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P(x) is a vibrant community of young creative minds who create magic together. Brands, Advertising, Communication and a lot of fun, is what we are. Our Presence are in Bangalore, Cochin and Ernakulam, Kerala
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P(x) ad agencies BangaloreAddress: 95/4, Koutilya, MES Colony, 3rd Cross, Konena Agrahara, HAL Airport Arrival Gate. Phone: 080 4091 0707 Mobile:+91 9341933878 E-mail: [email protected] Website: www.pofx.in
Do we have toCHANGE
Transaction
Product
Price
Place
Promotion
People
Physical Evidence
Traditional Marketing
Relationship
Awareness
Interaction
SatisfactionCollaboration
Co-Creation
FutureBright
A lot of this change can happen through
Internet
Why Net
Net Facts
• 25% of retail stock trades now taking place on the Internet. (2008 US)
• US consumer spending on online retail purchases during 1998 holiday season is $8,200,000,000
• Bank's cost to process an in-person transaction: $1.07 Bank's cost to process an Internet transaction: $0.01
Net Predictions
• One third of the global population will use net-- by 2013
• Online purchases will become $16 trillion, by 2013.
• Checking emails and searching information using search engines are the two most popular reason cited by almost 3 in 4 urban Indians.
• Global Internet advertising will reach over $100 billion in 2013
Indian Net Users
• Users : 81,000,000• Penetration : 6.9 %• Growth in last decade : 1,520.0 %
Convergence of entertainment and communication
mediums into a hand held box
Catalyst
Virtual 2 RealityYou will be known as your online self
Future
Online Media Effectiveness
Most Powerful advertising according to US student
internet users
Internet especially social networking is great to generate word of mouth
On the Net !Smarter Kitchen
NetizenIntersections
CrowdedIntersections
Face BookBook without pages but a lot of faces
What Do they Do on FB
• Share – Video– Photos– Opinions / Links
• Communicate – Private (Messages)– Public (Discussions)
• Entertainment• Brand Pages
What's in for
P(x)
• A medium to interact with our customers• Publish new product launches / Offers• New outlet launches• Get the feedback from the customers• Get closer to the Tablet PC Generation• A brand relationship with the customer• A good PR Tool
What's in for Customers
Social Networking & Interaction
An arena to meet like minded enthusiasts
Social Network
Promos
Special Offer for fans and community members
P(x) RecipesUse of PSK products and preparation
of special recipes. These are to be published in Facebook
Customer Recipe of the Week
Customers can submit their recipes and selected will be published
Do you have a trendy Kitchen?
New kitchen trends are to be discussed through FB page
Cook & Express25000 People die every day of hunger…..
If our fans wish to support a few hungry men, we will support them with a kitchen.
Brand equity and emotional attachment created will be unimaginable. These stories will be
published online through FB & YouTube
P(x) Kitchens
Showcase your kitchen to the world with your family
What do they do on
Never Ending Tube ?
• Broadcast their videos• Share the links– Through FB or Orkut– Through Sites, Blogs & Micro Blogs
P(x) Channel AdsOld AdsDocumentaries Corporate Brand Building
P(x) Recipes Channel
• Recipe of the week:- Preparations guide• Customer Recipe:- Present your videos, you
will be online through p(x) channels and pages
Cook & Express Channel
• Real stories of customers and their Cook & Express stories with p(x) will be published through this channels
• This will be linked to FB pages and blog• Your Cook and Express story: How did you
cooked and expressed your love tour loved ones
• This will have a viral effect through net• Immense amount of word of mouth will be created– Eg: Save the tiger campaign
• ‘Prestige cares for us and society’• Emotional connection, goodwill and brand equity
will be strengthened
Cook & Express Channel Advantages
Chirping Bird
Twitter can do all the functions as FB but through a 140 character. Twitter needs help of
an external blog for better effectiveness
Blog : Baap of All Social Networking
Blog: A micro Web site that contains an online journal with reflections, comments, and often hyperlinks provided by
the writer / Entity. Usually it is a part of a website
Advantages of Blog
• A mini dynamic website• Direct posting of
unlimited text, images & videos
• Highly customizable• Improves our search
engine presence • Lot of information can
be presented
Get Directions
Google map presence of all PSKs and retailers will increase PSK visibility and customer
friendliness for the new generation
Brand creation possibility
Cook & Express your love activity: A BTL and Online media intensive activity
Recent Parallel : Aircel NDTV Save Tiger Campaign
Unconventional
THANKS
P(x) ad agencies BangaloreAddress: 95/4, Koutilya, MES Colony, 3rd Cross, Konena Agrahara, HAL Airport Arrival Gate. Phone: 080 4091 0707 Mobile:+91 9341933878 E-mail: [email protected] Website: www.pofx.in
