Qatar 2022

Style GuideStyle GuideStyle GuideFIFA World Cup

Qatar 2022

FIFA World CupStyle GuideStyle Guide

Qatar 2022

Client ProfileDevelop the game. Touch the world. Build a better future.

FIFA is an International Football Community based in ZürichFIFA consists of 270 million mem-bers with an objective to build a better future for the world through the popularity of the gameMission: “For the game. For the world”Values: Authenticity, unity, integrity.Target Audience: Sports fans 18-54

Industry: SportsStrengths: We know our audience & they know us as the governing body of soccer.Services: TV and Online live broadcasts of an international soccer competition.Tone: Nonthreatening, kinetic feel, primary colors, emphasizing unity and teamworkNiche: Soccer!

Creative BriefQatar 2022 World Cup. Prepared by Kelsey Boyle & Taylor Splane

Qatar is a Middle Eastern country adjacent to Saudi Arabia.The World Cup is arguably one of the largest organized sporting events in the entire worldOur objective is to promote the world cup and fairly represent the host country.

Target Audience: Soccer fansVisual Appearance: Kinetic, Worldly, NationalismTaglines: For the Game. For the World.Call to Action: See the greatest spectacle in sports! Visit Qatar!

SWOT Analysis

Winter Olympics may be held in the same regionCivil unrest in the Middle East & Arabian Peninsula.Inclimate weather: heat waves, sand storms, or terrorist threats.

StrengthsEnormous following of national soccer teamsInterest in the regionNeed for diplomacyBeckoning area for tourism development.

FIFA is the only international soccer organizationThe world cup is the most presti-gious sporting event in history.

WeaknessesThe region Qatar is located in is seen to many as inhospitable.Qatar is not a household name; most people couldn’t point it out on a map.

Opportunities Threats

Expanded Target Market

Charles Hipp

24 Years OldMaleMunich, Germany60K per yearUpper ClassAccountant; Soccer Referee on weekends

College EducatedSingleHobbies: Tennis, Soccer, running with dog, reading, watching movies. Charles is also a closet foodie on the weekends

Mood BoardImages Textures

Competitor Analysis

Qatar 2022

Winter Olympics 2022Host city will be elected July 31, 2015 in Kuala Lampur.So far 6 bids are confirmedThe biggest threat of those is Almaty, Kazakhstan

Beyond that minute possibility, there are no real competitors. We are the leading organizer of international soccer Competitions and are recog-nized as such.

C:13M:26Y: 100K:0

R:225G:182B:18

C:50M:30Y: 7K:0

R:131G:159K:199

C:0M:0Y:0K:0

C:100M:86Y:29K:15

R:254G:252B:253

R:21G:58B:113

HEX# debd00 HEX# 80b3ed

HEX# 0024b5 HEX# fefcfd

C:3M:8Y: 99K:0

R:253G:225B:13

C:15M:97Y: 99K:5

R:200G:42K:39

C:98M:74Y: 24K:8

C:75M:15Y:100K:3

R:17G:79B:130

R:73G:156B:42

HEX# f7eb03 HEX# ce0702

HEX# 3ed200 HEX# 053db2

C:40M:97Y: 54K:39

R: 112G:25B:60

C:0M:32Y: 93K:0

R:254G:182K:44

C:76M:36Y: 13K:0

C:0M:0Y: 0K:0

R:571G:138B:183

R:255G:255B:255

HEX# 5d0548 HEX# ffad12

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C:33M:90Y: 100K:46

R:111G:30B:3

C:73M:32Y: 21K:0

R:68G:143K:175

C:4M:30Y:76K:0

C:25M:59Y:100K:10

R:244G:184B:88

R:177G:110B:29

HEX# 5c0e00 HEX# 45adc9

HEX# ac5e00 HEX# f5b33d

Option 1 Option 2

Option 3 Option 4

Abadi MT Condensed LightSize 22Weight: Regular

Bernard MT CondensedSize 30Weight: Regular

Option 2

Bauer Bodini Std 2Size 28

Weight: BlackCopperplate

Size 18Weight: Light

CapitalsSize 28; regularAvenir LT StdSize: 18Weight: 65 Medium

American TypewriterSize 18

Weight: Regular

Century GothicSize 28

Weight: Bold

Option 1

Option 3 Option 4

Option 1 Option 2

Option 3

Option 4

Style Guide

Hex # 5c0e00

Hex # 45adc9

Hex # ac5e00

Hex # f5b33d

color palate type set logo design

HeaderBernard MT Condensed

Size 30Weight: Regular

Text/SubheadAbadi MT Condensed

LightSize 22

Weight: Regular

Mediabusiness card

men’s wallet

iPhone case

ladie’s handbag

Closing ParagraphUsing the principles of graphic design, we have created this brand-ing book to market the FIFA World Cup 2022 in Qatar. As one of the world’s largest sporting events, the 2022 World Cup will reach the thousands of people who travel to Qatar, and those who experience the competition in the comfort of their own home. We have branded this event as the leading international soccer competition using the col-ors and moods are reflective of the host country, Qatar, and the sport, soccer. We have tried to portray the key values of soccer competitions: teamwork, unity, and responsibility in the soccer community, using the mission of FIFA, “For the Game, For the World”We hope you enjoy. Kelsey Boyle & Taylor Splane