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Q1 2013 | SUMMARY ASIA
China India Korea Malaysia Philippines KSA Thailand Taiwan Vietnam
FMCG Total 10.7% 6.7% 6.2% 5.0% 5% 6.1% 9.8% 10% 13.84%
Food 10.8% 4.9% 6.6% 3.0% 4% 5.2% 7.2% 13% 8.93%
Beverages 12.8% 9.8% 8.4% 6.3% 7% 8.1% 11.7% 12% 16.78%
Dairy Products 10.8% 7.1% 5.1% 5.1% 3% 4.4% 8.4% 11% 15.07%
Home Care 9.4% 10.8% 2.4% 5.7% 6% 10.1% 10.4% 5% 15.76%
Personal Care 10.6% 7.6% 8.8% 8.0% 5% 5.9% 11.1% 7% 15.15%
Growth ≤ -0.5% -0.5% < Growth ≤ 5% Growth > 5%
#SpendingSlowdown Although still growing, FMCG faces a slowdown in most countries; inflation eases too.
#InclusiveGrowth Pattern of growth displays a faster pace for low income households. Inclusiveness should be seen as an essential ingredient of any successful growth strategy.
#EmergingChannels CVS in Thailand and Taiwan, e-commerce in China and South Korea.
#Top10Asia Most chosen consumer brands in Asia are Colgate, Lifebuoy, Nescafé, Pantene, Lux, Surf, Maggi, Pepsodent, Tide and Ajinomoto according to Brand Footprint 2013 ranking.
% Value Change FMCG – MAT Q1 2013 vs. Year ago
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ASIA IN 10 CLICKSClick on each country to display or hide Insights
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CHINASOUTH KOREA
PHILIPPINESMALAYSIA
THAILAND
TAIWANVIETNAM
#EasedPricePressure Inflation is down as domestic consumption struggled to rebound. #FMCGSlowDown Despite the steady two-digit growth, Vietnam FMCG market shows signals of a slow-down in long term.#TetSpendingSpree Beverages and Confectionery are the favored sectors during the Lunar New Year season.
#TheNewModernTrade nowadays is defined as online versus offline#FreshInsights Internet sales gaining competitive edge with fresh foods.#BoP Low income households´FMCG consumption at low pace of growth
#RiseinMarch CPI contributed to the strong FMCG value growth in Q1.#OrganicChoices increase of green products for categories including detergent & oral care.#RetailerFierceCompetition with Hyper sandwiched between PX & CVS, struggling to fight their unique offerings.
#BiggerBeverage Beverage gains faster among FMCG segments.#StillTraditional Traditional trade captures majority of FMCG expenditure.#InclusiveGrowth Class E continues to expand consumption by 11.7%...an effect of the elections?
INDIA
#ConsumptionSlowDown FMCG value growth in Q1´13 desaccelerated from 14.7% to 8.4% versus last year.#TopRetailer RT-Mart grew its lead over Wal-Mart Group, reported 6.9% share of total modern trade.#RisingChannel E-commerce continues growing in Q1, particularly in key cities reaching 3.4% FMCG share.
SAUDI ARABIA
#InflationIsDown Drop through Q1`13 and stands at 4.9%.#SlowerPace Spending on packaged goods witnesses a soft slow down, mainly in Personal Care and Beverages.#TheGrowthEngine Small towns & rural drive FMCG growth.
#ConsumerConfidenceUp Improvement of consumption, investment, exports and tourism plus a new minimum wage that helps increase purchasing power.#TopRisers Warmer weather help categories boost: RTD Tea, Tea and Ice-cream.#ChannelShift CVS store openings from 7-Eleven and Tesco Express and new CVS chain Max Value affecting Hypers and Supers.
#Slowdown FMCG grows 6% compared to 12% one year ago. Food sector drive the slower pace.#MiddleClass evident transition from bulk shopping to smaller trip size.#HealthierOptions Breakfast Cereals and Juices are the fastest growing categories in KSA
Details per country: click here
#FunctionVsFragrance Powder & Liquid Detergent both have distinctive traits that drives growth amongst ethnic groups.#LookingSharp Grooming products of Deodorant, Face Moisturiser, Mouth Rinse are on the rise! #ItsCNYTradition Chinese Households lean towards their Traditional Asian Drinks for CNY Celebration.
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Asia
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AsiaVNVNTWTWTHTHKSAKSAPHPHMYMYKRKRININChinaChina
Source: Brand Footprint Ranking 2013
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Asia
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AsiaVNVNTWTWTHTHKSAKSAPHPHMYMYKRKRCNCNIndiaIndia
Source: Brand Footprint Ranking 2013
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Asia
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AsiaVNVNTWTWTHTHKSAKSAPHPHMYMYININCNCN
Source: Brand Footprint Ranking 2013
South Korea
South Korea
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Asia
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AsiaVNVNTWTWTHTHKSAKSAPHPHKRKRININCNCNMalaysiaMalaysia
Source: Brand Footprint Ranking 2013
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Asia
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AsiaMYMYKRKRININ VNVNTWTWTHTHKSAKSACNCN
Source: Brand Footprint Ranking 2013
PhilippinesPhilippines
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Asia
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AsiaVNVNTWTWTHTHPHPH
Source: Brand Footprint Ranking 2013
Kingdom Saudi Arabia
Kingdom Saudi Arabia
MYMYKRKRININCNCN
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Asia
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AsiaKSAKSAPHPHMYMYKRKRININ VNVNTWTWCNCNThailandThailand
Source: Brand Footprint Ranking 2013
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Asia
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AsiaVNVNTHTHTaiwanTaiwan
Source: Brand Footprint Ranking 2013
KSAKSAPHPHMYMYKRKRININCNCN
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Asia
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AsiaTWTW
Source: Brand Footprint Ranking 2013
VietnamVietnamTHTHKSAKSAPHPHMYMYKRKRININCNCN
ASIA | KEY INDICATORS
CN IN ID KR MY
GDP Growth in 2013 8.0% 5.7% 6.3% 2.8% 5.1%
2013 Inflation (CPI %) 3.1% 10.0% 6.0% 2.8% 2.2%
Avg. Household Spend per year on FMCG 1,115 USD 228 USD 750 USD 1,590 USD 969 USD
Annual Purchase frequency (FMCG) 90 times 338 times 425 times 112 times 108 times
Average Household Size 2.8 members 4.9 members 3.9 members 2.8 members 4.5 members
PH KSA TW TH VN
GDP Growth in 2013 6.0% 4.4% 3.0% 5.9% 5.2%
2013 Inflation (CPI %) 3.7% 3.6% 2.1% 3.8% 8.2%
Avg. Household Spend per year on FMCG 725 USD 2,099 USD 1,404 USD 597 USD 654 USD
Annual Purchase frequency (FMCG) 357 times 214 times 101 times 211 times 168 times
Average Household Size 5 members 5.8 members 2.8 members 3 members 4.6 members
Sources: IMF, National Bureau of Statistics of China, Trading economics, India Ministry of statistics & Programme Implementation, Central Statistic Bureau Indonesia, Bank of Korea, Statistics.gov.my, Department of Statistics Malaysia, Bank Negara Malaysia, www.nscb.gov.ph, National Statistical Coordination Board, NESDB, Bank of Thailand, General Statistics Office of Vietnam, Saudi Arabian Monetary Agency, Taiwan Department of Statistics , www.imf.org
www.brandfootprint-ranking.com