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QUINTA DA LAGOALVA BRAND OVERVIEW

Q UINTA DA L AGOALVA B RAND O VERVIEW. Building The Brand: Selling Points: VR Tejo Quinta da Lagoalva was founded in 1991 by Isabel Campilho on the estate

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Page 1: Q UINTA DA L AGOALVA B RAND O VERVIEW. Building The Brand: Selling Points: VR Tejo Quinta da Lagoalva was founded in 1991 by Isabel Campilho on the estate

QUINTA DA LAGOALVABRAND OVERVIEW

Page 2: Q UINTA DA L AGOALVA B RAND O VERVIEW. Building The Brand: Selling Points: VR Tejo Quinta da Lagoalva was founded in 1991 by Isabel Campilho on the estate

Building The Brand:Selling Points:

VR Tejo Quinta da Lagoalva was founded in 1991 by Isabel Campilho on the estate where her family has lived since the 1700s. Located in the municipality of Alpiarça in the Ribatejo region. A true modern farm. The estate stretches along the south bank of the Tagus River for 5,000 hectares, planted with vines, olive groves, and cork trees. They also raise sheep, bulls, heifers, and horses.

Essence: A seamless blend of old and new world, producing a lively expression of the Tejo from a family-owned working farm at excellent prices.

Prioritize: 1. Espirito White (S)2. Espirito Red (S)

1. Lagoalva gained a reputation in the 19th century for its olives, cork, and Lusitano horses, all of which are still raised today on a working farm

2. The Campilhos have an extensive antique carriage collection, one of which appears on the Espirito labels

3. High value - Target mid-sized/large wine shops (stack) and BTG at Mediterranean/tapas/wine bar on premise

4. ~16,000 cases made per year

Winemaker/Manager Diogo Campillho

1. Value oriented product line2. Sandy clay soil3. Minimal pesticides and herbicides are used4. Oenological influences are based on the new world

model utilizing his experiences working for 3 years at an Australian winery

5. “Lagoalva” refers to the beautiful white pond on the estate

Campilho Estate

Page 3: Q UINTA DA L AGOALVA B RAND O VERVIEW. Building The Brand: Selling Points: VR Tejo Quinta da Lagoalva was founded in 1991 by Isabel Campilho on the estate

Available POS: Brochure, Sell Sheet, Shelf TalkerSecondary and Special Opportunity: De Cima Alfronchiero, Late Harvest Gewurtz/Riesling

Distribution Channel On Premise: 30% Off Premise: 70%

On Premise: 30% Off Premise: 70%

Varietal Composition 25% Sauvignon Blanc, 20% Alvarinho, 20% Verdelho, 20% Fernao Pires, 15% Arinto No Oak

50% Casteloa, 50% Touriga Nacional6 mos French oak (2-4 yo)

Competitive Set JM Fonseca Periquita Branco (Palm Bay)

JM Fonseca Periquita (Palm Bay), Ciconia (Tri-Vin), Monte Velho (Aidil), Cabriz (Aidil)

PricingSRP: $10.99 Min. SRP: $8.99 BTG: $8.00 Wine List: $20-$25

SRP: $10.99 Min. SRP: $8.99 BTG: $8.00 Wine List: $20-$25

WL Categories WL Categories: Portugal, Iberia, Tejo, International Whites List As: Quinta da Lagoalva Espirito Branco, Tejo VR, Portugal

WL Categories: Portugal, Iberia, Tejo, International Reds List As: Quinta da Lagoalva Espirito Tinto, Tejo VR. Portugal

Recent Press Not Available Not Available

Specifications

UPC/CS: 10098709088396 UPC/BTL: 098709088399 CS Pack: 12/750ml Dimensions: 13.78Hx10.04Wx13.58LWeight: 34.11lbs Pallet: 60 Layer: 5

UPC/CS: 10098709088389 UPC/BTL: 098709088382 CS Pack: 12/750ml Dimensions: 13.78Hx10.04Wx13.58LWeight: 33.84lbs Pallet: 60 Layer: 5

Espirito Branco Espirito Tinto