Upload
viewpointr
View
261
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
What Do People Ask Their Social Networks, and Why?
A Survey Study of Status Message Q&A Behavior
Based on findings from Microsoft Research: Morris, M.R., Teevan, J., and Panovich, K.
What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior.
Proceedings of CHI 2010, 1739-1748.
with Viewpointr Highlights
| Proceedings of CHI 2010, 1739-1748.
Asking Social Networks vs Individuals
“ ”Questions posed to the social network received more answers, but those targeted to individuals received in-depth answers.
2
Highlight 1
Target individuals
Ask your social network
Viewpointr allows youto leverageboth yoursocial network &target individuals.
| Proceedings of CHI 2010, 1739-1748.
A mixture of both intrinsic factors (e.g. perceived ownership of information, gratitude) and extrinsic factors (e.g. reputation systems, monetary payments) motivate Q&A site users to answer questions.
Factors that Motivate Users to Answer Questions
“”
3
Highlight 2
The act of pressing the “help” button in itself is a form of committing to help the people you care about most.
Viewpointr is centered around giving and getting help.
| Proceedings of CHI 2010, 1739-1748.
Intrinsic motivations, such as visibility of expertise and the feeling of making a unique contribution, influence participation in such systems.
Expertise Contributes to Participation
“”
4
Highlight 3
Viewpointr tracks influence in terms of the types of people you and your friends can put each other in touch with.
Viewpointr tracks your influence (coming soon).
| Proceedings of CHI 2010, 1739-1748.
The audience of potential answerers is much smaller on a social networking site than on a Q&A site, since it consists of only the direct contacts of the asker rather than an entire community or the internet at large.
Community of Potential Answerers
“”
5
Highlight 4Viewpointr provides you with a network of helpers.
Your helpers
| Proceedings of CHI 2010, 1739-1748.
Breakdown of question types for the 249 example questions survey respondents had asked their networks.
Breakdown of Question Types
“ ”
6
Highlight 551% of all questions require more of a discussion vs. just a one-time answer.
Recommendation29%
Opinion22%
Factual Knowledge17%
Rhetorical14%
Invitation9%
Favor4%
Social Connection3%
Offer1%
| Proceedings of CHI 2010, 1739-1748.
Breakdown of question topics for the 249 example questions survey respondents had asked their networks.
Breakdown of Question Topics
“ ”
7
Highlight 6For the top 4 topics, your first helpers on Viewpointr have got you covered :)
Technology29%
Entertainment17%
Home & Family12%
Professional11%
Places8%
Restaurants6%
Current Events5%
Shopping5%
Ethics & Philosophy2%
Misc.5%
| Proceedings of CHI 2010, 1739-1748.
Survey respondents’ motivations for asking their social network rather than conducting a Web search.
Motivations for Asking Social Networks
“ ”
8
Highlight 7The top 4 motiva-tions is why there is a need for Viewpointr!
Trust20%
Subjective18%
Belief search engine would not work12%
Specific audience12%
Connect socially10%
Answer speed5%
Context4%
Failed search4%
Easy4%
Answer quality, No harm, Fun, Non-urgent9%
| Proceedings of CHI 2010, 1739-1748.
Reported motivations for answering questions seen in network members’ status messages (out of 408 responses).
Motivations for Answering Questions
“ ”
9
Highlight 8
Altruism is what Viewpointr is all about.
Altruism25%
Expertise22%
Properties of question10%
Nature of relationship9%
Connect socially9%
Free time8%
Social capital7%
Obligation4%
Humor3%
Ego2%
| Proceedings of CHI 2010, 1739-1748.
Search Algorithms vs Personalization
“ ”Personalized search algorithms cannot yet achieve the same degree of personalization as a close friend.
10
Highlight 9With Viewpointr, your helpers determine the best friend to help.
vs
Based on algorithmBased on friendrecommendations
| Proceedings of CHI 2010, 1739-1748.
Conclusion
Based on this empirical research of general Q&A behavior...
11
is the easiest way to give help and get help.