Put the Brakes on Fatalities Day

Drive as if your life

depends on it.

www.brakesonfatalities.org

What is “Put the Brakes on Fatalities Day?”

A national initiative that focuses on reducing the number of tragic fatalities on U.S. roadways by improving our roadways, our vehicles, and basic driver behavior.

A day that involves all individuals, public and private agencies/organizations in one common goal: achieving zero traffic fatalities.

Put the Brakes on Fatalities Day is held on October 10 each year.

How did it get started?

Two engineers, Larry Emig, P.E. and Mel Larsen, P.E. created the Put the Brakes on Fatalities Day concept several years ago.

A coalition of national engineering, highway, and safety organizations was formed to promote and encourage this day of awareness.

The coalition supports states, local municipalities, and individuals who are interested in adopting their own programs and events to support Put the Brakes on Fatalities Day.

We can reduce fatalities on our nations roadwaysby focusing on the three pillars of road safety:

Driver behavior

Vehicle equipment, design, and maintenance

Roadway design, signage, and improvements

Our Message

Support Put the Brakes on Fatalities Day:

Build a coalition to help outreach activity

Host an event in your local community or organization

Encourage your governor/mayor/state legislature to proclaim October 10 as Put the Brakes on Fatalities Day!

Target the media through editorial pages, press releases, and radio and television public service announcements

Delivering Our Message

Activities - Outreach

Promote public service announcements on the radio or TV

Bumper Stickers

Posters

Signs on buses

Write an editorial to newspaper

Send out press releases

Activities - Fantastic Events

Host a Press Conference

Heath/Safety Fair with safety simulations, demonstrations, speakers, contests for kids...

Visit schools

Fundraisers

Walk for awareness

Host a town meeting

Goals for the future

Sponsorship Development – Obtain funding to develop and create marketing materials, promotional booths at expos, and maintain web site

Public Relations – Develop a press kit

Government Relations – Push proclamations and model resolutions at the state and national levels

Spread the word and Put the Brakes on Fatalities

Questions?

visit www.brakesonfatalities.org for more information.