IBM UK 2013 Q1 Advertising Overview

© 2011 IBM Corporation2

Thought Leadership

© 2011 IBM Corporation

OO

HT

VO

nlin

eP

rint

3

Thought Leadership Q1 Messaging Plan

Paid Search Activity to Support all Campaigns

Changing

conventions

Rugby perimeterWatson

CMO

Watson

Cloud

January February March

Forward Thinker

Analytics

Lookalikes/CEC/

Predictive Maintenance

Split Second

CMO

LE Analytics

LE EIS

© 2011 IBM Corporation4

Technology Leadership

© 2011 IBM Corporation

Onl

ine

Prin

t

5

LE Q1 Messaging Plan

Paid Search Activity to Support all Campaigns

January February March

Cloud Phase 1

Cloud Phase 1

BAO Phase 1

BAO Phase 1

EIS LE

EIS LE

© 2011 IBM Corporation6

MM Q1 Messaging Plan

Paid Search Activity to Support all Campaigns

P

rin

tO

nli

ne

BAO

Cloud BAO

Vid

eo

s

(pre

ro

lls

)O

OH

(I

OD

) MM Case Ref

Tasty Data

Cloud

Rosenau

January February March

EIS Channel

EIS Channel

© 2011 IBM Corporation7

Offerings

© 2011 IBM Corporation

Off

eri

ng

s

ba

nn

ers

&

lan

din

g p

ag

e

8

Non Intel Q1 Messaging Plan

Paid Search Activity to Support all Campaigns

Sterling Connect

SmartCloud Enterprise

Storwize

January February March

ES Storage

© 2011 IBM Corporation

Onl

ine

Prin

t

9

Intel Q1 Messaging Plan

Paid Search Activity to Support all Campaigns

January February March

LE/MM Flex System:

ES System x

“Flexibility”

LE/MM Flex System: ES System x

“Flexibility”

System X Resiliency

System X Resiliency

© 2011 IBM Corporation10