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The twenty-fifth "fable" from Mario Garcia's "Pure design"
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mario garcia
82
Content rhythmThe American composer, Ira Gershwin, wrote about what he
called “fascinating rhythm.” The idea applies to design. Too often
editors put content into “baskets” from which they are not willing to
deviate.
Observing reader behavior for decades now has taught me that
readers are not on the same page, so to speak, as editors when it
comes to “rhythm.” In fact, they are on different pages, and follow-
ing different rhythms. The sanctuary of hard news in one corner,
and soft news on the other is a myth created by editors. Mix them,
and readers are happy.
In a modern publication this mixture is critical in keeping readers
interested and stimulated.
So page two of a newspaper, for example, may have a column, or a
soft feature, followed by a hard news item at the bottom, or vice
versa.
For a reader, fascinating rhythm comes when editors make that
monotony never sets in, and that, like life in general, each page
reflects the ups and downs of the day.