23
Pure-Play Virtualization For Rural BroadBand Choice. Agility. Performance.

Pure-Play Virtualization For Rural BroadBand virtualization enables users to realize the benefits of the cloud by replacing closed appliances with their choice of software that can

Embed Size (px)

Citation preview

Pure-Play Virtualization For Rural BroadBand

Choice. Agility. Performance.

© 2016 ADVA Optical Networking. All rights reserved. Confidential.2

ADVA Optical Networking Today

Network innovator – Speed for customers – Trusted partner

Our LEADERSHIP

#1 Ethernet access devices3 global

#1 Enterprise DCI4 in EMEA; #2 global

#2 Metro WDM5 in EMEA

#2 Network synchronization6 global

Our NUMBERS €442 million revenue1

>1,700 employees2

Our CUSTOMERS

Hundreds of carriersThousands of enterprises

1) Annual 2015; 2) March 31 2016: 1724; 3)&5) IHS Infonetics Research, 4) Ovum 6) ADVA Optical Networking internal estimates

Headquarter

Office

Representative

© 2016 ADVA Optical Networking. All rights reserved. Confidential.3

Innovation Overview

CLOUD&

MOBILITY

FSP 3000 CloudConnect™

Shipping in Q1 2016; successful trials now

Specifically designed for DCI market

Most compact and scalable product

Open optical line system

Access to USD $4B NFV market

Enabling choice, performance, agility

Most advanced and comprehensive solution

Transforming the industry and expanding our competitive advantage

ConnectGuard™

Complements secure optical DCI leadership

Fixed and mobile user secure cloud access

Encrypted Ethernet connectivity

Access device industry firsts:

SFP-based timing excellence

Rubidium-based timing w unique holdover algorithm

© 2016 ADVA Optical Networking. All rights reserved. Confidential.4

Future of Rural Broadband

• Rural broadband providers face an uncertain future of federal funding

• Rural broadband providers need new technologies and strategies to build revenue, reduce costs and gain operational efficiencies

• Rural broadband providers need strategies for competing and partnering with larger providers and/or public-owned providers

• Network virtualization provides many advantages for communication service providers and it can be particularly beneficial for rural broadband providers

© 2016 ADVA Optical Networking. All rights reserved. Confidential.5

Network Virtualization = Greater Profitability

• Virtualization replaces today’s expensive custom hardware appliances with software-based virtual network functions (VNFs) running on low-cost open COTS servers

• Network functions virtualization (NFV) and software defined networking (SDN) provides service agility, network flexibility and performance

• To reap the true rewards of NFV and SDN, rural broadband providers need to focus on pure-play NFV and SDN architectures

• NFV can help rural broadband providers drive new business today and set them up for continuous innovation in the future

© 2016 ADVA Optical Networking. All rights reserved. Confidential.6

What Can You Do With NFV?

• Compete with larger communications providers in neighboring urban areas• Automation of network and service operations provide significant reduction

in costs and an opportunity to be more competitive on price

• Quickly define and deploy new services while eliminating the need for truck rolls and hands-on access to configure remote network equipment • Including Cloud-based managed services such as security, firewall, VPN,

database, PBX, etc.

• Personalize end-customer experience through granular network orchestration and management

• License software on a pay-as-you-go or pay-as-you-grow scale• Eliminate need for huge upfront investment• Minimize financing on upgrades or expansion

© 2016 ADVA Optical Networking. All rights reserved. Confidential.7

What is Pure-Play Virtualization?

Pure-play virtualization enables users to realize the benefits of the cloud by replacing closed appliances with their choice of software that can be hosted anywhere in the network on their choice of open hardware.

© 2016 ADVA Optical Networking. All rights reserved. Confidential.8

Pure-Play Enables Choice!

• Hardware Suppliers

• Brand

• Compute power and memory

• Features (NEBS, power, redundancy)

• Software VNF Suppliers

• Ability to change as needed

• Deployment Location

• Cloud/datacenter

• Central office

• Service edge

• Service chains between the above

© 2016 ADVA Optical Networking. All rights reserved. Confidential.9

Benefits of Pure-Play: Choice of Software

Pure-play virtualization allows users to:

• Pick best-of-breed VNFs from a variety of suppliers

• Use different VNFs for same function with differing performance, features and price points

• Replace VNFs as needed without requiring any hardware changes or truck rolls

• Deploy new VNFs on a common hardware architecture

Start:1 VNF

Later:2 VNFs

Even Later:2 VNFs, 1 replaced

Firewall X

Firewall X

Firewall Y

Firewall Z

Firewall Y

Even Later:3 VNFs, 1 new

Firewall Z

Firewall Y

Router A

© 2016 ADVA Optical Networking. All rights reserved. Confidential.10

Benefits of Pure-Play: Choice of Hardware

Pure-play virtualization allows customers to:

• Let the application dictate the hardware requirements

• Leverage the wide array of available COTS servers

• Ride the Moore’s law curve of increasing compute power and efficiency

Residential Gateway

Deep Packet Inspection

Intrusion Detection

Content Delivery/ Cache

Encryption

Application Acceleration

Load Balancer

Network Address Translation

Network Firewall

RouterSIP Gateway

Test Set

Basic Traffic Management

Traffic Management

Digital PBX

Session Border Controller

Choose any platform or brand

© 2016 ADVA Optical Networking. All rights reserved. Confidential.11

Benefits of Pure-Play: Choice of Location

Pure-play virtualization provides choice in deployment locations:

Metro Edge/Central Office

x86

Virtual Functions

Service Edge

Virtual Functions

Datacenter/Core/Metro

Cloud orDatacenter

VNFs placed where needed, based on:

x86 Server

• Edge/CPE: low entry cost, resources scale w/services

• CO/POP: reduced cost, increased speed, migration

• Datacenter: lowest cost, highest scalability

• Chained: best of all worlds

Virtual Functions

• Service requirements (security, latency, bandwidth)

• Resource availability

• Preference (customer or operator)

© 2016 ADVA Optical Networking. All rights reserved. Confidential.12

Pure-Play Virtualization

To be considered pure-play virtualization, a solution must incorporate the following four components:

1. Completely Open Architecture

• Including hardware and software

2. Open Carrier-Class Orchestration

• Supports a variety of VNFs with internal or external VNFM

3. Comprehensive Ecosystem of VNFs

• Both 3rd party and open source

4. High-performance Virtual Switching and Carrier Ethernet

• Enables single-box deployment anywhere in network

© 2016 ADVA Optical Networking. All rights reserved. Confidential.13

Use Cases

© 2016 ADVA Optical Networking. All rights reserved. Confidential.14

Customer Problem

• Limited operational automation in appliance-based solutions

• Proprietary and incongruent management requirements for appliances

• Limited flexibility for new service introduction

• Multiple boxes required for each new customer

Challenges

• Locked into expensive, proprietary appliances

• Service activation tied to new ‘boxes’, truck-rolls

• Need to easily change service offerings over time

• Need operational efficiencies across service management

Use Case 1: Managed Services

Rural Service Provider

Router

Firewall

NID

© 2016 ADVA Optical Networking. All rights reserved. Confidential.15

Use Case 1 Continued:

Solution

• vCPE - Ensemble Connector for Carrier Ethernet and high performance virtual hosting:

• Accelerated vSwitch

• Supports DPDK enabled VNFs

• VNFs from any supplier can be deployed

• Standard server-based, can be multi-purposed for different service offerings

Benefits

• Rapidly launch new services, drive new revenues, reduce costs (over time)

• Real-time, low-touch service deployment and activation

• Subscriber self-provisioning capability for new services

ADVA FSP 150vSE or ProVM or COTS

Rural Service Provider

© 2016 ADVA Optical Networking. All rights reserved. Confidential.16

Inject new services into existing Layer 3 VPNs running over existing MPLS

networks, CPE deployments – without modifying existing infrastructure!

Use Case 2: Upgrade Existing MPLS Networks

MPLS Backbone

Layer 3VPN

Ability to derive incremental, value-added service revenue from existing customers with minimal cost and operational overhead.

Data Center

© 2016 ADVA Optical Networking. All rights reserved. Confidential.17

Use Case 3: Micro Datacenter

Multi-tenant Building

Co-locate with end-users to provide network and secure cloud services

GatewayRouter

Customer 2FSP 150 vSE

Customer 1FSP 150 vSE

PublicInternet

Micro Datacenter DartPoints

NOC

© 2016 ADVA Optical Networking. All rights reserved. Confidential.18

Vendor VNF Category Product

Router, vADC, vEPC 5400, 5600 vRouter, vEPC, vADC

Encryption vCEP

Firewall FortiGate

Firewall Security Gateway Virtual Edition

Router VSR 1000

WAN Optimizer Ipanema WAN Optimization

Router vMX

Core IMS, SBC Clearwater IMS, Perimeta SBC

Firewall VM-Series for KVM

DPI Deepflow

WAN Accelarator SteelHead

SBC SBC Software Edition

Small Cell Gateway SmGW, seGW

Tier 1 NEP (via VNFM) vEPC vMME, vS/PGW

Tier 1 NEP (via VNFM) vIMS vIMS, Open TAS

Testhead Test Center Virtual w/DPDK

Current VNF Library

VNF Category Product

Firewall Untangle

Firewall pfsense

IP PBX Asterisk

Packet crafter, traffic generator and analyzer Ostinato

Proxy Server Squid Proxy

Router Vyos

UCS SIPxecs

3rd Party Open Source

Benefits of Virtualization in Rural Broadband

Savings, service agility, flexibility

© 2016 ADVA Optical Networking. All rights reserved. Confidential.20

Primed for Innovation

“Our rural broadband clients are a passionate, motivated group and they will innovate. We’re going to be challenging them to find new and better ways of providing services with NFV. We fully expect these Tier 3 providers will create new ways to compete on service level and price without a lot of investment.”

Tory Richtmyer, Mid-State Consultants

© 2016 ADVA Optical Networking. All rights reserved. Confidential.21

Challenges With NFV

• Current hardware-centric culture and staff skill set• Training and some staff augmentation to become Agile/DevOps

• Overhead is reduced as new technology facilitates more remote support and maintenance

• Engineering and support services providers will adapt by adding software techs and keeping them trained on the newest offerings

• Fear of expense and the unknown• Creative licensing schemes and lower-cost hardware reduces

risk

• Partnering with engineering firms and vendors is critical

• Vendor total cost of ownership calculators are helpful tools

© 2016 ADVA Optical Networking. All rights reserved. Confidential.22

Summary

• NFV brings real benefits to rural broadband providers• Operational efficiencies and savings

• New service innovation to grow revenue

• Flexibility for quick and cost-effective changes

• New pay-as-you-go licensing models lessening financial risk for upgrades and expansion

• Lower overhead costs with fewer truck rolls and “zero-touch” activation, upgrades and maintenance

• Choice of software. Choice of hardware. Choice of location. Choice to change.

Thank YOU!