WHY PUSH

EMAIL VS PUSH NOTIFICATIONS

SMS VS PUSH NOTIFICATIONS

NOTIFICATIONS?

A study found that an average of six in ten users will return to an App within a month if they are being engaged with push messaging.

Push notifications are a powerful form of mobile communication used by professional firms around the world.

E-mails are noted for higher malware spread probabilities.

According to ZipStripe research, it takes a recipient an average 6.5 hours to view an e-mail, but only 15 minutes to view push notifications.

Push notification messages appear

right on a smartphone’s lock screen unlike emails

SMS coupon redemption averages 15%–20% and for push notifications it

can be as high as 30%.

Users have total control over the push notifications they receive from mobile

Apps, unlike text messages.

Emails can get deleted without being opened

Push notifications are a lot more personalized than

e-mails.

Push notifications have higher engagement rates than e-mails because they lead to a consistent App experience.

People check their personal emails for an average 20 minutes per day, but a typical smartphone is on for 16 hours per day.

E-mails can be perceived as too noisy and not valuable to the customer.

Recent data from Kahuna reveals that push engagement rates vary widely across industries – utility and financial services Apps seeing the highest performance at 40%.

40%

6.5 HOURS 15 MINUTES

15% - 20% As high as 30%

Open rate: 30% to 60%

Interaction rate:As high as 40%

Open rate: 20%

Click-through rate: 5.4%

Constant Contact, which sends millions of emails on behalf of its 500,000+ customers, found that the average email click-through rates hover below 15 percent for many key industries:

According to a study made by Xtify, the open rates for push notifications vary from 30% to 60%, and interaction rates run as high as 40%. In comparison, the average

open rate for email is 20%, and the average click-through rate is only 5.4%.

Text messages are perfect for local businesses with temporary promotion campaigns but if the business is remote and the user has not subscribed for these

notifications voluntarily, the engagement level will be almost zero.

Compared to email, push notifications knock it out of the park with 50 percent better open rates and click-through rates up to twice as high.

15%

Retail Medical Services

Real estate

Sports and recreation

Travel and

tourism

13.99% 11.19%

11.89%

9.82%

10.61%

50%

SMS

SMS

COUPON

COUPON

Push Notification

SMS

Sources:

http://publ.com/blog/2014/09/29/e-mail-vs-sms-vs-push-notifications-which-is-more-effective/.http://www.phunware.com/blog/push-ahead-push-notifications-edging-past-email-mobile-marketing/http://andrewchen.co/new-data-on-push-notification-ctrs-shows-the-best-apps-perform-4x-better-than-the-worst-heres-why-guest-post/https://mofluid.com/blog/how-to-use-push-notifications-to-increase-your-sales/http://www.adweek.com/socialtimes/how-to-double-user-retention-with-push-notifications-urban-airship-shares-best-practices/526161

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