Q3 2011 (WM Weeks 27-39). 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 16 - 32 SSO Shipping: Week 27 12oz Packaged Candy

Q3 2011 (WM Weeks 27-39)

4th Quarter 2008Grocery / Market ManagerNovember-January 2008

Program: Wks 16 - 32SSO Shipping: Week 27

12oz Packaged Candy Items 132551 Heath 103703 Hugs103672 York Miniatures 179963 Dark Kisses163676 Kisses Air Delights 103637 Kisses w/Almonds103649 Hershey Miniatures 188890 Special Dark Minis103665 Rolo Miniatures 103658 Reese’s Miniatures103610 Hershey Kisses 166388 Reeses Pieces 163468 Kit Kat Minis 153270 Reeses White Minis169459 Hershey’s CNC 128462 Kisses CNC130647 Rese/Kiss/Rolo/Trio

CPC Performance thru week 24:• Over last 4 weeks, CPC was +2.4% vs. LY • Over last 4 weeks, the top 3 CPC items are:

•Kisses 12 oz.•Reese Minis 12 oz.•Miniatures 12 oz.

MERCHANDISING• Grocery Action Alley Grocery End Cap• Cartrail Front End Cap

2/$5 Packaged Candy Rollback


Program: Weeks 1 – 31SSO Shipping: Week 29

Items 155031 Mounds 8pk155024 Almond Joy 8pk155038 Milk 8pk154957 Kit Kat 8pk194513 Reese’s FastBreak 8pk154876 Reese’s Peanut Butter Cups 8pk188791 York 8pk161521 NEW Special Dark 8pk

CYTD 8-pack Performance• 8 pk POS at Walmart avg. $3M / Week• Stores averaging $795 / store / wk in POS

MERCHANDISING• Action Alley• Cartrail• Grocery End Caps• Checkstand End Caps• Electronics

$1 8-packs EDLP


$1.50 Twizzlers RollbackProgram: Wks 1-30SSO Shipping: Week 28 (1/2 Pallets)

Items133937 Twizzler Rainbow191718 Twizzler Licorice101056 Twizzler Strawberry164006 Twizzler Cherry Bites106925 Cherry Pull-n-Peel161205 Twizzler Sweet-n-Sour

Twizzler Performance• Strawberry Twizzler is the #3 best selling Hershey item at WM over the past 13 weeks, +30% vs. LY• Stores averaging $177 in POS over past 4 weeks

Merchandising•Cartrail• Action Alley Stackbase• Grocery End Cap• Front End EC• Electronics (Family Movie Night)

Two NEW Items!

426999 Twizzler Chocolate525683 Twizzler Sweet and Sour

$1.00 Off FSI

8/07/2011


Hershey S’mores Rollback

Program: Wks 14 - 32

Items162179 Hershey Milk 6-Pack163038 Hershey Almond 6-Pack141069 Kit Kat 6-Pk (New for 2011)

FSI• August 21nd Save $1 off 2 Hershey 6-packs

MerchandisingSeasonal Aisle Grocery End Cap Cartrail Action AlleyCheckout End Caps Camping


New Items Drops and Minis Instant Consumables8281157 Hershey’s Milk Chocolate Drops King Size 8281164 Reese’s Minis King Size

Drops and Minis 8 oz. Pouches160716 Hershey’s Milk Chocolate Drops 160696 Cookies n Crème Drops 160703 Reese’s Minis

Program: Weeks 1 - 52SSO’s Shipping: Weeks 27 and 30

NEW Hershey Drops & Reese Minis

CYTD Drops & Minis Performance• Drops & Minis POS at Walmart avg. $1.4M /wk• Stores averaging $380 / store / week in POS

MERCHANDISING • Grocery End Cap• Cart Rail• Front End Cap• Saddlebag Rack• Electronics

$2.00 Off FSI

9/11/2011


Program: Weeks 1 – 48C-Stock will continue to flow through week 48

Items 170713 Milk Duds 5oz134752 Whoppers 5oz170120 Good & Plenty 6oz179934 Jolly Rancher Gummies136633 Reese’s Pieces 4oz

Theater Box Performance• Last 4 wks Theater Bx POS at WM avg. $875K /wk• Top performing Stores with Front End Action Alley placement averaging over $900 per week

MERCHANDISING• Front End Action Alley/per Buyer communication• Checkout End Caps• Electronics (New Display Bin)• Seasonal Aisle• Hershey Sidekicks

$.98 Theater Boxes Yearlong EDLP

Top performing stores

Averaging $750/store/week

Three New Items !

163629 Twizzler Bites 163001 JR Fruit Chews 162991 JR Tropical Fruit


$1 King Size EDLPProgram: Weeks 1 – 35SSO Shipping: Week 28

Items Pallet Pallet / tray ctHershey King Size Bar Pallet 1,717 ct

Tray 1 Reese and Kit Kat 152 ct

Tray 2 Payday, Whatchamacallit, Alm. Joy & Heath 162 ct

Tray 3 Hershey and Zero 186 ct

Tray 4 Reese Sticks and Twizzlers 117 ct

Tray 5Drops and Minis 152 ct

COMAC • Front End Action Alley

Merchandising• Front End Action Alley• Cartrail• Action Alley

New!


Ice Breakers Gum & Mint EDLC

Program: Wks 1 – 52SSO: Week 28

Items (Qty) Tray 1 (176ct)• 8295174 IB Cool Mint Tin (48)• 8295188 IB Wintergreen Mint Tin (48)• 8283639 BreathSavers 3-Hr Spearmint (48)• 8269429 IB Sours Mint Tin (32)

Tray 2 (180ct)• 8207411 Ice Cubes Kiwi Gum (48)• 8207404 Ice Cubes Raspberry Gum (36)• 8234053 Ice Cubes Peppermint Gum (54)• 8266184 Ice Cubes Bubble Breeze Gum (42)

Gum & Mint Performance: • Ice Breaker Mints are +8.1% CYTD• Ice Breaker Gums are +70.8% CYTD

Merchandising • Front End Endcap

(near Speedy and Tobacco Aisle)

• Cartrail• Electronic Department

Tray #1

Tray #2


HERSHEY’S SYRUP RollbackRollback: Weeks 13 - 32 Pallet SSO: Week 29

Items:9270368 Chocolate BonusBonus 26oz9235987 Chocolate Bottle 24oz9251220 Special Dark Syrup 22oz9251325 Caramel Syrup 22oz9228723 Lite Syrup 22oz9254498 Strawberry Syrup 22oz

Syrup Performance: • CYTD Hershey Syrup POS is +15.8% vs. LY• Top stores with multiple display executions

averaging $850+/ store / wk in POS

FSI Support:• August 21st

$1 off 2 Syrups

MERCHANDISING:• Cartrail, Action Alley, Grocery

End Caps, Saddlerack, Dairy

Top performing stores

Averaging $850+/store/week


Back to School Snack Size Pallet

Program: Weeks 27 - 30SSO Shipping to 1,672 stores: Week 27

216ct 216ct

108ct 108ct

Total Units/Pallet: 648ct

NEW

For 2011 !Items:111768 Reese Reg. Snack Sz 10.5 oz103679 Kit Kat Reg. Snack Sz 10.78 oz128885 Hershey Milk Reg. SS 10.78 oz118511 Almond Joy Reg. SS 11.3 oz

Strategies: • SS will be executed with the other BTS pallets• Pallets to deliver Wk 27 (8/02 & 03) for

immediate execution• Goal is for 100% sell thru prior to Wave 2

delivery

FSI Support:• August 14th

$1 off when you purchase 3 Snack Size Bags

MERCHANDISING:• Cartrail, Action Alley, Grocery

End Caps, Saddlerack, DairyFSI Coupon: August 14th , $1.00 Off


Program Highlights • 100% of seasonal order delivered by week 37• 5 labor saving Hershey ready to display SS pallets • All DRC’s designed to fit Mod and Pallet executions

Strategies• 4 Snack Size pallet executions vs. 1 LY• Seasonal Mod set Tues. 9/06 (day after Labor Day)• 3 FSI’s: August 14, September 25 & October 16t• Increased Hershey National Advertising

MERCHANDISING• Action Alley • Cart Rail • Front End Action Alley• Catch the Season Wall• Grocery AA End Cap• Front End Cap

Program: Weeks 30 - 405 Shipping Waves: Weeks 30, 31, 33, 35 & 37

2011 Halloween

COMAC!COMAC!

COMAC!COMAC!


2011 Halloween Display Ready Pallets

Program: Weeks 30 – 40 SSO’s Shipping: Weeks 30, 31, 33, 35 & 37

Location: Action Alley Pallet Train- Reese & Hsy Milk Jumbo pallet- Kit Kat & Almond Joy Jumbo pallet

Location: Grocery Entry-way Pallet- Reese & Kit Kat Regular Snack Size- Directional Trees will be sent to each RSR for

placement on the pallet

All Time Greats is the #1 Halloween item for Walmart at $25M and makes up 14.5% of the total order!

COMAC!COMAC!


2011 Halloween Front End Program

Program: Weeks 31 – 40 SSO’s Shipping: Weeks 31, 33 & 35

Items • Reese’s Pumpkin 6-pks, 36 ct. DRC• Reese’s Pumpkin KS, 192 ct. PDQ’s • Theater Box PDQ’s

•Choc. Theater Box 96 units/ case•48 units Whoppers - 1 Tray•48 units Milk Duds - 1 Tray

•Non-Choc. Theater Box 96 units/ case•48 units Reese’s Pieces - 1 Tray•48 units Good n Plenty - 1 Tray

COMAC • Front End Cap weeks 31 – 40

Retail Pricing• $2.98 and $1.00

Merchandising• COMAC for Front End Endcaps

PDQ’s ship with Halloween product

FE FE COMAC!COMAC!

Documents

Q3 2011 (WM Weeks 27-39). 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 16 - 32 SSO Shipping: Week 27 12oz Packaged Candy