Pure Nail Bar Presentation.pptx

8/20/2019 Pure Nail Bar Presentation.pptx

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“pure experience” Business PlanPresentation

Elysse de la Paz, Courtney Eng, Samantha Ma, andSherry Wang


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“ ure ex erience” Business Plan Presentation

“pure experience”Experienc

e

Kitsilano

Womenaged !

to "#

$i%estyle

&

experience


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'he “pure” return(

)*#K

+ Euity

Expected-eturn

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-eturn o%

initialin/estment 0

years

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Positioning Map

"

PRICE

QUALITY

12solute Spa

Pro%essio314$

Kitsilano 3ails

PURE NAILBAR

4ndependent

s


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'he Stale 3ail SalonExperience

0


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“pure di5erence”

!

6ip andChic

Sex andthe City

7ossipand7iggle


7/25“ ure ex erience” Business Plan Presentation

$eadership

Courtney Eng, Manager• Manager o% 12solute Spa 80 years9• 1ssistant Manager o% E/eline Charles Spa : Salon 8" years9• # years o% esthetics : cosmetic ser/ices•

Bachelors degree in Spa and -esort Management• C1 designation ;

&

1ssistantManagers

.Estheticians

>

3ail 'echnicians

.

-eceptionists



=inancial Summary

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Slide 4ndexOpportunity “pure experience” Financial Plan

“pure experience” 'he Stale 3ail SalonExperience

=inancial Summary

'he “pure” return( “pure di5erence” =inancial -esults

Positioning Map $eadership “pure experience”

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ar!etin" # $R Operation% $R an& Ot'er

Key Success =actors



Key Success =actors

=un, trendy, and social en/ironment

=riendly : noledgea2le sta5 todeli/er the “Pure” customerexperienceA

uality ser/ices at reasona2le pricesA

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SWD'Internal Strengths Internal Weaknesses

• Reasonable prices to attract customers.• Unique approach and competitive advantage as Pure Nail Bar offers a different

approach to nail care that is affordable but enjoyable. This differs from otherbeauty/nail salons hich often focus on function versus comfort.

• Unique ambiance that combines unique art ! furniture giving Pure Nail Bar a di fferentfeel that appeals to a ide demographic of omen from "#$%& years old.

• ' variety of services including usual manicure ! pedicure services( and services forchildren under ") and massages for those loo*ing for a spa$li*e offering.

• Brand poer from ide press coverage since the f irst location as opened in fashionblogs( fashion maga+ines( etc.

• Up to date promotion. ie. Titter ! ,aceboo*.• Product offerings include current fashion trends and are communicated to customers

via ,aceboo*( Titter( and on$site.• -lean and sanitary environment in providing its services.• The arrangement of the stores and the seating style is conducive for sociali+ing(

hich is a *ey factor that is commonly noted by customers.• hops allo customers to al*$in( hich is convenient for customers as they do not

have to boo* far in advance to receive services.

• igh costs to start up a ne location. -apital costs ould need to be incurred for aide variety of capital items including equipment( furniture( decor( etc. 'll of theseitems ould also be acquired ith the unique ambiance of the company in mind 0 ie.a modern and unique feel.

• -hallenges in finding qualified staff as there is not a large supply of nail techniciansand receptionists. These staff members must have not only the technical s*illrequired( but also a personal s*ill hich allos them to be relatable to customers.

• Pure Nail Bar has a relatively simple business structure( and can thus be easilyimitated by competitors.

• 's the focus is on providing a unique e1perience( the trade$off is that the speed of theservice being provided may decrease.

External Opportunities External Threats

• -urrent trend toards 2hipper3 ays of getting mundane tas*s accomplished. 4oreconsumers are see*ing to loo* good( at a reasonable price.

• mall( trendy shopping districts and neighbourhoods are e1cellent locations for PureNail Bar store$fronts. People consistently loo* for smaller( and more intimatee1periences.

• 5arge demographic of omen in their early tenties to late thirties ho frequentthese establishments in order to rela1( pamper themselves( and to meet theiraesthetic needs. Teenagers ith disposable income 6age "#78 are also interested ingetting beauty treatments at trendy places.

• 'lthough there has been a recession( cost$consciousness has been shon to haveless of an effect on beauty and cosmetics. oever( those beauty services that areoffered at a reasonable price are ell$received in times of economic distress.

• The idea of creating a trendy nail/beauty salon is easily imitable.• 5arge amount of competition from other nail salons hich offer the same basic

services.• 9ith the recession( people have become more cost conscious.• ome manicure and pedicure sets are idely available and could act as a substitute

for customers of Pure Nail Bar.• :n malls( there is often a high saturation of nail salons and beauty parlours( hich can

offer competition for Pure Nail Bar.• Trends of hat is considered 2cool3 or not are constantly changing; thus( there is the

ris* that Pure Nail Bar could fall off the map as a trendy location.

"



PES'E 1nalysisPolitical • means more people became money$conscious. oever( this has been shon

to have a minimal effect on the beauty industry as people are still illing to spend money in this area

Socio-Cultural • 4ain customers of manicures/pedicures are omen• Trends applicable to middle$class teenagers as ell as omen aged "#$%&•

9omen are loo*ing for affordable ays to rela1( and to meet their aesthetic needs• aving a healthy appearance is an important point to many omen?s physical and mental health• There is increased health consciousness hich involves ta*ing better care of one?s body• 5arger emphasis on quality of services received

Technological • There is not a heavy reliance on technology in the beauty industry• Ne technology is available to ma*e salon visits more enjoyable 6e1. televisions( comfier

accommodations( faster and more efficient tools for an efficient and flaless e1perience8• :ncreased communication opportunities are available for trendy businesses including ,aceboo* !

Titter • Point of sale technology can be used by companies in this industry to better trac* sales and also

demographic details of customer to better customi+e e1periences• cheduling and boo*ing tools are also available electronically to improve the planning e1perience

Environmental • 5imited environmental factors and impact• arsh chemicals used in nail polish products( and the issues associated ith disposal• 'nimal testing in some cosmetic products

0



$ocation

'he proposed location o% the ne Pure 3ail Bar is at &.> "th 1/enue West in Kitsilano,Gancou/er, British Colum2iaA 'he 2elo image depicts the location o% the ne storeA

!



Mareting and Branding

>

Magazines

Fashion

Blogs

Facebook

Twitter



1rtor

@

Social $uxury Sel%?4mage



Store $ayout

B

C

F

C

1

E

= 7

6

6

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Store $ayout FescriptionSection Description

A This is a small changing room for clients receiving a1 treatment

B This is the storage room and employee lounge.The storage room ill hold additional supplies and tools that are used on an ongoing basis. :t ill also have abasin for cleaning reusable supplies 6li*e tubs for foot soa*ing8( as ell as a ashing machine and dryer to cleantoels and linens.

C These are the to treatment rooms used for the a1ing treatments

D This is the client and staff bathroom that ill also be heelchair accessible

E This is the main treatment area.

These ) sofas ill hold #$> clients and can be reserved for group events.The Nail Technicians ill sit on stools across from the client and ill provide pedicure treats and other foottreatments

The circles represent ) comfortable chairs ne1t to a small end table. This treatment area can be reserved for asmall party of to hen friends ant to have treatments side by side.

! This is the iconic hite nail bar and bar stool area here the manicures ill be done. This area ill seat @$#clients.

" These alls ill have flat screen televisions 6minimum %) inches8 for e1 and the -ity( 2-hic* ,lic*s3( and otherclient favourites to air.

# This is the opening reception area here the client ill be initially greeted and signed in by a receptionist ormanager. This is also here the PA machine ill be located to hen clients pay for their treatments.

$ This is a small aiting area for the a1ing treatments for family and friends to ait during treatments or forclients to rela1 before treatments.

&



Drganizational Structure

&&

StoreManager

AssistantManager

(2)

Estheticians(3)

NailTechnicians

(7)

Recetionist(3)



Personal Element

&.

1ssistant Managers 1t least . years in the 2eauty ser/ice industry

Estheticians : 3ail 'echnicians

CertiIed J licensed 1t least year o% experience

1ll employees ill 2e =riendly 1ttenti/e

Customer %ocused



Positioning Map 1ssumptions

! Metrics

! uality pro%essionalism o% ser/ice, amenities, and atmosphere

" amenities complimentary re%reshments, relaxation rooms, ro2es, slippers,and shoer %acilities

" atmosphere uality o% artor, %urniture, and entertainment 8music,tele/ision, magazines9

" experience am2iance, com%ort, enLoyment, social aspects! Price 2ased on the a/erage price o% ser/ices

" 6igh -ange o% ser/ice prices )0# ? ).0# depending on the type o% ser/ice

" $o -ange o% ser/ices )# ? )*# depending on the type o% ser/ice

! Players

" 12solute Spa %ully euipped hotel luxury spa ith complete amenities

" Solarice Spa mid?range spa" Kitsilano 3ails local nail salon

" Pro%essio314$ nail salon %ranchise" 4ndependents small indi/idual nail salons

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Ri%! iti"ationPrice Consistent ith competitionFemographicMareting and 2randing supportdi5erentiation %rom cheaper alternati/es

uality 'rainingDn?going trainingManagement o/ersight

$ocation ? Kitsilano 3egotiation pending7roing neigh2ourhoodDther locations South 7ran/ille, 3eport

Gillage, Kerrisdale and Fenman Street$a2our ; silledand noledgea2le

Silled trade schools Hohn Casa2lance andBlanche MacFonaldCompetiti/e ages

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Pure Nail Bar Presentation.pptx