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10/03/09 1
think big: a new social media pov.marketing as a social experience 10.1.09
game changer
3
digital technologysocial mediums
accessible info
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barriersbroken
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marketing convention
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vs. marketingutility
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how do you define?
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this is not abouttechnology
10/03/09CTCA Strat Review 8
?
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this is about people
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10
in the not-so distant future
EVERYTHING INMARKETING WILL
BE SOCIAL10/03/09
think bigthink real
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blendworlds
10/03/09CTCA Strat Review 1210/03/09
tellstories
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engineer to engage at every step
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currency toengage
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company
marketing requiressocial currencyperson
!! !wtf?
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competitionor cause
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spectaclesor experience
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surprises or status
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marketing principles
Human Focused: People’s needs, influences and drivers first before platform and technology.
Beyond Technology: Experiences, a story, meaningful, or larger than life.
Environmental Management & Engineering: Playing close attention to participants and providing real, digital and augmented experiences to interact within.
An Engagement Currency:
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brand empathy
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company
branding requireslisteningperson
!“…”
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competitivecgm
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social scoring
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socialvolumetrics
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marketingtakeaways
Stay Human Focused: People’s needs, influences and drivers first before platform and technology.
Think Beyond Technology: Experiences, a story, meaningful, or larger than life.
Craft the Environment & Engineer for an Experience. Playing close attention to participants and providing real, digital and augmented experiences to interact within.
Have an Engagement Currency: A reason to engage: competition, status, tangible/intangible reward, content or cause.
Listen, Find Meaning in the Mentions: Look at your brand in terms of how people talk about it vs. how you want it to be percieved.
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Andy Hunterpursuitnow.com
email | [email protected] | andyhunterblog | experiencefreak.comsms | 50500 reeboot
thank you
10/03/09
speakerbio
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Andy’s experience spans the marketing communication landscape working for many of the world’s leading fortune 500 brands including American Express, BMW, Walmart, Sears and PwC Consulting. He focuses on digital innovation, web marketing and integrated communication strategy. He is a former ad-agency director and planner having worked for Ogilvy, Young & Rubicam, Hakuhodo Int’l and Hill Holliday. As founder of GSDM’s brand connections practice he led efforts to extend brands into digital experience, emerging technologies and transmedia storytelling.
In parallel to his current duties at PURSUIT, he’s served as an advisor to several new media and technology startups concentrated in the online video, social networking and integrated communications space. He is a past speaker-moderator at events including MIT’s Future of Entertainment, SXSW Interactive and Digital America.
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SOCIAL INSPIRATIONS
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thought leaders
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jane mcgonigal russell daviesclay shirky danah boyd mark earlshenry jenkins
Nike+ Campaign
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Microsite Hub
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LikemindedBrand Partners
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Branded Product Extensions
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Branded Product Extensions
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ContentIntegration
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Social Tools
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Influencer Engagement
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Blog
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Email &Events
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foursquaresocial app
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royal de luxe theater company
red bull flugtag
yelpaugmented reality
tru bloodHBO Alternate
Reality
signtific lab
Come Out &Play Festival
NintendoWii
zombieflash mobs
blame drews cancer
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GEORGE LUCASTOURNAMENT OF
ROSES PARADE
Andy Hunterpursuitnow.com
email | [email protected] | andyhunterblog | experiencefreak.comsms | 50500 reeboot
thank you
10/03/09
marketing innovationbusiness optimization
research & insight
10/03/09
