very affordable
and very now”London Business Matters
If this is the future of budget
city-centre hotels, then we’re in
The Sunday Times
QBIC WHO?Our Kind Of People
Qbic Hotelrepresents a
step change inthe world of hospitality
Wallpaper Magazine
You May Recognise Us From Such Titles As...
96%Net Promoter Score
100%Of our guests always
travel with a smart phone
93%Of our guests are
under 45
59%Of our guests care & are influenced by our
green credentials
76
NUTSHELLLet Us Be Brief
LANDLORD BENEFITS
VALUE MULTIPLIERFor the local area, through the increase of
traffic, building regeneration, on trend F and B offer and community engagement
DEBT FREE BALANCE SHEETCash generative, backed by Bridges Ventures
who have numerous successful hospitality exits behind them including The Hoxton
LOW RISK, HIGH YIELDOur proven model allows us to deliver attractive yields, our growth plans will
strengthen our covenant and through this an opportunity for above market capital growth
PROFIT MAXIMISATION
2/3 THE COST, 1/2 THE TIMEUsing our patented Qbi build system we can create a hotel more quickly and more cost effectively than a standard build
60% GOPVia a lean operating model which allows us to deliver higher yields to all parties in the value chain. This is an industry leading statistic
REVPAR + 10%RevPars are consistently above competitor set driven by high demand / occupancy
With 2 successful sites already under our belt, its an exciting time to get on board with Qbic Hotels
98
DESIGN & ETHOSDesigned For The Future Our vision is to create a memorable hotel experience through
the use of quirky design and connections with our community
QBIThe Qbi is a patented aluminium pod prefabricated off site which contains everything needed for a fully functioning hotel room. Each part can be brought through a door making it ideal for adaptive re-use, or new build alike. Using our patented technique we can go from shell to fully function-ing hotel room in 6 hours. Think Meccano for grown ups!
WE ARE GREENOur sites are built and operated to the highest Eco-friendly cre-dentials. We have achieved the highest achievable BREEAM sta-tus for our London site and nu-merous operational accolades. This doesn’t just make us feel all fuzzy, it contributes to our lean operating style and is valued by planners and building owners alike.
QUIRKYWe use local innovative design-ers to create a refreshingly different interior design that is authentically unique and loved by consumers and media like
LOCALProviding our guests with the best access to our local sur-roundings is important to us. We like to think that by connecting our guests with restaurants, cafés, and interesting activities within our hotel vicinity that we become the local heroes. So to make it easier for guests to access rele-vant advice we created QbicHQ, an online guide fuelled by our roaming reporters that can be used on any device connected to the internet as well as via a large touch screen in the lobby or on the TV’s in the rooms.
1110
LEAN OPERATIONSTreat ‘em Lean, Keep ‘em Keen We focus on areas that ensure we are able to adhere to our
lean operating model
TECHNOLOGYWe use technology effectively to minimise operational costs. Our systems are effective enough for us to run with the leanest team possible and still receive con-tinuous praise for the level and friendliness of our staff.
FLOOR AREAWith our next generation Qbi we are able to fit a fully featured hotel room into a much smaller floor plate 16 – 18m². This allows us to put up to double the amount of rooms in the same building as a comparable operator, giving higher returns without compro-mising customer satisfaction.
We spend less per room night sold than any of our competitors with smart marketing and reve-nue management techniques.
QUINTESSENTIALSOur 5 best in class basics that any hotel should do but so of-ten doesn’t. By stripping out the things that people don’t need, such as room service and majoring on the features that people want most, we are able to move much of our expenditure to achieve this to the Capex line and away from the GOP, making our product not only more highly rated, but much leaner to op-erate in the long term.
FAST & FREE WiFiHigh Speed WiFi - free through-
out all of our hotels all of the time. Oh, and free tea and cof-
fee to go with it
RAIN SHOWERAn excellent rainhead shower
that mixes water with air to give a great experience while reduc-ing water use, plus eco-friendly but luxurious toiletries and big
fluffy towels
GREAT SERVICEIt’s a no-brainer in our world,
our team makes every effort to go beyond the call of duty, and they always do it with an actual
genuine smile
SQUEAKY CLEANCleaner than clean - no awk-ward corners and no forgotten dust, a specialist floor, movable bed, and upgraded cleaning schedule mean that our rooms remain super spotless at all times
SUPER COMFY BEDAn excellent bed - large, organ-ic, deeply comfortable and with lots of pillows. We consistently provide a perfect nights sleep
LOW COST OF SALES
12 13
CASE STUDYAdler Street Success Don’t take our word for it, the awards achieved within
our fi rst year say it all
ADLER STREET NUMBERS GIA excl basement
Number of rooms
Refurbishment costs
F&B / Lounge Area
Project time
Average occupancy fi rst 12 months
RevPar fi rst 12 months
CONVERSION43,000ft²
172
£7.5 Mil
60 Covers
7 Months
89.9%
£82.93
Rolling 12 Month RevPar
£75.00
£78.75
£82.50
£86.25
£90.00
RevPar
Mar-15Feb-15Jan-15Dec-14Nov-14Oct-14
14 15
NEEDS MUSTOur Requirements We are primarily focused on London where we would like to
add a further 9 sites to those open and in the pipeline. We are also looking for a further 10 sites across the rest of Europe
within the next 3 years
• Within 10 minutes walk of a transport hub
• 30,000 – 70,000 ft2 GIFA
• Existing or Potential C1 Use
• Turnkey or Refurbishment
• Freehold / Leasehold
• Existing Hotel sites in need of cost effective turn-around or• office buildings needing regeneration are of particular interest
LONDONZones 1 & 2
We are particularly interested in areas of regeneration
UKBrighton
BristolCardiff
EdinburghGlasgow
ManchesterNewcastle
EUROPEParisRomeAmsterdamBarcelonaMilanDublin
16
Dominic MayesProperty Director
If you have a site that’s crying out for a top quality operator please contact our development team
[email protected] 0776 9974 820
42 Adler StreetLondonE1 1EE