2

By Jerry Rabushka, Associate Publisher

“You have the experience, the

training, the crew, the personality,

and the patience. You have to be

able to say, ‘I am your best

choice for the job.’

Be confident, but don’t

be arrogant. Good luck!”

Putting the Pain Back Into PaintingJohn Tschohl and the folks from the Service Quality Institute send

articles that we sometimes use in The Paint Dealer. A lot of companies, he says, don’t know the true meaning of customer service. For him, it means to treat the customers like they are the most important thing in your business, because...they are. If you mess something up, give them something to compensate. Paint a door or even a room for free, do some extra touchup, buy them dinner, whatever it takes to show your customer how much their satisfaction matters to you.

He also mentioned this: you can give them something that doesn’t cost you a lot but is a great value to the customer. Showing unhappy customers how important they are to you can actually make them more loyal. They’ll rehire you and then tell their friends how you took pains to make it right. Painting that door may take an hour, not a bad investment if you get even one more job out of it.

Time is money, but sometimes you need to invest the time first before you make the money. Of course you’re not in business to lose money, but this type of customer service, says Tschohl, is how you’ll make even more money in the long run.

John sent me one of his short books, with the inscription, “these techniques really work!” To me that meant that he is confident of what he’s selling: the ideas and concepts of great customer service. We’re taught humility from day one on this earth, after all, you’re born and you get slapped. Welcome home.

When it comes to getting hired, if you don’t act like you’re very good at what you do, why should anyone hire you instead of the painting firm that promises excellent results and that they’ll make it right no matter what? You have the experience, the training, the crew, the personality, and the patience. You have to be able to say, “I am your best choice for the job.” Be confident, but don’t be arrogant. Good luck!

So after my recent mea culpa about my piano mess up, Hans insists I report that I won a national fiction writing contest. It’s kind of a big deal; it’s the third time I’ve won a contest sponsored by this organiza-tion, which no one else has ever done. I once used this particular success to tell an advertising agency I could write engagingly about its client, but the guy at the agency decided to snark at me, which brings up an issue of…

Not everyone is happy about your success. Some people just aren’t. They’re mad that they don’t have what you have. Is someone mad you won “contractor of the year” even though they didn’t enter? Someone mad your daughter won at the science fair even though they don’t have a daughter and don’t believe in science? Or even that you got the job painting the Smith house when they said Mr. Smith would never pay your price and didn’t bother showing up to discuss a bid. I have a saying: “There’s room at the top for everyone who deserves to be there.” You probably have an extension ladder, so you have a head start.

I won something else not long ago, which regular readers will know is a big deal: I re-tweeted “#PancakeDay16” at the request of Hodgson Mill and won a free box of pancake mix. Rather than email me a coupon and saying go get it yourself, they sent a box right to my door. Now that’s great customer service. TPC

PHO

TO B

Y IS

AA

C C

HER

RY

THE DAILY GRIND

SPECSL/S: 7” x 10” DOC SIZE: 7.625” x 10.5”B: 8.25” x 11” G: None

TEAMCreative: Saks Afridi Eddie Vanbloem

Acct: Brendan Cook

Prod/Traf: Janice Thor Mirsada Begic

Studio: bd

MEDIA / PRINT INFOPubs: LAWN & LANDSCAPE (DUE 2/17),

FOOD PROCESSING (DUE 2/29), THE PAINT

CONTRACTOR (DUE 2/23), EC&M (DUE 3/1) Media: Magazine

Line Screen: None

Printed: 2-10-2016 10:28 AM @ None

COLORS Cyan Magenta Yellow Black

SPT_GEN_A14201_B Client: Sprinter WO: B-SIZE

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PATH: M.P_MECHANICALS:Sprinter:SPT:GEN:A14201:SPT_GEN_A14201_B

Built to build your business.The 2016 Mercedes-Benz Sprinter Cargo Van features Best-In-Class cargo room and payload1 with towering optional interior standing heights of up to seven feet. The Sprinter’s 5'x8' load floor offers abundant room for plywood, sheetrock, and other materials, while a standard turbocharged diesel engine delivers up to 18%2 greater fuel efficiency. And, to protect your business, standard Crosswind Assist3 helps keep your vehicle on course in strong, gusting winds. To discover better ways to build your business, visit MBVans.com

©2016 Mercedes-Benz USA, LLC. *Excludes all options, taxes, title, registration, transportation charge, and dealer prep fee. 1 Based on a comparison of the Automotive News classifi cation of full-size commercial vans at time of print. 2 Fuel savings estimate of up to 18% according to FTP75 testing of engine OM651 (4-Cylinder) versus MY13 OM642 (V6). Individual mileage will vary, based on factors including vehicle load, driving style, road conditions, and fuel quality. 3 Crosswind Assist engages automatically when sensing dangerous wind gusts at highway speeds exceeding 50 mph. Performance is limited by wind severity and available traction, which snow, ice, and other conditions can affect. Always drive carefully, consistent with conditions. Feature not available on 3500 models. Options shown. Not all options available in the U.S. ALG is the industry benchmark for residual values and depreciation data, www.alg.com.

M-B BLACK CMYK 40/30/30/100

SPRINTER WORKER CARGO VAN 144", LOW ROOF, 4-CYLINDER

$32,495*THE 2016SPRINTER

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STARTING AT

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B:8.25”B:11”

FILL IN THE BLANKS 6Zinsser’s new concrete block primer.

DECK IT OUT 8Choosing exterior stain —simplified.

4

Features

Supplement to The Paint Dealer February 2016ContentsDepartments

AD INDEXBenjamin Moore/Insl-x ....................................... 5

benjaminmoore.com; insl-x.com

Blue Dolphin Sundries ................................. 10-11 dolphinsundries.com

Door Rack Painter............................................ 12 doorrackpainter.com

Dunn-Edwards Corp. ........................................ 15 dunnedwards.com

Mercedes Benz/MB Sprinter ................................. 3 mbvans.com

Richards Paint ................................................. 13 richardspaint.com

Rust-Oleum/Zinsser .......................................... 16 zinsser.com

THE DAILY GRIND 2Winning customer service… and more pancakes.

JUNK FOR YOUR TRUNK 14New products...and a new place to put them.

CHECK OUT OUR WEBSITE AT

TPCMAG.COM

Cover photo courtesy of

Benjamin Moore.

©20

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STIX PRIMER STICKS TO JUST ABOUT ANYTHING.STIX® bonding primer adheres to your customer’s most challenging surfaces. Glass,

tile, even robots. No matter the problem, INSL-X® has the solution. Visit insl-x.com.

Zinsser’s new concrete primer is designed to do just that.

Primer, j u s t l i k e every almost other product in our magazines

this month, has proliferated into countless varieties that make it possible to find just the right product for the job vs. something that “sort of works but it’s the best we have.” On the other hand, it makes your search for the fountain of truth just that much harder. But think how impressed your client will be when you show how much effort you put into choosing the product before you even do any work!Before you buy a primer, consider your project

carefully, says Brendan Steidle, Brand Manager, Primers and Specialty Coatings for Rust-Oleum. Ask

a few simple questions, he suggests—and we mean simple. “What type of surface are you looking to prime? Is your project interior or exterior? What type of topcoat? Answers to these questions will point you in the right direction to using the correct primer for the project. If you’re not sure, you can always ask a sales associate at the store,” said Steidle.

Compete on ConcreteSince concrete poses different challenges than wood

or drywall (or plastic or tile), a whole new tribe of prim-ers has come up to, literally, fill in the cracks. “Concrete primers are thicker than typical or universal primers

(such as Zinsser’s universal Bulls Eye 1-2-3), said Bren-dan. “Block filling primers are designed to smooth out surfaces, fill pinholes, and address issues unique to concrete to provide you with a longer lasting finish on concrete than you’ll get from a universal primer.”

What’s unique about concrete? For one, newly cured concrete can have high alkalinity levels/high pH, Steidle told us. “This alkalinity can discolor your topcoat over time,” he warned. “Block filling primers protect your topcoat against high alkaline surfaces and preserve your topcoat’s color longer. Concrete also naturally leaches salts; this is commonly known as efflorescence. These salts can eat through a topcoat and destroy a paint’s finish over time. Block filling primer suppresses these salts and preserves the condition of your topcoat.”

Rust-Oleum’s Zinsser brand sent us information on Block Filler 2X, its new product designed to address these unique issues. It is a thick water-base primer spe-cifically formulated for concrete surfaces. It is two times thicker than typical primers, providing superior fill for an even and more uniform topcoat. The product has superior resistance against concrete salts (efflorescence), as well as high alkalinity from newly cured concrete, both of which can be damaging to topcoat finishes.

It’s perfect for the professional painter—that would be you: a professional painter…and perfect!

Application is much the same as your typical primer, other than this product will go on thicker and you’ll need to compensate. You can use your brush, roller, or sprayer, but rather than your typical five-mil applica-

Fill in the Blanks

6

7

Zinsser’s new concrete primer is designed to do just that.

Fill in the Blanks

tion, Brendan recommends 16 for a block filler. This means you’ll be buying more than you might for wood, but a penny spent now is a dollar saved later. “Since you’re applying this product at a higher mil thickness, your coverage per gallon will be less than that of a typi-cal primer” he said. “Other factors affecting coverage rate include the porosity of the surface being coated, the technique and skill of the person applying the coating, and the actual thickness of the product applied on the surface.”

Don’t Diminish the FinishWe had a couple general questions as well. We always

like to ask about paint and primer in one, particular to a brand that pays its bills mainly making the first half of that combo.

Is the combination product in competition with a dedicated primer? “Paint and primer in one is a useful product with many types of applications,” Steidle said. “However, if you’re looking to hide dark colors, kill strong odors like tobacco, fire, or smoke, or paint over difficult-to-stick-to-surfaces, priming with a dedicated specialty primer before you topcoat will provide you with a longer lasting and better looking topcoat finish.”

For practically any surface, he concluded, this brand will have an answer. “Zinsser is a leader in primer innovation. If there’s a surface out there that needs to be coated, chances are there is a Zinsser formula available at your local store to prime it. In addition to Block Filling Primer, Zinsser recently introduced Mold Killing Primer which kills mold, mildew, and other odor-causing bacteria on non-porous interior and exterior surfaces.” zinsser.com TPC

by Jerry Rabushka, Editor

The NEW

tpcmag.com

Now the Industry’s Top Media Website!

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CONTRACTORS:Check out Current and Back Issues!

MANUFACTURERS:A GREAT place for YOUR digital ads!

“Block filling primers protect your topcoat against high alkaline

surfaces and preserve your

topcoat’s color longer.”

Help your clients get the most out of exterior stain.

We’re doing some rhymes this issue, so let’s start with “to gain with stain, pep up your step with prep.” It won’t hit the Top 40—well, these days you never

know—but everybody knows you can’t just to go a job, break open a can, and start to stain. People who don’t know find out fast.

“Some painters shy away from deck staining because it can involve a lot of prep, but proper preparation of the deck surface is one of the most important factors when coating any material and should not be over-looked,” said Kevin Lemire, associate brand manager

at Benjamin Moore. Since you’re a pro painter, you can’t let

a little thing like prep get in the way! In fact, prep can actually save you time in the long run, he says. “Our recommendation would to learn more about Benjamin Moore prep products. Many times having the right prep product and directions can cut down on the amount of effort needed to prep a deck for staining.”

“It does seem at times that painters will avoid deck staining,” observed Matt Culverhouse, VP of sales for

Storm System by California Architectural Coatings. “It’s really not all that hard. Good surface prep and managing customer’s expectations are the keys to getting the job done right.”

Keep reading and we’ll tell you about each.

Race to EmbraceAre you a stain hugger? Alison Bruce, brand man-

ager, woodcare, PPG Architectural Coatings U.S. and Canada, reports that many painters are embracing deck stain—recent survey data shows that painters stain decks more often than residential remodelers and builders.

If you do this work with any kind of regularity, you know that each deck requires as much personalized attention as the customer who hired you. You need to consider the type, age and condition of wood before you determine what products you need. Almost like your customer! You’ll want to make sure your customer is “on board” with your deck procedure so they under-stand what coatings will give them the best results.

To get started, take a good look at the deck and size up what you can do for it. “Deck inspection is a key

Deck It Out

8

by Jerry Rabushka, Editor

Photo courtesy of PPG.

9

component in making the proper coating decision,” said Culverhouse at Storm System. As with many manufactures, Matt suggests going more opaque as the deck ages. “It is very appropriate to select a toned or transparent stain on new decks to show off the natural beauty of the wood. As the wood ages, a semi-transpar-ent or semi-solid stain may be more appropriate to hide some minor imperfections. Solid stains are really used when a toned or wood-tone finish is no longer accepted evenly throughout the wood surface. Typically, you’ll apply solid stains after a number of years have passed having used some sort of wood toner.”

“We find that older decks tend to look better with a solid stain or resurfacer product, since the wood usually has greyed, cupped, warped and split,” Bruce recommended. “Solid stains and resurfacers tend to hide imperfections more, and their opacity provides better protection against the sun, which can help to prolong the life of an aging deck. Also, as the deck ages it’s important to ensure that it is structurally sound.”

High Stakes OpaquesJust because something sounds sensible doesn’t

mean your client is going to agree with it. Here’s where customer service comes in. “If a customer with an older deck does not want to use a solid stain or resurfacer, there are many options available in semi-opaque or semi-solid, which still allow the wood grain to show through but also provide a more opaque color to help mask imperfections,” said Bruce. “A great option for concealing imperfections is Olympic® Elite® Semi-Solid stain, which can be tinted to 14 colors. In addition,

Flood® Pro Series Semi-Transparent stains can be tinted to 40 semi-transparent or 40 semi-opaque colors, which can help conceal imperfections.”

Recommend that your customer clean their deck at least once a year with deck cleaner—or whip out your maintenance agreement and come back to do it yourself. Eventually, it’ll be time to stain again. “A good way to test if a deck is ready to be restained is with a water-absorption test,” said Bruce. “Pour a little bit of water on the deck surface. If the water sits on the surface for more than a minute, the coating is still in good condition. If it is absorbed and darkens the grain within 30-40 seconds, it’s time to restain.”

You can also remind your customers that if you come back to maintain—or they do it themselves—they can wait longer before you have to come back and do the whole thing over. Along with that, they can build their deck in the shade. “The longevity of a coating is dependent on a number of factors, but a large portion of this is how much sun and weather exposure a coat-ing receives. PPG formulates coatings to last, but it’s important for homeowners to keep the deck clean, free of debris and avoid marring the surface so the stain lasts for the recommended amount of time,” said Bruce.

Use Ample SamplesAs we know, however, a deck surface can be as

temperamental as a customer, and even with the best prep and products, results can vary. Before deciding on what to put on it, and due to the variety of products on the market, make sure your customer truly understands what various types of products can and can’t do before

Better than RioPPG’s Olympic® brand introduced Olympic Maximum® exterior stain products

with Weather-Ready™ Application capabilities in January 2016. Exclusive to Olympic Maximum stain, the Weather-Ready Application gives you greater opportunities to stain when it may rain or if the climate is too hot or cold. Olympic Maximum Semi-Transparent stain can be applied to damp wood, which allows you to stain even after a rain shower. Also, if the deck surface becomes too hot before staining, you can mist it with water to get it to an optimal temperature. The product finish will last even if it rains eight hours after stain application. It can be applied down to 35°F, allowing deck staining to continue even as the weather turns cold. Now, you can stain when you want and not when the weather dictates!

10

they commit. “It is best to recommend a color sample in order for the customer to see exactly what the finish’s look will be,” said Lemire at Benjamin Moore.

If the product doesn’t work as well as you think it should, it’s a natural to want to assign blame, but…where? Your retailer for recommending a product that wasn’t right, the chemist for making a product that doesn’t work, the customer for demanding a product that doesn’t fit, or, as a last resort, you, for going along with it. No matter who started it, it’s probably up to you to fix it. The best way to stay out of this fix is to understand what might cause a product to fail before you put it down.

“One comment we hear a lot is ‘this product is not drying,’ which is often a result of a minor preparation or application error and can easily be avoided,” said Alison Bruce. “This may occur because the previous coating is still on the deck, impeding the absorption of the new stain. In the case of new construction, the wood may not have been properly cleaned with a deck cleaner prior to stain application. Both of these instances can prevent proper penetration of the new stain and slow the cure or dry time.”

A Cure, for SureAnother factor contributing to a slow cure time can

Before & after photos courtesy of Storm System.

11

be the temperature during and after application, she continued. “All stains have a minimum application temperature, which can be easily found on the product label. It’s important to consider overnight temperatures when staining, as they may drop below the minimum suggested temperature prior to the stain being cured. Applying stains at temperatures below the minimum requirements will significantly slow the dry and cure times, however PPG has developed stains that can be applied in colder temperatures to help extend the staining season.” Read up on what that temperature is, then make sure you’re on the high side of it, or you can run into the following issues, says Bruce:

• Delayed dry and cure time, resulting in a tackyfinish.

• A layer of moisture could form on the surfaceovernight, leading to a cloudy or hazy appearance.

• Blistering due to moisture entrapment.• Loss of sheen on film-forming products.• Poor adhesion due to poor penetration into the wood

surface.• Surfactant leaching which will cause streaks and

haziness. “To avoid this, make sure that the ambient tem-

peratures stay above the recommended minimum for

12

at least 24-48 hours after application, depending on the product used. Reference the product data sheet for label for exact ranges,” she said.

Matt Culverhouse noted another frequent complaint from both painters and their customers: clear and toned finishes just don’t last very long. “Storm System toned finishes use the finest quality trans-oxide pigments to maximize the performance and longevity of the finish,” he said. However, make sure your customers understand just how long this type of stain will last. Storm System’s marketing materials will help you out. “It’s all about set-

ting realistic expectations,” said Culverhouse. “The way Storm Systems categorizes finishes [a system that ranges in opacity from Category 1 through Category 5] allows the customer to understand how products will appear and how long they will last,” he advised.

“Decks are the among the most difficult surfaces for coating longevity since they are heavily exposed to harsh weather conditions and constant wear and tear from foot traffic and backyard barbeques,” Matt reminded us. “It would certainly be wonderful to produce a stain that lasts forever with very little prep but unfortunately that just

can’t happen with decks. Just visit the Northeast in a harsh winter, or Texas in a hot summer, and see what these coatings have to go through!”

Also, he continued, read the appli-cation directions, even if you already did that five years ago. The correct procedure a few years back might not be correct today. “Changes in VOCs have changed application techniques and depending on where you are in the country, application characteris-tics may have changed. We encourage contractors to carefully follow the application guidelines.”

Get Hep to Prep, Yep!We asked our what suppliers wish

painters would do better. And you guessed it… prep…

“Proper preparation is key to the performance of wood coatings and it’s one of the things that we want to ensure contractors accomplish before any staining project,” said Alison Bruce at PPG. “This means removing all dust, dirt, mildew, oil, loose wood fibers and other contaminants from the wood’s surface using a cleaner

Every Day is Arbor DayArborcoat Waterborne Exterior Stains are available in five finishes: clear, trans-

lucent, semi transparent, semi solid, and solid stain. Its easy application creates a smooth finish and protects wood from the exterior elements like wind, rain and

UV light. Products in the line include Protective Clear Coat (0636), Translucent (N623), Semi Transparent (N638), Semi Solid (0639), Ultra Flat Solid Siding Stain (0610), Solid Deck & Siding Stain (0640) and Waterproofer (0320).

Arborcoat Classic Oil Finishes are available in three stains: translucent, semi transparent and semi solid, as well as an exterior oil primer. Each finish provides a durable, mildew resistant coating. The primer is quick drying with excellent adhesion and stain-blocking properties that seal porous surfaces, providing better uniformity of the topcoat. Products in the line include Translucent (0326), Semi Transparent (0328), Semi Solid (0329) and Exterior Oil Primer (0366).

13

designed for wood (such as Flood Wood Cleaner). Addi-tionally, any loose, peeling or flaking coatings should be removed with a wood stripper (such as Flood Wood Stripper). Afterwards, the wood needs to properly dry before accepting a coating. Before applying any paint or stain product, always refer to the product label, technical data sheet (TDS) or safety data sheet (SDS) for safety and detailed application instructions.”

Once you’re done prepping, she adds, make sure you don’t put on too much product. “It’s important not to over-apply stains, especially with semi-transparents or clears. We rec-ommend one thin coat. Some stains allow the option for two coats, but it’s important to keep the stain from pud-dling on the surface. Back-brushing is also key to a smooth finish. We always recommended using a high quality brush that is appropriate for the stain being applied.”

Yearn to Learn, Then EarnIf you’re a bit hesitant to add deck

stain to your daily routine, you can learn more about it before you com-mit. Benjamin Moore, says Lemire, has many ways to get information so you can decide if it’s right for you. “Our sales representatives and dealers are excellent resources for painters. So is our website, which contains a section completely dedi-cated to exterior stains. The web-site features all of our stain and prep products, deck color ideas and how-to videos.”

Go to benjaminmoore.com/en-us/for-your-home/exterior-stains.

Meanwhile, the company is work-ing on improving its skills in mak-ing stain just like you’re improving yours in applying it. “We continuously work on improving all aspects of our products including durability and UV resistance for products that will resist the elements and the test of time,” said Lemire. “Some of the main complaints of any deck stain would be fading and peeling, so our Arborcoat line protects against some of the harshest weather conditions; however, we continuously look to improve our products.”

PPG contractors can surf the waves at ppgpaints.com, flood.com, perfectwoodstains.com, and olympic.

com. “These sites provide advice, videos, step-by-step instructions, and technical information on all of our products,” said Bruce. “In addition, our technical advice team operates from 9 a.m.-5 p.m. ET Monday through Friday and can answer most any question pertaining to the preparation, application and maintenance of these coatings.”

For Storm System, says Culverhouse, visit stormsystem.com for how-to-videos, tips and guidelines, technical documents, and to find your nearest dealer. TPC

TO HAND AND TO HOLDBercom’s HANDy Pro Pail, the latest addition to its product line, is designed to accommodate up to a 6.5" mini-roller or three" paintbrush and will hold more than a quart of paint or stain. To deter hand fatigue for painters tackling tough projects, the inclusion of a comfortable adjustable strap, as well as a mini-roller or paintbrush handle rest, was incorporated into the product. It has a custom-fit liner available for pur-chase. Manufactured in the United States from 100 percent recycled materials, Handy Pro Pail Liners are solvent resistant to allow painting contractors to work with any paint or stain. Liners make color changes a breeze while reducing cleanup time. handypaintproducts.com

WORTH ITS SALTZinsser Block Filler 2X High Build Primer for Con-crete, from Rust-Oleum, is a thick water-base primer specifically formulated for con-crete surfaces. It is two times thicker than typical primers, providing superior fill for an even and more uniform topcoat. The product has superior resistance against concrete salts (efflorescence), as well as high alkalinity from newly cured concrete, both of which can be damaging to topcoat finishes. zinsser.com

STARLOCK, EPISODE 1Multi-tools have proven themselves

incredibly versatile and useful for professional painting pros, but changing the wide range of bits is clunky and power is sometimes lacking. But not anymore! Bosch and Fein have introduced Starlock and StarlockMax to help speed

things up “a bit.” Starlock: These universal blades for every-

day use fit all Starlock interfaces and are backward compatible to

Bosch OIS™ systems (Bosch, Fein, Makita, Milwaukee and other pro tools). StarlockMax: These are extreme-duty blades for the toughest profes-sional applications, including cutting through a 2x4 in one pass. Change blades in seconds using the no-touch Snap-in-System, remove them easily with auto-ejection. boschtools.com

JUNK FOR YOUR TRUNK

FLUSH THE BRUSHThe WashBox is a small plastic

container that fits in a sink to allow for easier brush and

roller cleanup. The unique feature of the container is a drain tailpiece that aligns with the sink drain. This allows constant flush-ing of the brush or roller without paint coming

in contact with the sink. The rib design agitates the

paint from the bristles or roller cover faster than conventional

methods. No water is needed to clean the sink afterward. thewashbox.ca

SPECSL/S: 7” x 10” DOC SIZE: 7.625” x 10.5”

B: 8.25” x 11” G: None

TEAMCreative: Saks Afridi Eddie Vanbloem

Acct: Brendan Cook

Prod/Traf: Janice Thor Mirsada Begic

Studio: bd

MEDIA / PRINT INFO

Pubs: LAWN & LANDSCAPE (DUE 2/17),

FOOD PROCESSING (DUE 2/29), THE PAINT

CONTRACTOR (DUE 2/23), EC&M (DUE 3/1)

Media: Magazine

Line Screen: None

Printed: 2-10-2016 10:28 AM @ None

COLORS Cyan Magenta Yellow Black

SPT_GEN_A14201_B Client: Sprinter WO: B-SIZE

IMAGESMB_port_AltView_V4_CS_300.tif (CMYK; 30.04%; 998 ppi; SuperStudio:ART:MNH:MERCEDES:2015:Vans:Sprinter:2015:2016_Sprinter Cargo Van:MB_port_AltView_V4_CS_300.tif)

MB-star_M_n_4C.eps (24%; SuperStudio:Logos:Mercedes:2015 Mercedes-Benz Brand Marks:M-B Starmark EPS:MB-star_M_n_4C.eps)

MB-wm_claim3_la_ML_n_1C.eps (24%; SuperStudio:Logos:Mercedes:2015 Mercedes-Benz Brand Marks:M-B Wordmark Vans Claim:MB-wm_claim3_la_ML_n_1C.eps)

ALG_2016_KO.eps (59.96%; SuperStudio:Logos:ALG:ALG_2016_KO.eps)

FONTSCorporate A Condensed T Regular

Corporate S Regular, Light, Light Italic, Bold

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200 Varick St. New York, NY 10014 : Phone 212-805-7500

PATH: M.P_MECHANICALS:Sprinter:SPT:GEN:A14201:SPT_GEN_A14201_B

Built to build your business.The 2016 Mercedes-Benz Sprinter Cargo Van features Best-In-Class cargo room and payload1 with towering

optional interior standing heights of up to seven feet. The Sprinter’s 5'x8' load floor offers abundant room for

plywood, sheetrock, and other materials, while a standard turbocharged diesel engine delivers up to 18%2

greater fuel efficiency. And, to protect your business, standard Crosswind Assist3 helps keep your vehicle on

course in strong, gusting winds. To discover better ways to build your business, visit MBVans.com

©2016 Mercedes-Benz USA, LLC. *Excludes all options, taxes, title, registration, transportation charge, and dealer prep fee. 1 Based on a comparison of the Automotive News classifi cation of full-size commercial

vans at time of print. 2 Fuel savings estimate of up to 18% according to FTP75 testing of engine OM651 (4-Cylinder) versus MY13 OM642 (V6). Individual mileage will vary, based on factors including vehicle load,

driving style, road conditions, and fuel quality. 3 Crosswind Assist engages automatically when sensing dangerous wind gusts at highway speeds exceeding 50 mph. Performance is limited by wind severity and

available traction, which snow, ice, and other conditions can affect. Always drive carefully, consistent with conditions. Feature not available on 3500 models. Options shown. Not all options available in the U.S. ALG

is the industry benchmark for residual values and depreciation data, www.alg.com.

M-B BLACK CMYK 40/30/30/100

SPRINTER WORKER CARGO VAN

144", LOW ROOF, 4-CYLINDER

$32,495*THE 2016SPRINTER

CARGO VAN

STARTING AT

HEADLINE: 35 pt. • BODY COPY: 10 pt

S:7”

S:10”

T:7.625”

T:10.5”

B:8.25”

B:11”

2016

SPRINTER CARGO VAN

BUILT TO BUILD YOUR BUSINESS. The 2016 Mercedes-Benz Sprinter Cargo Van features Best-In-Class cargo room and payload with towering optional interior stand-ing heights of up to seven

feet. The Sprinter’s 5'x8' load floor offers abundant room for plywood, sheetrock, and other materi-

als, while a standard turbocharged diesel

engine delivers up to 18% greater fuel efficiency.

MBVans.com

14

©2015 Dunn-Edwards Corporation. All rights reserved.

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