#LekkerBru

do The Put Foot Rally

Africa’s First Social Rally!

7,000km through 7 Countries in 17 Days

Raising money for Bob’s for Good Foundation

Putting school shoes on children across Africa

Where?

“According to the Department of Education, there are currently 7.5

million children who don’t have school shoes in South Africa.”

“Educating our youth is the key to our nation’s future and through the gift of new shoes, we can actively promote the importance of education by keeping

learners happy and in their classrooms. And because Bobs for Good school shoes are South African made,

there is the added benefit in that every shoe purchase is helping contribute to jobs and wealth creation in South

Africa.”

#LekkerBru are:

Storm Bell - Global Brands (SAB)

Meryl Currie - Writer/Yogini

Tim Krause - EnvironMENTAList

Mark Smith - Social Media Guy

Josh Bibb - Producer

Who?

Where?

South AfricaNamibia

BotswanaZambiaMalawi

MozambiqueSwaziland

Why?The power to change our communities lies with each of us. And with you.

7.5 million school children across Southern Africa are crying out for help. It’s time to do something.

+

We like adventure.

What’s in it for you?

A complete marketing plan, including online and offline PR, to place your brand as the hero in this 20 day event.

A social media presence that will result in an ongoing asset for your brand.

Branded #Lekkerbru Facebook Page

with :

Custom Video Channel

Twitter integration

Photo Gallery

Email Marketing Database

= Creation Value R200K

What’s in it for you? Some specifics

www.lekkerbru.co.za website

#lekkerbru YouTube Channel

#lekkerbru Twitter Profile

This will create a branded social media asset and web presence which can be used to create brand evangelists.

= Value R100K

What’s in it for you? Some more..

National Radio Coverage on Gareth Cliff’s 5FM breakfast show:

#LekkerBru will be chatting to Gareth daily.

He’ll be setting challenges for team to complete…and he’ll be telling the country to follow #LekkerBru on our (YOUR) website, blog, twitter & facebook accounts!

What’s in it for you? And more..

Additionally, Gareth will be re-tweeting our tweets daily to 100,000+ followers.

5FM Value: 17 days * R30,000

Advertiser Value Equivalent = R510K

What’s in it for you? ( and more..)

Replace the # in #LekkerBru with

<YOUR NAME>

Put it on the side of our vehicle

Put it on our T-Shirts

Catch it being flashed across your screens in the TV & Media footage of the Rally.

What’s in it for you? ( yes, more!)

Entry Fee + Car + Consumerables

+ Charitable Donation

+ the experience of a lifetime

Total = R100K

What’s in it for us?

The numbers

Return in coverage/value = R810K

Cost = R100K

Return on Investment = 8.1 times

Legacy

Facebook Page for your brand (with fans)

Youtube Channel (with subscribers)

Twitter (with followers)

A brand message that says you care about the environment, our children and our country.

Lekker BruIts who we are. It’s how we want others to feel. It’s how we want the world to see Southern Africa, and it’s how we want you to feel knowing you made it happen.

Visit us at www.lekkerbru.co.za...

Your name should be in front of ours.