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Sure, we all know that certain Press Release secrets offer an opportunity to get the words out and links in. But that's just the beginning of the Press Release magic that you need to be practicing each and every day. From SEO Press Release strategy to public relations impact measurement, this special Press Release webinar will cover all you need to know to get in-the-know on how public relations strategy and advanced PR methodology can impact your business and deliver the ROI you demand for your investment. See how new age technology helps you create Press Release magic, optimize and revolutionize you public relation and press release strategy. Don't miss this exclusive Press Release Webinar powered by ideaLaunch. Join PR Web online marketing machine Meg Walker and ideaLaunch founder Byron White for the advanced webinar on Press Release Secrets to grow your business in a variety of ways, beyond simply optimizing the press releases for the search engines.
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Press Release Magic and Strategy To Win the War of Words on the Web
Byron WhiteFounderideaLaunch
Meg WalkerDirector Online MarketingPR Web
Content Marketing Webinar v13Thursday May 27, 2010
1 PM EST
It’s the art of listening to your customers’wants and needs.
Listen UpSearch Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
And the science of delivering contentin a compelling way.
Measurements Books
Blogs
eBooks
RSS Feeds
Printed Books
Web
Widgets
It’s constantly testing campaigns to learnwhat works and what doesn’t.
Prediction Testing A/B Testing
Multivariate Testing
Eye Track Testing
Segmentation Testing
Geo Target Testing
Usability Testing
And measuring readers’ engagementand desire for more.
Engagement Downloads
Time on Page
Action on Page
Repeat Visitation
Send to Friend
Social Bookmark
It’s catching readers orbiting at highspeeds at the right time and place.
Anytime ContentApplet
Desktop
Mobile
RSS Feeds
Podcasts
Social Networks
And engaging them with content onwebsites, gadgets and apps.
iPhone Apps Urban Spoon
Amazon Kindle
Sirius XM
SalesForce.com
Flixter
Fandango
It’s developing a content pipeline toeducate, earn trust and drive sales.
New Sales PipelineOffer Content
Accumulate Leads
Score Leads
Distribute Leads
Induce Trial
Score New Activity
Measure Success
And scoring content engagement tofind out who’s most likely to buy.
SalesForce ScoringFree Tool Interaction
Content Downloads
Proposal Downloads
Newsletter Sign Ups
Widget Interaction
Customer Logon
Bring some fresh ideas to the table
Article Resources Center
Courseware
eBook/Printed Books
Podcasts
Printed Books
Tip Centers
Webinars
Whitepapers
Widgets
WorkBooks
Videos
Non-Profit Donations
Speaking Engagements
Community Service
Green Initiatives
Cause Support
Internships
Volunteer Vacations
Remarkable Employees
Remarkable Company Policy Unusual Holiday Celebration
Viral Marketing Campaigns
Promotions
Benefit Packages
Hiring Bursts
Retirements
Record Sales
Record Hits
Record Views
Popular Posts
Military Service
Hot News Topics
First-Of-A-Kind
Find your customers wants and needs
Surveys
Phone Calls
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires
Find the story within your employees
Promotions
Donations
Speaking Events
New Company Policy
Board of Advisors
Company Party
Employee Recognition
Awards
Industry Recognition
Certifications
Dig into the keyword research FREE!
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com
A picture says a thousand words!
Customize Stock
Infuse Brand
Create Captions
HyperLink Text
Link Images
Optimize Image Name
Long Tail
Short Tail
All-Tail Universe
Golden Keywords
Weighted Keywords
Keyword Silos
Internal Links
Content Scoring
WordVision Technology
SEO Plan: Get the release out and links in
Editorial Plan: The Future Looks Bright!
Speaking Events
Content Releases
Employee News
Policy News
New Accounts
Awards
Philanthropic News
April Content Conversion Conference Speaking
May PR Web Thrive 2010 Speaking
May Content Marketing Webinar: Press Release Strategy
June PR Web Content Marketing Speaking
June Software & Information Industry Association
June AFFCon Affiliate Conference Denver
July Content Marketing Webinar: PPC Strategy
Speaking Event Press Releases
Top of the ninth…let’s get the score
PressReleaseGrader.com
WordVision.com
PageStrengthTool.com
SEOContentGrader.com
Ready. Set. Track….the Performance
Tag Published Date
Track Link Phrases
PageStrengthTool.com
SEOContentGrader.com
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
Meg Walker
Director Online Marketing
Twitter: @MegWalker
Byron’s Content Marketing Tips book here: ideaLaunch.com/101
