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PwC’s Digital Services
PwC NextLevel
PwC NextLevelYour journey is our mission.
PwC’s Digital Services
PwC NextLevelYour journey is our mission.
www.pwc.de/nextlevel
Jennifer Pudelko
NextLevelProgramme Lead Raise
The Start-up market is huge...
380.000 foundations
260unicorns worldwide
47unicorns in Europe
$56bnVC Investments worldwide
€8bnVC Investments
in Europe
PwC NextLevel
Banking
Telco Music
Hotel
Retail Taxi
CarEnergy
Video
New market players enter existing markets and affect any established company.
… and disruptive
PwC NextLevel
Start- and scale-ups are a global PwC priority and a segment with a huge untapped potential
“Build trust in society and solve important problems”
Client People Firm
We help clients grow, digitize, and increasingly with
make or buy decisions
We respond to "founding a
company" as one of the most desirable career aspirations
We strengthen our brand and are perceived as
innovation leaders
PwC NextLevel
PwC’s Digital Services
On the one hand, there are…
Start-ups have innovative technologies
and seek cooperation with corporates &
professional firms because they have
● to scale up
● challenges in recruiting qualified
employees
● tax issues
● legal issues
● issues in funding
PwC NextLevel
Early stage Exit stage
● What is the best go-to-market strategy?
● Which investor fits best for the next finance round and how do I get in contact?
● What kind of fiscal obligation does my company have?
● What do I have to take into consideration when expanding to new markets?
● How do I manage the growing number of employees?
● How do I meet the increasing reporting and compliance requirements?
● What is the best exit strategy?- IPO- Trade sale- Succession
● What are the reporting requirements?
Each stage has its distinctive challenges that need to be mastered.
Seed stage
● Which is the best legal company structure?
● What is the best seed funding for my business model?
● Which legal agreements to I have to set up with my co-founder / employees?
Growth stage
PwC NextLevel
PwC’s Digital Services
On the other hand, there are…
PwC NextLevel
Corporates, that:
● seek access to new customers
● seek access to emerging technologies
● seek access to new geographic
markets
● seek access to talent
● seek access to new industries
PwC NextLevel
… brings together the
mature and the new
economy by solving their
respective problems
PwC NextLevel
PwC’s Digital Services
Our Goal
“Bringing together both Start-ups and established companies to unlock new potential
and lift performance to the next level.”
PwC NextLevel
Early stage Exit stage
Asset based services- eValuation- Tax up
x-LoS services
Raise & Scale
x-LoS services
Raise+
Raise & Scale
x-LoS services
Seed stage
Asset based services- eValuation- Tax up
Growth stage
PwC NextLevel
PwC NextLevel serves start-ups from the seed to the exit stage.
We offer both, our traditional PwC Services...
Tax AdvisoryAuditLegal
● Choice of legal form
● Compliance and
Structuring
● Communication with
Tax authorities
● Cross-border
transactions
● Tax Due Diligence
● Financing round/exit
● Legal Due Diligence
● Compensation
structure
● Labour Law/ Visa
and Immigration
● Data Protection Law
● Distribution Law
● Audit & Review
● IFRS support
● Workshops
● Process optimization
● Operational KPIs
● Due Diligence
● Quick check business plan
● Preparation for financing
round
● Finance-mentoring
program
● Valuation
● Financial Due Diligence
● Data Analytics
● Cyber Security
● Optimization of financial
KPIsPwC NextLevel
... and our NextLevel specific Services Scale
Situation
Complication
… is an industry-focused 8 week program for high potential start-ups and our clients to bring them together for successful cooperation.
● Bringing together the elephant and the ant
● SMEs have little or no contact with start-ups● Start-ups have limited scale opportunities and need
access to corporates or investors to grow
PwC NextLevel● offers 10-12 masterclasses that prepare the start-
ups for the investor and the executive event ● helps corporates/ SMEs to connect start-ups to
identify collaborative opportunities
PwC NextLevel
First look Event
Investor Event
Program launch
Executive Event
Program close
10-12expert
masterclasses throughout
PwC NextLevel
• 8-week programme
( 1 day a week) of workshops,
topics including:
o Financial-readiness
o Legal-readiness
o Pitch coaching and deck review
o Operational/strategy
• Pitch in front of investors,
including family offices,
UHNWI, VC & CVC
• Working alongside and
supporting throughout
fundraising process
Investor
Day
Negotiation
support
Investor
Readiness
Corporates
• Difficulty with sourcing
VCs and Investors
• Open for findings and assessment of most exciting investment opportunities
Raise is a 8 week program for high potential startups to help startups get investor ready and helping them to raise funds
Early-stage companies
• Difficulty raising finance of €1m+
• Don’t know where to turn for expert advice - strategy, valuations fundraising, lagal, tax etc.
Raise+ is a tailored program on a 1:1 basis that helps you raise funds
• 4-6-week programme
o After an initial meeting, PwC experts will develop masterclasses that focus on your areas of development
o We will help you optimize your Business Plan, identify your most important KPIs
o You will benefit from our experience and strong network
… and NextLevel Raise - a program helping start-ups to raise funds
PwC NextLevel
PwC NextLevel
Our NextLevel track record in Germany
PwC’s Digital Serviceswww.pwc.de/nextlevel
PwC NextLevelYour journey is our mission.
Thank you.
